Paid Media Manager
Current• Develop and activate cross-channel media plans and budgets based on client performance objectives including reach, website traffic, lead generation, engagement, and conversions. • Extensive in-platform experience managing social, search, and programmatic media campaigns. • Integrate advertising strategy into overall communication strategy by using data to inform organic social content, website design, video production, and outreach efforts. • Coordinate with media partners and vendors to place media, optimize tactics, and report on performance metrics.• Conducts in-depth analysis of performance metrics and trends across placements, audiences, and creatives. • Expand team expertise through mentorship and technical training in media planning, campaign setup, optimization, data analysis.• Present monthly campaign reports, insights, best practices, and recommendations to key stakeholders. • Selected as intern coordinator to supervise digital marketing interns and coordinate with the firm-wide internship program.
