Anna Barrett Email & Phone Number

Bellevue, Washington, United States

Lead full-funnel paid social strategy for North American and Australian markets with focus on vertical execution (Sneakers, Luxury, Auto Parts & Accessories, Refurbished, Home & Garden, Trading Cards/Collectibles)

Irvine, California

• Manage $30MM in digital and social media advertising efforts across wide variety of clients—ranging from lifestyle/apparel and food/drink to luxury appliance, aftermarket automotive, and tech
• Vans (US) account lead: Oversee planning and execution of 15+ multi-channel marketing campaigns a year for key brand, product, and retail initiatives; tactics include paid social, video, display, and direct partnerships
• Miele (US) media lead: Oversee planning and execution of paid social and video campaigns—focused on driving audience growth, brand awareness, and website traffic
• Design and manage client-facing analytics dashboards via advanced live data visualization tool Domo
• Establish department-wide protocols for campaign setup/QA and data management/visualization best practices
• Supervise and mentor Associate Media Planner and Media Planner

Irvine, California

• Execute and manage all Facebook/Instagram ad campaigns for six clients; responsibilities including audience building, budgeting, flighting, and reporting
• Work closely with organic social team on content creation and strategy, copywriting, and creative optimizations

Irvine, California

• Manage digital publishing and social content calendars for automotive lifestyle magazine Driving Line by Nitto Tire—tasks including copywriting and content creation support
• Plan and execute strategic Facebook/Instagram ad campaigns to drive website traffic and social engagement

Irvine, California

• Coordinate contributor content deliverables and billing; responsible for preparation of multimedia assets for digital and social distribution—including copyediting, CMS input, and SEO
• Report and analyze social media and website analytics to inform content strategy and coordinate with developer team on both front- and back-end website improvements

Irvine, California

Irvine, California

• Support project managers around all aspects of the business to produce storytelling content
• Establish a publishing model to support Taco Bell’s Newsroom

Studio City, California

• Previously: Social Media Intern (December 2013 – May 2014)

La Mirada, California

• Assisted the Marketing and Communications Director
• Acted as internal communications liaison between the Marketing and Communications Department and the three other organizational departments
• Developed communications guidelines, policies and procedures for various departments and events
• Managed social media accounts (Facebook, Instagram, Twitter) and develop social media objectives, strategies and tactics
• Organized promotional tabling events and volunteer signups
• Guided speakers, developed messaging and edited visual presentations for publicity events and external communications

Federal Way, Washington

• Used Vocus and Excel to create media lists and analyses of media coverage
• Monitored WV Press Twitter news feed to find pitching opportunities
• Wrote backgrounders on various countries and programs to provide to journalists
• Copy-edited a press release that was published online internationally
• Pitched WV Gift Catalog items to long-lead publications

La Mirada, California

• Previously: Assistant Agency Director / Account Executive (August 2013 – December 2013); Staff (February 2013 – May 2013)

Kirkland, Washington

La Mirada, California