Anna C. Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Springdale, AR, US

• Brand Assistant on Hillshire Farm Brands working across Ball Park Hot Dogs, Hillshire Farm Smoked Sausage, and Hillshire Farm Lunchmeat.
• Analyzed shipments and Nielsen consumption data including sales, distribution, pricing, and promotion to create weekly and monthly reports on Ball Park hot dogs, competitor dynamics, and category trends to inform.
• Managed ~20 projects for Ball Park’s $457M portfolio including 2 nationwide product launches, packaging renovations, e-commerce updates, formula enhancements, and production capacity expansion through collaboration.
• Presented 6 strategic presentations on product innovations, competitor analyses, and risk assessments to business unit leaders with the goal of enhancing business performance through the implementation of the proposed.
• Led assessments of Ball Park’s risks and opportunities and allocated engraving and design funding for the $1.9B Hillshire Farm portfolio with the goal of providing a more accurate monthly financial estimate
• Mentored and trained new hires and established a partnership with the Indiana University Kelley School of Business to provide a team of 6 students with a real-life brand challenge over 10 weeks culminating in a final.

Bloomington, Indiana, US

• Club Tennis at Indiana University competes against other Big Ten club tennis teams. In addition to playing on the travel team for four year, I held leadership positions as President (2020-2021) and Vice President.
• Reinvented an organization of 130+ members to provide students the opportunity to safely play tennis during the pandemic
• Fostered relationships with the United States Tennis Association, Russell Road Racquet Club, and the greater Bloomington tennis community to launch 5 themed intra-club tournaments, weekly round-robin play, and daily.
• Designed and updated a master Google Sheet with club information to improve organization and communication efficiency

• Full Bloom Festival is a grassroots music and arts festival located in Bloomington, IN. Our mission is to celebrate and empower Bloomington's artistic community by providing a safe space to share our passion for music.
• Led and organized 80+ volunteers including 16 bands, art swap managers, security, and venue management to execute Bloomington's first grassroots music and arts festival created to celebrate and empower Bloomington's.
• Fundraised over $800 through crowd-funding efforts and t-shirt sales successfully covering all costs of the festival
• Safely celebrated with an estimated 700 attendees setting precedent for an annual independent music and arts festival in Bloomington

New York, NY, US

• S&P Global is the leading source of information and insight in critical areas that shape today's business landscape. Customers around the world rely on S&P Global to address strategic and operational challenges.
• Leveraged Adobe Analytics to create an interactive Excel dashboard used to identify trends across 50 blogs and 600~ LinkedIn posts resulting in actionable insights related to content, post organization, SEOs, and CTAs
• Conducted competitor research for Prism, a virtual data room, to optimize SEOs, website design, and copy
• Collaborated with marketing directors to edit, design, and send 9 Financial Services Marketing Weekly Update emails

Bloomington, IN, US

• 80/20 Agency is a new kind of branding agency staffed by Gen Zers and Millennials, led by pros, and inspired by faculty and real-world experts. We pride ourselves on being non-traditional, focused, efficient, and.
• Produced advertising content for 4 clients including press releases, print ads, radio ads, video ads, and social media posts
• Helped design and implement 6 client facing Brand Bootcamps that create targeted brand strategy through goal identification, positioning, identity, audience identification, and human messaging and storytelling
• Assisted owner (Kelly King) in the creation and launch of The Gen Z Dictionary by contributing to copy, page formatting, website design, research, social media promotion, press releases, and marketing and growth strategy

• Pearson Automotive Tennis Club is a community tennis center located in Zionsville, Indiana.
• Instructed children ages 4-17 in basic and advanced tennis skills, strategies, and rules in 6-8 clinics a week
• Developed daily lesson plans and special instructional games focused on improving technical and strategic skills
• Cultivated a positive environment for players and fellow coaches by stressing the importance of sportsmanship in competition through sportsmanship lessons and on-court reinforcement during match play

• The Harbinger is the student-run publication of Zionsville Community High School. Throughout my four years on staff, I held a variety of leadership positions including Editor-in-Chief (2017-2018), Web Editor.
• Engaged with staff members and faculty to produce 8 annual magazines, weekly announcement shows, and daily social media and web updates
• Led the magazine to receive the following recognition: NSPA Best of Show (2018), Hoosier Star Finalist (2018)
• Awarded MVP (2018) for having a large impact on the publication, Iron Man Award (2017) for having an exceptionally strong work ethic, and Rookie of the Year (2015) for outstanding performance as a new staff member

Bachelor Of Science - Bs, Marketing; Entrepreneurship And Corporate Innovation; French

Academic Honors Diploma

European Summer Program

Award Of Excellence, French