Anna Efremova Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

- Performing full-cycle recruitment for all level positions in CIS, Dubai (24+ vacancies at the same time) for with focus on DTC (Direct to Consumer),E-commerce, Wholesale и Legal- Build partnership and manage stakeholders, train and advise hiring managers on the recruitment process and interviewing; - Assessment Center conducting;- Recruitment analytics and reporting;- Recruitment training implementation for hiring managers;- Conducting new events in universities.- Working with databases E-staffParticipating in EVP activities: launched student academy program “Young Talents” with focus on diversity& inclusion, Developed adaptation program for young talent with collaboration with HR BP team.NIKITA EFREMOV is an international chain of multibrand stores and the largest retail project in Russia and in CIS for the sale of limited-edition sneakers, clothing, accessories and premium collectibles. NIKITA EFREMOV stores are open in Moscow, St. Petersburg and Dubai (UAE). Our clients are top international bloggers, Russian show business stars and federal companies. The brand promotes the era of sneakers and exclusive streetwear, bringing together sneakers and all connoisseurs of impeccable things. In addition to selling designer sneakers, the company develops its own premium shoe dry cleaning NIKITA EFREMOV clean and cafe NETTS with original dessert drinks. NIKITA EFREMOV's corporate culture is focused on working with young professionals. Our goal is to discover talents who are ready to develop together with the project and improve it. We support the constant career growth of our employees and comfortable conditions for their implementation. I'm working with us now

Moscow, Moscow City, Russia

Area of responsibility:Full operational management of a premium fitness club with a NS of more than 130 million rubles per year, with an area of 4000M2Team of 72 employeesFull cycle of work with the team: selection, adaptation, succession planning (year/quarter/month), development of potentials for managerial positions. Staff development to senior positionsAchievement of business TGT: operational results, productivity, Hard\Soft KPIIntegration and preservation of business processes of an international company in the Russian fitness businessCross-functional interaction with departments ( IT,HR,OMNI,Marketing,DTC)Evaluation of the indicators of NPS and LTV clients, eNPS employee engagement.Clear statement of the task to the team, compliance with service standards.Conclusion of LesMills, Exos, CrossFit, Trx contractsHR part:Candidate screening, conducting interviews, and background checks ;Partnering with hiring managers, planning, organizing, and controlling the activities of HR specialists;Performing in-person and phone interviews with candidates;Explaining human resources policies, procedures, laws, and standards to new and existing employees;Screening resumes, performing reference and background checks;Assisting with handling employees’ complaints;Preparing daily/weekly/monthly reports on employment activity;Progress:Winner of the company's nomination "The best project of three years"Leading expert in active sales Implementation of the net sales plan 11.8 %Positive OR P&L '21 after opening from the lockdown period, and due to further optimization, maintain the growth trend of NS and OR despite the preservation and compliance with covid restrictions.I CHANGE PEOPLE'S LIVES THROUGH SPORTSMe and The Team managed to create and continue to develop a team of professional coaches, ambassadors of the adidas and Reebok brands.For us, the victories of our clients over themselves are more important than any records!

Moscow City, Russia

Art Village ClubRussia, www.artwellness.clubGeneral manager of the fitness clubMe and my command has been crated unique project from completely empty space- country premium fitness club with equipment from the world-wide Life Fitness brand, a professionally selected team of coaches, an indoor and outdoor swimming pool, a Beauty and Spa and Eco Restaurant Kids Club and Pilates Studio.I've created the concept of the club with "0", a professional team of coaching staff has been assembled, I conduct a different format of training and staff development every month, a unique Pilates Reformer studio has been launched.We cooperated with such brands as Mercedes, Samsung, Forward.My main responsibilities includes: full and operational management of the club, team building, club development, financial reporting, planning and budgeting, partner involvement, monthly reporting to shareholdersUse market and industry knowledge to develop and manage the overall marketing strategyAllocate work to the team and budget accordingly, ensuring the most effective marketing spend whilst driving focus within the team on reaching promotional, online, chart and sales targets.Work alongside Commercial and Services functionsDeeply analyze the market needs.

Moscow, Moscow City, Russia

Area of responsibility:Set up marketing plan and supervised its implementations. Set and manage marketing event budget.* Organized development and implemention of the website and Internet activities. *Executed marketing events in accordance with marketing plans.*Worked with external agencies in the sphere of further development.*Organized presentations abroad and covered all the events, some of major ones are: Garmisch-partenkirchen, Munchen (BMW Welt, Alpina Plant),Patagonia (South Africa), Hehligen (Enduro park), Solden (BMW Fahrer-Trainig), South Africa(BMW motorrad tour) *Organized test drives some major ones are: BMW Mottorad - Hodinskoe pole, BMW Airfield "Kubinka", "Tiagachev" Ski mounting clug* Was in charge of Abtodom travel coordinationDealers Co-op program functioning (media-planning, approval, creative financial support reports)POS materials (development, production and delivery to dealers) for new and m/c models and tactical campaignsDealers’ centralized events for new and current models organizationDealers’ local events and exhibitions (control and support)Dealers’ Standards control of fulfillment (Advertising, Events, Information)Pre & Post dealers’ marketing activity evaluation/ KPI’sSet up marketing plan and supervised its implementations. Set and manage marketing event budget.* Organized development and implemention of the website and Internet activities. *Executed marketing events in accordance with marketing plans.*Worked with external agencies in the sphere of further development.Permanent monitoring of the availability of all approved promotional activities in A&P (Advertising & Promotion) Tool.Providing Jaguer LR dealership with all necessary support (creative layouts, leaflets, POS development and implementation)