Anna Gruber Email & Phone Number

Dallas, Texas, United States

• Builds and oversees proactive integrated communications and marketing strategy that increases awareness and effectively delivers the message of Irving-Las Colinas to local, state and national audiences • Writes news releases, articles, and supplements for publication in internal and external communications• Serves as the Chamber’s point of contact for media, including during highly sensitive and complex situations and serves as the onsite contact during Chamber signature programs • Develop and implements strategic marketing initiatives, including paid and organic direct-to-consumer campaigns across various digital platforms• Oversees and directs social media and web presence: strategy, content generation, and updates of www.irvingchamber.com • Coordinates press conferences and Familiarization (FAM) Tours when appropriate with local media representatives and Chamber representation • Partners with the internal and external stakeholders to develop and produce Chamber member-investor packets, print advertising, sponsor proposals, scripts, award entries, and marketing collateral text• Manages oversight of external contracts, providing content and direction with outside marketing, design, and public relations agencies of record• Distributes bid requests for marketing/advertising purchases. Develops projected income/expense reports• Oversees production of Chamber signature programming, including sponsorship acquisition • Lead the Leadership Irving-Las Colinas program, including budget management, recruitment and program development focused on enhancing awareness of Irving-Las Colinas community opportunities, challenges and resources• Supports Chamber’s state and federal legislative advocacy work • Builds and maintains executive relationships across a variety of industries, including healthcare, finance, information technology, energy, medical, etc.

Irving, Tx

• Develops and executes strategic communication and public relations plans that build and support the brand for the Chamber and the Irving-Las Colinas business industry • Manages multiple corporate social media accounts, including LinkedIn, Twitter, Facebook, and Instagram; increased growth by over 22% annually and reaches an audience of over 12k social media users • Develops new creative material, ensuring it meets brand guidelines and has necessary leadership support• Develops quarterly analytical reports on social media engagement, website traffic, and communications initiatives • Stays up to date on the latest social platform trends, guidelines, and new features, by monitoring industry groups, participating in communicator roundtables and annual conferences • Supports Chamber’s state and federal legislative advocacy work • Supervises and supports the Chamber’s key external partners and agencies• Building and maintaining relationships in the medical, technology, energy, oil and gas, etc. industries

Dallas/Fort Worth Area

- Owned management of company Facebook, Twitter, and Instagram accounts; Management of accounts resulted in 10% growth of followers annually; Posts from accounts reached 1,000-6,000 unique users - Owned management and developed content for twitter account of CEO- Developed and maintained unique content for company blog, on average writing 12 posts per month - Developed press kit materials for quarterly media events - Wrote and distributed press releases and media advisories for various announcements; resulted in over 200 unique local, regional, and national media hits

Dallas, Tx

- Actively handled multiple client accounts - Wrote and distributed press releases and media advisories for clients, often resulted in multiple hits across various media platforms- Developed and maintained relationships with various media, including bloggers, TV producers, and newspaper reporters- Handled social media accounts for various clients; posts resulted in 60-1,000 people reached- Developed social media calendars with suggested posts for various clients- Developed and updated annual editorial calendars for various local and national topics- Monitored client activity and developed weekly and monthly recaps for various clients- Developed and managed media lists for clients- Assisted in developing quarterly event and media plans for clients