Anna Heinrich Email & Phone Number

- Concepts and writes impeccable copy for corporate website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, trade shows, press releases, case studies, sales collateral, etc. - Applies SEO expertise to content strategy to ensure website is optimized for search and drives inbound leads. - Develops creative concepts for new marketing campaigns/themes. - Interviews subject matter experts to generate new blog posts, white papers, eBooks, webinar topics, and other thought leadership. - Collaborates with designers on the look, tone, and feel of new marketing campaigns, assets, and collateral. - Mentors other writers on topics and messaging; ensures consistency. - Proofreads and edits presentations, blog posts, and other miscellaneous external and internal projects. - Manages freelance writer.- Owns content strategy from inception to execution for three brands.

- Collaborates with the entire project team, including client stakeholders, digital project managers, researchers, analytics experts, UX designers, and Stamats executives.- Expands content engagements to deliver increased value.-Writes digitally optimized content for enterprise website content plans.-Leads on content projects and exceeds client content goals while maintaining project profitability.- Delivers content that reflects the client's brand, tone, and personas while supporting the achievement of audience- and business-centric conversion goals.-Manages day-to-day content task updates and troubleshoot client issues.-Edits colleagues' and clients' writing in a constructive and collaborative manner.

-Owned social media writing for two large universities.-Crafted email marketing campaigns for wide range of students.-Collaborated with designers, marketing automation specialists, project owners and stakeholders to create student-focused collateral. -Worked on both digital and print campaigns for recruitment and retention.

Bloomington, Minnesota

-Served as lead writer for five main accounts; responsible for web optimization, ad and email campaigns.-Leveraged SEO tools to create top-ranking blog articles.-Crafted landing pages, paid ads, marketing text messages, emails and more to drive enrollment and increase student engagement.

- Crafted blog articles, landing pages, infographics and rich media for a higher education client - Worked alongside content analysts and conducts research to find compelling and timely topics - Used various phases of the marketing funnel to best target content - Executed the overall content strategy partnering with social media and outreach specialists - Collaborated with client representatives to deliver high-performing content on time - Identified ways to use content as a solution to marketing challenges - Utilized search engine psychology and on-page SEO tactics - Enforced client-specific style guidelines and ensure consistency across platforms - Understandd basic web analytics to track content performance

Greater Minneapolis-St. Paul Area

Member of UX web team tasked with web migration project. Organized, edited, and wrote content for migration. Developed webpages for departments, trained departmental staff, employed best SEO tactics, and collaborated with team while managing several projects simultaneously. Migrated onto the Drupal 7 platform, used Photoshop for images, and communicated through Google products.

Responsible for leading team of copy editors in selecting, editing, and refining hundreds of submitted pieces of work. Organized featured pieces, communicated with author and coordinators, and assisted in the design and layout of the entire book. Worked in Adobe InDesign and Photoshop.

Bachelor’S Degree, Technical Writing And Communication, Concentration In Biological And Health Sciences

Journalism

Activities and Societies: Writer, The Daily Northwestern