Anna Heinrich Email & Phone Number

- Concepts and writes impeccable copy for corporate website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, trade shows, press releases, case studies, sales collateral, etc. - Applies SEO expertise to content strategy to ensure website is optimized for search and drives inbound leads. - Develops.

- Collaborates with the entire project team, including client stakeholders, digital project managers, researchers, analytics experts, UX designers, and Stamats executives.- Expands content engagements to deliver increased value.-Writes digitally optimized content for enterprise website content plans.-Leads on content projects and exceeds client content.

-Owned social media writing for two large universities.-Crafted email marketing campaigns for wide range of students.-Collaborated with designers, marketing automation specialists, project owners and stakeholders to create student-focused collateral. -Worked on both digital and print campaigns for recruitment and retention.

Bloomington, Minnesota

-Served as lead writer for five main accounts; responsible for web optimization, ad and email campaigns.-Leveraged SEO tools to create top-ranking blog articles.-Crafted landing pages, paid ads, marketing text messages, emails and more to drive enrollment and increase student engagement.

- Crafted blog articles, landing pages, infographics and rich media for a higher education client - Worked alongside content analysts and conducts research to find compelling and timely topics - Used various phases of the marketing funnel to best target content - Executed the overall content strategy partnering with social media and outreach specialists.

Greater Minneapolis-St. Paul Area

Member of UX web team tasked with web migration project. Organized, edited, and wrote content for migration. Developed webpages for departments, trained departmental staff, employed best SEO tactics, and collaborated with team while managing several projects simultaneously. Migrated onto the Drupal 7 platform, used Photoshop for images, and communicated.

Responsible for leading team of copy editors in selecting, editing, and refining hundreds of submitted pieces of work. Organized featured pieces, communicated with author and coordinators, and assisted in the design and layout of the entire book. Worked in Adobe InDesign and Photoshop.

Bachelor’S Degree, Technical Writing And Communication, Concentration In Biological And Health Sciences

Journalism

Activities and Societies: Writer, The Daily Northwestern