Lead project management for cross-functional marketing, video production, and creative teams to meet deadlines and goals for tangible assets as well as virtual events.Develop strategic marketing initiatives using consumer research, marketing conditions, and competitor data. Execute plans through traditional and digital marketing tactics for both services and the brand.Provide agency oversight and review. Manage expectations of the internal team while aligning vendor tactics to achieve goals.Conduct feasibility studies for program expansions and product launches. Present and report on studies to senior and c-suite leadership.Create and execute marketing plans for strategic organizational goals in collaboration with senior leadership and external partner brands.Manage CMS for website and location database updates for the entire organization.

Direct search engine optimization (SEO), search engine marketing (SEM), and analytics efforts through process creation and execution.Establish department reporting procedures and requirements for analytics and paid marketing. Present reports to clients and handle feedback.Develop strategy and handle day-to-day management of integrated marketing campaigns.Manage client relationships and expectations by creating a collaborative partnership between agency and client.Create and implement Google Tag Manager, technical SEO, and analytics strategies to achieve client goals.

Plan and execute search engine optimization (SEO) on-site tactics to enhance client goals and drive conversions. Includes link building, content writing, and technical SEO audits.Research and implement paid campaigns across Google, Bing, Facebook, and LinkedIn. Manage and optimize campaigns post launch to hit goals.Produce monthly analysis and reporting of paid advertising and SEO efforts including key performance indicator tracking and consumer journey recommendations.Manage content creation and implementation for social media. Monitor accounts and provide engagement through brand voice.Responsible for research and creation of online PR campaigns accounting for competition and current positioning. Employ a variety of tactics to execute campaigns.

Managed team during operational hours including opening and closing. Executed and assigned pricing and signage duties effectively completing all tasks before deadline.Completed in-store projects, merchandise distribution, displays and marketing while being mindful of the customer and their concerns.Organized employees’ duties while working alongside to complete projects efficiently in a timely manner, providing guidance and creative direction.Handled cash while being in charge of the safe count and end of night closing responsibilities. Dealt with pricing issues during store hours.Helped reform in-store signage team and execute weekly activities based on signing prices, door and cash wrap marketing, and customer questions.

Inspected parts in the Inspection office through reading prints and verifying measurements before distribution.Responsible for last inspection prior to distribution.Migrated paperwork system from analog to digital.

Ran machines to produce various screw products through reading prints, running time, and inspection of small batches. Filled in for secretary by using computer system, shipping and receiving, filing and other office duties.Completed four annual inventories including counting and cost calculation using Microsoft Excel and a filing system.