Anna Monroe Email & Phone Number

Raleigh, Nc, Us

Durham, Nc, Us

As Conference Producer, I drive the program development and execution for five annual conferences ranging from 125 to 1,000 attendees. I lead strategic planning with diverse committees, each consisting of 10-20 subject matter experts, collaborate with internal stakeholders to align sessions with organizational goals and effectively promote the event, and oversee keynote speaker selection and budget management. I prioritize delivering year-round attendee experiences and ensuring seamless onsite execution.

Durham, Nc, Us

As Associate Conference Producer, I served as the primary liaison for speakers for four to six annual conferences, each consisting of 40-60 speakers. This included building a customized portal for speaker engagement, managing communication and materials collection, and ensuring seamless execution of sessions onsite in collaboration with AV technicians.

Durham, Nc, Us

As Associate Manager of Academic & Student Engagement, I executed programs and campaigns that exceeded annual new student member recruitment goals. I collaborated with internal and external stakeholders to increase awareness of student membership and developed resources, including a webinar series highlighting various career paths in accounting and finance, to support both students and academics. Additionally, I contributed content to ThisWayToCPA.com and analyzed engagement metrics to drive continuous improvement.

Durham, Nc, Us

As Conference Marketing Specialist, I developed and executed comprehensive marketing strategies to drive attendance and engagement for several annual conferences and workshops. My expertise includes leveraging various marketing channels, including direct mail, email, website optimization, social media, media buying, content marketing, and SEM. Additionally, I produced content for the Association's social channels and conducted on-site market research to inform future promotional efforts.

Raleigh, Nc, Us

As Google Ads Administrator, I managed multi-location campaigns across three branches in diverse markets (Charleston, SC, Richmond, VA, and San Diego, CA). This involved optimizing budgets, keyword targeting, ad copy, and bidding strategies to maximize ROI and drive qualified leads for DJ services in each region. Additionally, I tracked and analyzed campaign performance data to identify trends and opportunities for continuous improvement.

Raleigh, Nc, Us

As Marketing Intern, I created engaging digital content for social media platforms (Instagram, Facebook, YouTube) to increase brand awareness and drive website traffic. This involved developing content strategies, crafting blog posts and videos, and curating visuals. I also captured photos and videos at events for social media.

Charleston, Sc, Us

As a Brand Leadership Intern at an integrated brand agency, I supported clients in real estate, hospitality, home services, and community relations. I conducted market research, assisted with client communication, and contributed to content production, including a commercial. This internship provided valuable experience in brand management across various industries.

New York, Us

As a top J.Crew Factory Brand Ambassador in the Eastern region, I raised over $7,000 through events. I marketed and hosted bi-monthly in-store events for students and professors, distributed promotional materials on campus, and provided personalized product recommendations to customers.