Anna Erlandsson is a Head of Measurement | Nordics and Central Europe at TikTok. Colleagues describe her as "I’ve had the pleasure of working with Anna in my team at Meta where she has consulted agencies and advertisers in the field of advanced measurement and marketing effectiveness. Anna has a strong business acumen and a commercial mindset and she elegantly combines that with the ability to explain complex things in a way that people understand. It’s an incredibly valuable combination of skill sets. When Anna speaks, people listen, partly because she is an engaging speaker but mainly because what she says is important and creates a lot of value for any marketing department. As a person, Anna is warm and caring and she is a true team player. Anyone who gets to work with her should be considered lucky. I give her my highest recommendations!" and "I had the pleasure of working with Anna in the past year in her capacity of Industry Manager at Google London. Anna has many qualities that make her quite unique but I would highlight her passion for her job, her deep knowledge of the sector and above all her dedication to ensure that clients/agencies are true partners always going the extra mile, addressing specific needs, such agency readiness and training. I personally gained a deeper knowledge of the Search sector by working with her. I would recommend Anna to any company without hesitation."