Anna Escaler Email & Phone Number

Madrid Y Alrededores

Madrid, Comunidad De Madrid, España

Responsible for Managing National Accounts: Carrefour, Auchan, El Corte Inglés, Aldi, and Lidl.Reporting directly to the Sales Director, I oversee 60% of the Food & Beverage Business Unit's turnover, with a targeted growth of +70% compared to the previous year's figures for 2023. My role involves cultivating new collaborations and driving sales with each retailer, encompassing both national brands and private label product development.> Achieved +70% YoY turnover growth, surpassing the 2023 budget.>Spearheaded profitable partnerships with national brands and private label product development, driving revenue growth.>Led a top-performing sales team, delivering a 5% sales increase vs univisited Modern Trade stores.

Madrid Y Alrededores

Sales Coach for a French Start Up: creating a negotiation module and delivered online training for over 200 pleople

Madrid, Comunidad De Madrid, España

Category Management consulting mission for a Cash & Carry Retailer in Spain

París, Isla De Francia, Francia

Globecooking.io: The mission was to make it easy to cook world cuisine right from your kitchen, with the right recipe and exclusive ingredients selected by our network of ambassadors.✅ A true source of exploration: 70% of consumers cooked Mexican cuisine for the first time.✅ 100% of customers recommended it to a friend (Consumer survey from September to October 2021).🌱 I founded the company in France and Spain, recruiting a network of ambassadors.🚀 I developed and launched the e-commerce website with Shopify and Stripe.🟢 I designed, planned, and implemented campaigns on Google Ads, Facebook Ads, and Klaviyo for email marketing."This translation accurately conveys the information in the past tense, as provided in the original text.

Région De Paris, France

🌱 Launching the plant-based Alpro portfolio at National Retail Accounts (Leclerc, Intermarché, Costco)Achieved 4m€ account turnover +60% growth

Paris Area, France

👥 Managing a team of 8 people (Sales reps and Sales Promoters), 64M€, 160 stores• Lead, recruit, train, coach, develop and evaluate the team• Define and lead annual business ans people plan, set monthly action plans, targets and challenges• Business development of the areas through coaching on business plans• Lead change according to company commercial politics

Paris, France

• Developed the range strategy to improve national distribution: strategy based on NPD, core range push and defence of tail range• Set 2016 target and budget: Global distribution and volumes• Creation of a tool to monitor national portfolio distribution forecast• Monthly Analyse of range performance, insights and solutions leading Category Manager

Dublin

• Promotional Analysis and Recommendations• Leading monthly cross functional promo meetings (Finance, SC, Marketing)• Range and Planogram recommendations to retailers • POS In-store trial: Implementation and analysis • Category monthly review for the business, channel review• Admin and Company Key User: Nielsen Answers, Dunnhumby, EYC, Kantar

Dublin

Tesco Sales Analyst- Dunnhumby key user for the company- Monthly report: creation of automatic deck for NAMs support- Promo analysis and support to NAMs using Dunnhumby, Nielsen and Microstrategy- Online sales analysis and created the 2014 online strategyBoots Sales Analyst- Creation of an automatic deck unsinng Tonic data- Sales analysis and Category Insights for NAMs and business team

Lyon Area, France

Strategy and recommendations for layout and linear space distribution.Shopper behavior studies.Development of category and brand signage at the point of sale.

Paris Area, France

(Danone Baby Food Division - Brands: Bledina & Gallia )- Sales development in 40 retail shops HM and SM, turnover 12M€, Number 1 area for the company - Achieved Best national results in the sales force: +2,2% value of Market Share (+3,6pts vs National) - B to B Negotiation to improve 4Ps positions and 2 new shops openings agreement - Business review and recommendations

Barcelona Area, Spain

- Assisted the Marketing Manager: analysis and market reports, - Communication: Promotional marketing, press releases, e-Newsletter, webpage - Organized Events: organization of the main Spanish Fitness Fair (IFEMA, Madrid 2008)

Bachelor'S & Master In Business Management

Epdm Executive Program In Digital Marketing

International Negotiation And Business Dynamics

Baccalauréat Es