Anna Soderstrom Email & Phone Number

Kirkland, Wa, Us

Santa Clara, California, Us

As the Head of Value-Added Services (VAS) at Amazon, I've spearheaded the transformation of product personalization, enabling the creation of unique customer experiences through tailor-made solutions. Led VAS to achieve growth by developing and implementing strategies for product customization and personalization across global markets.Pioneered a one-stop solution for bespoke, non-standard work, enhancing the Amazon customer experience and broadening our market reach.Accelerated VAS’s capacity to address and adapt to market demands with agile, data-driven decision-making and robust program metrics, cementing Amazon’s position as a leader in market innovation and customer-centric solutions.

Studied organizational psychology and researched barriers inhibiting information flow in the supply chain.

Coos Bay, Or, Us

Oversaw Commercial Strategy, Port Development and Governmental Affairs.Redesigned the Port’s demand generation strategy. Resulting in increased revenue of $20.75M, a 700% increase in inbound leads, 8 times higher social media indicators, record number of articles and interviews published in trade magazines and won two industry awards (AAPA) for best commercial output. Led cross-functional teams to ensure projects were conceived and implemented effectively. This included project initiation, planning, execution, and efficiently communicating throughout their life cycle while managing risk to ensure delivery within time, budget, and quality targets. For example, I organized all aspects of the Port’s infrastructure rehabilitation program with associated budget of $120M (including RFI/RFP processes and procuring). This project required extensive reporting and in person meetings with state and federal grantors as they are the main funders of the Port’s rehabilitation project. Conducted a highest and best use analysis of the Port’s assets. Commissioned and concluded a feasibility study outlining a brownfield state of the art intermodal marine terminal for the Port. Stantec was the chosen vendor for this project which was funded by a $75K grant from Business Oregon. We won the grant because our application was impactful in describing how to maximize the Port’s value creation leading to the next cycle of growth.Performed business and operational analysis to address commercial challenges. Worked to acquire railroad and today Oregon International Port of Coos Bay is the only port authority in the US that owns and operates a railroad and this bundling of services is a unique differentiator allowing the Port to combine sea and rail service inclusive of pricing while also furthering its role as an intermodal hub for the area.

Seoul, Kr

Washington United Terminals and California United Terminals are wholly-owned subsidiary of Korean-based Hyundai Merchant Marine. WUT is one of the West Coast’s busiest terminals processing 670,000 TEU annually on its 103-acre intermodal marine terminal located on the 51-foot-deep Blair Waterway. WUT features state of the art equipment with a 2-berth facility, and the latest in cost-effective, advanced cargo-handling technology and equipment including super Post Panamax cranes backed by a well-maintained fleet of tractors, reach-stackers, sideloaders, and top-picks. WUT is a pro in intermodal container and project cargo management. As part of Hyundai’s executive team, I acted as a key point of contact to communicate and resolve concerns related to operational standards or quality issues that affect customers' flow of cargo. I led negotiation, drafting, and managing of contracts with the world’s largest container carriers. Successfully concluded negotiations resulting in multi-year Terminal Service Agreements valued at $400 Million and a six-fold increase in volume and business.

Tacoma, Wa, Us

The Port of Tacoma and the Northwest Seaport Alliance is the fourth largest container gateway in North America. Its terminals processes containers, bulk and breakbulk including autos and other RO/RO cargo with annual average over 30 million metric tons. Because of its strategic location, natural deep draft, easy inland connectivity and award-winning customer service the Port of Tacoma is one of the most efficient, reliable and favored seaports in the industry. I was the main liaison between the Port's marine tenants and the services of the Port and maintained strong relationships with beneficial cargo owners, the local trucking community, and other agencies such as U.S. Customs and Border Protection. Ensured that lease and property management of all facilities were in conformance with business and financial objectives of the port. Developed and maintained annual capital and operating budgets for terminal profit centers, in excess of $60M.

Master Of Business Administration - Mba, Organizational Development And Supply Chain Managment

Education record