Anna Evans

Anna Evans Email and Phone Number

Head of Marketing at BizMachine @ BizMachine
praha, czechia
Anna Evans's Location
Prague Metropolitan Area, Czech Republic
Anna Evans's Contact Details

Anna Evans work email

Anna Evans personal email

About Anna Evans

Let's talk marketing and sales. A hands-on head of marketing and sales with background in combining brand, creative and performance marketing. I specialise in driving demand and revenue for high-growth businesses across B2B (including SaaS) and B2C, especially within technology and education. I have experience managing marketing, creative as well as sales teams (up to 7 direct reports and overall size of 10 in the team) and working at leadership team level to drive business strategy and growth. With a background in psychology and a keen interest in data, I’m as comfortable creating a brand proposition as I am querying a database to gather insights and analyse learnings. I like to work with teams that are driven to truly understand the people who use their product, focusing on the end-to-end customer journey, building models and testing assumptions along the way. My role has always been the bridge between product, tech and marketing/sales teams. I have recently relocated to Prague (Czech Republic) after a 13-year career in the UK and am open to remote or largely-remote positions. Specialties:Digital marketing strategy, implementation and analysis | Product Marketing | Planning | Multi-channel marketing programmes | Customer acquisition, engagement and retention | Customer segmentation & CRM | Email marketing | Brand & messaging | Inbound marketing & content strategy | Product marketing & positioning | Lead generation | Web analytics & SQL

Anna Evans's Current Company Details
BizMachine

Bizmachine

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Head of Marketing at BizMachine
praha, czechia
Website:
bizmachine.com
Employees:
42
Anna Evans Work Experience Details
  • Bizmachine
    Head Of Marketing
    Bizmachine Oct 2023 - Present
    Prague, Czechia
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  • Loop Email
    Marketing Director
    Loop Email Nov 2020 - Jul 2022
    Loop is a software business that is bringing team collaboration into the email inbox (intheloop.io) As the only marketing person within a small team (15 team members total), I was focused both on strategy as well as hands-on execution, designing go-to-market strategy, positioning, and responsible for increasing the number of leads and customers coming into the business
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  • Geckoboard
    Head Of Marketing
    Geckoboard Oct 2018 - Nov 2020
    Geckoboard is a B2B SaaS technology business that focuses on SMBs and delivers impact through business dashboards. My role sat as part of the leadership team (reporting into the CEO) with core focus on re-building the foundations that would set the company on the path to growth. This included a major rebrand and relaunch, new website launch, multi-channel lead generation testing, new proposition and positioning for our product and a clarified target market. It was the only commercial role within the business.
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  • Mastered
    Head Of Marketing And Sales
    Mastered Mar 2018 - Oct 2018
    London, United Kingdom
    Mastered enables talented professionals to do their best work. I led a marketing and sales team of 10 (including creative and performance marketers, sales and admissions managers, video producer, graphic designer) and oversaw all B2C acquisition for Mastered across:- Our core career and brand accelerators- Launching new management training accelerator- Launching new partnership courses
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  • Mastered
    Head Of Marketing
    Mastered Mar 2017 - Mar 2018
    London, United Kingdom
    Responsible for all marketing activity for Mastered with a focus on generating leads and helping convert them to enrolments for our career and business accelerator programs. I led a team of 5 direct reports across performance and creative marketing, overseeing acquisition budget of £1.3M and driving £4M revenue for the business.
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  • Mastered
    Marketing Communications Manager
    Mastered Dec 2015 - Mar 2017
    London, United Kingdom
    Marketing owner for three of Mastered's unique educational online programs:- Makeup: Mastered (10-month career accelerator)- Accessories: Mastered (10-month brand accelerator)- Nails: Mastered (4-month career program)Managing a team of six and responsible for the end-to-end customer experience (outbound marketing, customer communications all the way to customer enrolment), driving £1.3M revenue for the business.
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  • Motivii
    Head Of Marketing & Communications
    Motivii Aug 2015 - Nov 2015
    London, United Kingdom
    • Creating lead generation & client onboarding strategy for a SaaS product in the People Analytics space, targeting HR Directors & Heads of Talent within medium-to-large companies.• Setting up foundations of the customer relationship systems, including in-app on-boarding, full email sequence system, customer communications and ongoing retention programmes, including all the content. Interim August to November 2015.
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  • Visualdna
    Marketing Manager
    Visualdna Sep 2013 - Jul 2015
    London, United Kingdom
    After three years at VisualDNA and a significant increase in responsibilities during my time in the role, I was heading up marketing across the three core areas of HR, Ad Tech and Financial Services and reporting directly into the CEO.Working closely with the CEO and our Head of Strategy, I split my time between marketing strategy, brand management and creative campaigns, lead generation and helping to manage our team. Results included:- Creating and fully managing marketing strategy for Youniverse, a platform for ongoing psychographic assessment and taking stock of life, that resulted in the reduction of CPA by 90% while increasing conversion rates across the customer experience. - Successfully project managing the initial launch of a key analytics product (WHY Analytics) on a tight 2-month deadline. - Helping to build up and run an in-house agency-style team encompassing marketing, creative, copy and design- Managing & working with external PR agency team which resulted in press coverage including the FT and Daily Mail. Key areas of focus: go-to-market & digital strategy and implementation of highly targeted marketing campaigns, direct customer communication and engagement programmes, international brand development, research, reporting and analysis, bringing psychology and data into everything that we do. (Also Product Marketing Manager for part of this role.)
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  • Visualdna
    Consumer Communications Manager
    Visualdna Jul 2012 - Sep 2013
    London, United Kingdom
    I oversaw inbound marketing, user engagement and all user communications across VisualDNA's consumer division.Responsible for content, tone of voice and messaging across multiple consumer-facing websites, including overseeing The Understanding Blog from concept through to implementation and editorial direction. Custodian of the VisualDNA brand and voice of users within the business.Specialising in content strategy and development, I delivered ongoing communication plans for VisualDNA personality quiz takers, primarily across our websites, social and email marketing channels with focus on user engagement.Key areas of responsibility:- inbound marketing (incl. content marketing, social media, community building, SEO)- engagement (focus on email marketing)- branding and messaging- user champion in the businessProjects included:The Understanding Blog - http://blog.visualdna.comThe VisualDNA Personality Test - http://personality.visualdna.comWho Am I? Big 5 Quiz - http://whoami.visualdna.comThe VisualDNA Research Lab - research.quiz.visualdna.com
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  • Freelance
    Community & Digital Marketing Consultant
    Freelance Jan 2012 - Jul 2013
    Providing consultancy services in digital marketing, social media and community management to startups and SMEs. Clients across different industries, web application technology companies to consultancies & training providers.Example client: Moredays (the web's first time management tool based on images and graphics) - complete website copywriting, digital marketing strategy.
  • Running With Crayons
    Community & Marketing For Alfred App
    Running With Crayons Aug 2010 - Apr 2012
    I was the Community & Marketing gal for Alfred App (http://alfredapp.com), a Mac productivity application. Alfred received great recognition in 2011 and continues to appear in lists and awards for best Mac applications. As it's a small company, I wore many hats, including:- thinking up fun and creative marketing campaigns- helping build and manage the engaged Alfred user community- supporting the many Alfred users- writing copy for the website, blog as well as email newsletters- designing the FAQ and Support System- recording (and lending my voice to) over 35 videos
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  • Pepsmedia Ltd
    Social Media Marketing Assistant
    Pepsmedia Ltd Jun 2010 - Jul 2011
    Cambridge, United Kingdom
    Pepsmedia is a social media marketing and web development agency based in Cambridge, UK, offering consultancy services to businesses of all sizes who want to enter the world of blogs, social networks and online communication. I worked with clients across different industries (including software, tax, chromatography), focusing on activities such as online reputation management and monitoring, community building, strategic planning to business blog design/launch, or email marketing.
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Anna Evans Skills

Digital Marketing Email Marketing Social Media Marketing Web Analytics Copywriting Community Management Brand Development Screencasting User Experience Customer Acquisition Product Marketing Marketing Strategy Digital Strategy Marketing Communications Strategy Seo Data Analysis Start Ups Customer Relationship Management Management Team Leadership Team Management Lead Generation Content Strategy Analytics Demand Generation

Anna Evans Education Details

Frequently Asked Questions about Anna Evans

What company does Anna Evans work for?

Anna Evans works for Bizmachine

What is Anna Evans's role at the current company?

Anna Evans's current role is Head of Marketing at BizMachine.

What is Anna Evans's email address?

Anna Evans's email address is an****@****ail.com

What schools did Anna Evans attend?

Anna Evans attended University Of Cambridge.

What skills is Anna Evans known for?

Anna Evans has skills like Digital Marketing, Email Marketing, Social Media Marketing, Web Analytics, Copywriting, Community Management, Brand Development, Screencasting, User Experience, Customer Acquisition, Product Marketing, Marketing Strategy.

Who are Anna Evans's colleagues?

Anna Evans's colleagues are Patrik Novak, Alisa Matoušková, Frantisek Jonas, Martin Valenta, Iveta Šotolová, Kateřina Soukupová, Jekaterina B..

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