Anna Flaherty Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, United States

New York City Metropolitan Area

• Work with senior strategy to ensure the business goals and marketing objectives are clear • Collaborate with Intelligence team on Consumer, Category, Brand, and Culture insight development • Collaborate with Audience & Data Strategists to ensure strategic frameworks are complimentary and integrated with actionable audience architectures • Present and build compelling brand narratives for strategic framework & media activations • Partner with cross-discipline teams to refine strategic opportunities and ensure these pull through across planning, activation, and measurement • Contribute to thought leadership research and presentations and provide trend and insight updates as needed

New Jersey, United States

Work directly with ROF partners and staff to support and lead client engagements, identify and apply strategic insights, and address key business questions in the course of brand/market strategy• Ongoing and up-to-date understanding of pharmaceutical and biotech landscape• Lead and support on projects and accounts, including day to day management and client communication• Perform comprehensive analysis on business strategies, product and service offerings, and competition communications• Engage in all research processes both qualitative and quantitative in support of key strategic client deliverables• Nurture and expand account relationships to cultivate ongoing business and client trust • Codify new business opportunities and capabilities in coordination with ROF partners

• Help manage studies for well-established pharma companies in the greater New York area• Day-to-day project management of qualitative and quantitative market research both domestically and globally • Support business development and maintain client relationships• Engage in all research processes from brainstorming proposal, creating materials, moderating, writing presentation, to presenting final delivery to the clients • Create storylined presentation to ensure research findings are easily digestible and actionable• Apply behavioral economic in studies to ensure our clients can understand the underlying cause of future actions

Greater New York City Area

• Provide data-driven strategies for marketing teams, with a focus on email, site, social, and campaign optimization to reach watch time, site traffic, and viewer goals more effectively.• Head of creation and execution of A/B and multivariate testing plans on main site pages, email components, and social posts within a budgeted environment. • Leveraged multi-channel testing plans, data-driven strategies, real-time optimizations, and multi-channel testing plans in order in increase customer engagement.

New Brunswick, New Jersey

The Human Generosity Project is a research group that labels itself as "the first large-scale transdisciplinary research project to investigate the interrelationship between biological and cultural influences on human generosity." As a long term data analyst for the project, responsibilities include: • Run regression models with SPSS to determine correlation between property loaned and property owned by study participants, determine error margin, and design accessible data visualization.• Creation of large databases, with continued updates and debugging.• Cleaning and analyzing trends by location and class using Excel and SPSS.• Compiling insights and consult on data visualization for 2016 publication of "Cooperation in an Uncertain World."