Anna Flaherty Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

New York City Metropolitan Area

• Work with senior strategy to ensure the business goals and marketing objectives are clear
• Collaborate with Intelligence team on Consumer, Category, Brand, and Culture insight development
• Collaborate with Audience & Data Strategists to ensure strategic frameworks are complimentary and integrated with actionable audience architectures
• Present and build compelling brand narratives for strategic framework & media activations
• Partner with cross-discipline teams to refine strategic opportunities and ensure these pull through across planning, activation, and measurement
• Contribute to thought leadership research and presentations and provide trend and insight updates as needed

New Jersey, United States

• Work directly with ROF partners and staff to support and lead client engagements, identify and apply strategic insights, and address key business questions in the course of brand/market strategy
• Ongoing and up-to-date understanding of pharmaceutical and biotech landscape
• Lead and support on projects and accounts, including day to day management and client communication
• Perform comprehensive analysis on business strategies, product and service offerings, and competition communications
• Engage in all research processes both qualitative and quantitative in support of key strategic client deliverables
• Nurture and expand account relationships to cultivate ongoing business and client trust

• Help manage studies for well-established pharma companies in the greater New York area
• Day-to-day project management of qualitative and quantitative market research both domestically and globally
• Support business development and maintain client relationships
• Engage in all research processes from brainstorming proposal, creating materials, moderating, writing presentation, to presenting final delivery to the clients
• Create storylined presentation to ensure research findings are easily digestible and actionable
• Apply behavioral economic in studies to ensure our clients can understand the underlying cause of future actions

Greater New York City Area

• Provide data-driven strategies for marketing teams, with a focus on email, site, social, and campaign optimization to reach watch time, site traffic, and viewer goals more effectively.
• Head of creation and execution of A/B and multivariate testing plans on main site pages, email components, and social posts within a budgeted environment.
• Leveraged multi-channel testing plans, data-driven strategies, real-time optimizations, and multi-channel testing plans in order in increase customer engagement.

New Brunswick, New Jersey

• The Human Generosity Project is a research group that labels itself as "the first large-scale transdisciplinary research project to investigate the interrelationship between biological and cultural influences on human.
• Run regression models with SPSS to determine correlation between property loaned and property owned by study participants, determine error margin, and design accessible data visualization.
• Creation of large databases, with continued updates and debugging.
• Cleaning and analyzing trends by location and class using Excel and SPSS.
• Compiling insights and consult on data visualization for 2016 publication of "Cooperation in an Uncertain World."