Anna Foster Email & Phone Number

Mechanicsburg, PA, US

Pittsburgh, Pennsylvania, US

• Plans and executes improvements for customer experience on company’s B2B and B2C E-commerce platforms based on the data analysis and customer feedback;
• Works with cross-functional teams in Jira during all phases of the IT development life cycle;
• Designs and implements promotional and transactional email and PPC campaigns;
• Implemented an updated lead generation process with a 3X increase in website registrations;
• Leads E-Commerce website redesign process.

Redmond, Washington, US

• Grew affiliate partner participation from 1,500 to 30,000 enrolled merchants in 1 year;
• Achieved x5.7 in program sales volume growth by developing internal program structure, reporting and SOPs;
• Applied best affiliate marketing and business analysis practices for E-commerce growth promotion;
• Managed relationships with affiliate networks and external vendors.

Ashland, Virginia, US

• Handled migration of the company website to Magento2 platform (sourced a new development company, oversaw redevelopment process,UAT and launch);
• Performed product merchandising, built additional website pages;
• Planned, designed and created transactional and marketing email campaigns in MailChimp;
• Created and managed digital marketing campaigns;
• Oversaw CRO activities and SEO strategy;
• Used deep data analysis via Google Analytics and other resources for identifying CRO opportunities;

Alexandria, Virginia, US

• Managed technical aspects of client onboarding program;
• Acted as a liaison between USA and internationally-based team members;
• Performed technical onboarding and data validation for new client integration (B2B, SaaS);
• Assisted in facilitation of essential workflow processes, provided strategic analysis and optimized documents and procedures;
• Provided individual technical support for C-level clients in SalesForce, IMIS and other CRMs.

Tallinn, Harju Maakond, EE

• 🏆 2019 Blockchain Life Awards winner as "The best blockchain startup"
• Developed a comprehensive product roadmap aligned with business objectives and projected deadlines; created an innovative customer-facing live roadmap;
• Led a cross-functional agile team during all phases of the IT development life cycle including requirements gathering, analysis, UX/UI design, build, UAT, launch and go-to market activities.
• Wrote user stories, collaborated with the graphic design team to ensure that UX/UI is created with an emphasis on the end-user’s needs;
• Conducted extensive market research and competitor analysis to identify market trends, customer needs and unfilled niches;
• Planned, designed and created transactional and marketing email campaigns in MailChimp;

• Executed Agile/Scrum/Waterfall task and project management methodology via Jira, Confluence, GSuite;
• Created SEM, PPC, PPV digital marketing campaigns, tested and optimized them to hit targeted ROI metrics within outlined budget;
• Prepared D2C/B2C email campaigns to successfully achieve goals established by clients (created a concept, prepared and proofread content, collaborated with a designer, obtained approval from a client, launched and.
• Coordinated digital marketing efforts with third parties/agencies when such collaboration is requested;
• Prepared content/copy and executes B2C digital marketing campaigns. Collaborated with the graphic design team on visual representation of the targeted message for achieving maximum ROI;
• Managed customer acquisition and retention rates for e-commerce companies.

• Led a project which was awarded “2014 Best up and coming website” conference award;
• Collaborated with the design team to implement the vision of the stakeholder for the new product;
• Created wireframes and story boards for the product;
• As a project manager, led a team of eight through the full development cycle from concept to release and marketing of the product: entered tasks via ticketing system, assigned tasks and established priorities according.
• Created digital marketing and applied best SEO practices allowing the project to become an award-winning website.

• Identified and reduced ongoing marketing losses from affiliate fraud by $360K/year;
• Managed display, PPC, email, PPV, SEO, search, social and mobile campaigns with $150,000/month budget;
• Designed email campaigns, created html templates;
• Executed a strategy for 3X increase in new client registrations and sales;
• Identified a need for and implemented client database hygiene practices;
• Built and optimized for maximum ROI landing pages, ad banners, text ads and email campaigns;

• Evaluated relevance of web pages based on scale and criteria provided by Google. Served on two yearly contracts (maximum allowed);
• Conducted extensive online research and compliance verifications for e-commerce vendors.

As an Ads Quality Rater:- Evaluated relevance of web pages based on scale and criteria provided by Google;- Provided analytical expertise of web pages structure and content;- Further developed excellent Internet-research, analytical and teamwork interacting skills while working in a self-sufficient, timely manner from a home office.

Master'S Degree, Business Administration And Management

Bachelor Of Science, Construction Engineering Technology