• Plans and executes improvements for customer experience on company’s B2B and B2C E-commerce platforms based on the data analysis and customer feedback;• Works with cross-functional teams in Jira during all phases of the IT development life cycle;• Designs and implements promotional and transactional email and PPC campaigns;• Implemented an updated lead generation process with a 3X increase in website registrations;• Leads E-Commerce website redesign process.

• Grew affiliate partner participation from 1,500 to 30,000 enrolled merchants in 1 year; • Achieved x5.7 in program sales volume growth by developing internal program structure, reporting and SOPs; • Applied best affiliate marketing and business analysis practices for E-commerce growth promotion; • Managed relationships with affiliate networks and external vendors.

• Handled migration of the company website to Magento2 platform (sourced a new development company, oversaw redevelopment process,UAT and launch);• Performed product merchandising, built additional website pages;• Planned, designed and created transactional and marketing email campaigns in MailChimp;• Created and managed digital marketing campaigns;• Oversaw CRO activities and SEO strategy;• Used deep data analysis via Google Analytics and other resources for identifying CRO opportunities;• Managed PPC campaigns with an external vendor;• Performed QA testing, UAT, designed and implemented UI/UX improvements.

• Managed technical aspects of client onboarding program;• Acted as a liaison between USA and internationally-based team members;• Performed technical onboarding and data validation for new client integration (B2B, SaaS);• Assisted in facilitation of essential workflow processes, provided strategic analysis and optimized documents and procedures;• Provided individual technical support for C-level clients in SalesForce, IMIS and other CRMs.

• 🏆 2019 Blockchain Life Awards winner as "The best blockchain startup"• Developed a comprehensive product roadmap aligned with business objectives and projected deadlines; created an innovative customer-facing live roadmap;• Led a cross-functional agile team during all phases of the IT development life cycle including requirements gathering, analysis, UX/UI design, build, UAT, launch and go-to market activities. • Wrote user stories, collaborated with the graphic design team to ensure that UX/UI is created with an emphasis on the end-user’s needs; • Conducted extensive market research and competitor analysis to identify market trends, customer needs and unfilled niches;• Planned, designed and created transactional and marketing email campaigns in MailChimp;• Use data-driven insights to inform product decisions and prioritize features Ensured all assigned projects, tasks, and activities are delivered on time and within the approved budget; • Created project templates, tools, and documentation for project management and status reporting; • Proactively managed changes in project scope, risk management plan, and work with the business owners stake holders to construct contingency plans; • Effectively tracked and managed project budgets and relationships with the third-party service vendors; • Manages cross-functional team projects and business initiatives including project planning, scheduling, reporting in accordance with agile/scrum methodologies within Atlassian Jira/Confluence suite; • Identified and managed project work breakdown schedule, dependencies and critical path; • Managed daily operations and resolved development team challenges, assigned tasks and priorities; • Organized talent acquisition process. Grew the development team from 3 to 30+.

• Executed Agile/Scrum/Waterfall task and project management methodology via Jira, Confluence, GSuite; • Created SEM, PPC, PPV digital marketing campaigns, tested and optimized them to hit targeted ROI metrics within outlined budget; • Prepared D2C/B2C email campaigns to successfully achieve goals established by clients (created a concept, prepared and proofread content, collaborated with a designer, obtained approval from a client, launched and analyzed performance of the campaign, optimized marketing email campaigns for reaching higher open and click-through rates); created new and made adjustments in existing html templates;• Coordinated digital marketing efforts with third parties/agencies when such collaboration is requested; • Prepared content/copy and executes B2C digital marketing campaigns. Collaborated with the graphic design team on visual representation of the targeted message for achieving maximum ROI; • Managed customer acquisition and retention rates for e-commerce companies.

• Led a project which was awarded “2014 Best up and coming website” conference award;• Collaborated with the design team to implement the vision of the stakeholder for the new product; • Created wireframes and story boards for the product; • As a project manager, led a team of eight through the full development cycle from concept to release and marketing of the product: entered tasks via ticketing system, assigned tasks and established priorities according to agile methodology, verified completion of the tasks in a timely manner; • Created digital marketing and applied best SEO practices allowing the project to become an award-winning website.

• Identified and reduced ongoing marketing losses from affiliate fraud by $360K/year;• Managed display, PPC, email, PPV, SEO, search, social and mobile campaigns with $150,000/month budget; • Designed email campaigns, created html templates;• Executed a strategy for 3X increase in new client registrations and sales; • Identified a need for and implemented client database hygiene practices; • Built and optimized for maximum ROI landing pages, ad banners, text ads and email campaigns; • Planned and organized company’s booths at various industry summits and conferences;• Grew from a newbie in affiliate marketing to be recognized as an "Affiliate Marketing Manager of the year";• Managed a team of 5 affiliate marketing managers across 4 in-house multi-million user websites. The team was recognized as the winner of 2015 "Best Affiliate Program".

• Evaluated relevance of web pages based on scale and criteria provided by Google. Served on two yearly contracts (maximum allowed);• Conducted extensive online research and compliance verifications for e-commerce vendors.

As an Ads Quality Rater:- Evaluated relevance of web pages based on scale and criteria provided by Google;- Provided analytical expertise of web pages structure and content;- Further developed excellent Internet-research, analytical and teamwork interacting skills while working in a self-sufficient, timely manner from a home office.