Anna Fox Burnette, Pmp Email & Phone Number

Washington Dc-Baltimore Area

-Coordinate communication efforts in support of Change Management at Defense Health Agency (DHA)-Provide feedback to increase effective communications between the client and the DHA Support team, improve effectiveness and creativity of visual presentations-Organized and prepared for the (re)launch of the Medical Management Working Group (chartered), facilitated the development of the Virtual Training for Veteran Affairs (virtual) Liaisons for Healthcare-Provided project management insight and support for various team collaborations, created project plans and executed on time delivery of various products (memos, agendas, monthly reports, quarterly reports, white papers)-Used data analysis to provide insight into performance of various Military Treatment Facilities (MTFs) within the MHS during the transition of Authority, Direction and Control (ADC) to DHA.

Ms. Burnette serves as a partner and administrative leader of a boutique consulting company focused on public relations, event management, branding and strategic consulting. Chief among her responsibilities are to facilitate and negotiate contracts, source potential service providers, produce proposals for potential and existing clients and oversee project management internally and externally. • Facilitate the management of business startup, develop the partnership structure and outline strategic goals, to include identification of potential clients and subcontracted partners.• Serve as the lead project manager on internal and external projects to include managing time lines, project scope and cost. • Draft technical responses for contracts, negotiate cost structure (cost or fixed), and perform price analysis for profitability. • Use open source tools (the internet) to identify sources/companies for subcontracted services and products and solicit proposals from selected vendors. • Oversee client relations and work products to ensure clients receive goods and services as outlined in contracts.

Washington D.C. Metro Area

Ms. Burnette proved to be a vital team member; a go to for both the contract team and the customer for highly detailed communication and technical assessment projects on tight deadlines. • Supported the successful, on-time delivery of the annual report to Congress on Defense Business Operations by providing pertinent content and analytical insight.• Served as a valuable portfolio management team member for Other Defense Organizations (e.g. DLA, DFAS, DSE, AT&L, etc.) as well as an analyst for the FY2014 certification process by reviewing, price data, business cases and problem statements for investments/acquisitions requesting funding to ensure it met a valid need for the Department. • Created multiple standard operating procedure (SOP) documents to identify, clarify and increase efficiency of processes used within the Office of the DCMO. The SOP’s were published for internal reference on the share drive and Connect site.• Worked with client to create a procedure for measuring communication presence and effectiveness and set benchmarks for the remaining period of performance. Provided insight and feedback on media queries, speaking opportunities to ensure the greatest reach to intended audiences.• Managed logistics and lead small group discussions for four internal events for between 20 to 60 attendees on various topics related to the mission of the Office of the DCMO. Items included coordinating invitations and attendance records, escorting visitors, reserving room, checking technology, welcoming and creating presentations and serving as a group facilitator.

Washington, Dc

• Use extensive research capabilities to create briefs for civilian (SES) and military senior leaders (O6 to O10) on emerging and current issues within social and traditional media spaces. Consistently identify communication priorities, vulnerabilities and make recommendations on how to incorporate Army messaging. Highlights include media analysis for two (living) Medal of Honor national communication campaigns. • Provide weekly and monthly strategic communication analysis reports to support Army Office of Chief of Public Affairs Media Relations Division Chief.• Assess communication priorities and program effectiveness as the acting technical expert using complex search strings and various media monitoring and social media analysis software programs.• Developed and implemented training program and materials for four new (onsite) team members; both were fully functional and taking on assignments within three weeks.• Manage eight-person (offsite) subcontract team by providing guidance through daily briefs as well as feedback and quality control for products.• Executed skills gained from proposal writing certification and awareness of customer needs to craft statement of work for the current contract and evaluate proposals, which translated into cost savings and option-year contract renewal.• Sustained a working knowledge, understanding and subject matter expertise of Headquarters Department of the Army (HQDA) staff and organizational structure, appropriate decorum, ranks and vernacular

Washington, Dc

• Use extensive research capabilities to create briefs for civilian (SES) and military senior leaders (O6 to O10) on emerging and current issues within social and traditional media spaces. Consistently identify communication priorities, vulnerabilities and make recommendations on how to incorporate Army messaging. Highlights include media analysis for two (living) Medal of Honor national communication campaigns. • Provide weekly and monthly strategic communication analysis reports to support Army Office of Chief of Public Affairs Media Relations Division Chief.• Assess communication priorities and program effectiveness as the acting technical expert using complex search strings and various media monitoring and social media analysis software programs• Developed and implemented training program and materials for four new (onsite) team members; both were fully functional and taking on assignments within three weeks.

Atlanta, Ga

• Directed creative initiatives on a minimum of fifteen events per season to meet sales goals and maximize press hits, including writing press releases and incorporating social media outreach into our media mix e.g. Launch of Juicy Couture for dogs returned estimated 1.5 million media impressions.• Recruited, trained and mentored three interns per year by exposing them to professionalism, the fundamentals of corporate public relations and by creating content driven assignments.• Served as brand ambassador through daily relationship building with media contacts and community leaders which led to six private in-store events and more than $80,000 in revenue.

Atlanta, Ga

• Used creative strategy and related research to proactively pitch client news stories e.g. Tempur-Pedic, Tiffany & Co., Vanity Fair Napkins and Dixie Cups. • Displayed exemplary writing skills when authoring press releases and used strategic media lists to distribute them to targeted traditional and new media with $250,000 in placements for Tempur-Pedic and Vanity Fair. • Actively participated in and provided team support for biweekly brainstorming, client and business meetings.• Executed media monitoring; compiled and formatted results to present to clients in monthly clip report.

Columbia, Sc

• Devised promotional events for the launch of Your Big Day wedding planning tool on wltx.com • Managed Buddy Call program outreach and database of more than 8,000 participants.

Alexandria, Va

• Performed comprehensive daily media surveillance on top five competitors and new business opportunities.• Produced visual communication models and finalized a competitive analysis for contract proposals.

• Executed weekly promotional events for Budweiser products e.g. Budweiser Select, Bud Extra.• Integral member of marketing team that targeted raising awareness and purchase of Budweiser products by 21-25 year-olds; efforts returned a 14% sales increase over three months.

Washington, Dc

• Authored press releases and created a database of 200 media contacts for effective outreach by press office.• Fulfilled constituent requests, authored constituent letters and served as first point of contact for constituent calls.• Researched and contributed to position paper for the Senator for presentation in committee.

Ma, Government And Political Communication

B.A. Journalism And Mass Communication, Public Relations And Political Science