Anna Cristina Freitag Muratori Email and Phone Number

TAG - holds the brands Bake and Cake and Bake and Cake Gourmet, Winner of WEBAWARDS 2021 as developer of the best culinary and recipe website, BAKE AND CAKE GOURMET.COUNT ON US: - To develop your positioning, digital marketing, content and promotion strategies- To support you in the content creation for the B2B/B2C markets (including the recipe creation)- To be our brand partner in our digital platforms (Bake and Cake & Bake and Cake Gourmet)- To help your brand find the right consumer or the right customer, no matter if they are on Instagram, Facebook or Linkedin or browsing relevant keywords for you on Google.- To help you develop your positioning and marketing strategy- To create your next-level marketing campaign or (digital) event.- To plan/create your social selling and prospection using Linkedin and Sales Navigator.

Head of Marketing LatamManaging the branding integration and building the right structure in Latin America to support the strategy, marketing communications, and execution / metrics in 9 Countries (Brasil, Argentina, Chile, Peru , Equator, Colombia, Mexico, Costa Rica, Panama ). Responsible to build the marketing model of work in the region to increase branding recognition and sales out. Leadership of regional team located in Brazil, Chile, Mexico and Colombia.Resposible by Social Media , Digital Marketing, Demand Generation, Trade Marketing, Branding and Communications, Training and Sellout in the Latam Region (Distributors)Achievements:in less than 4 months reorganization and integration of the area in all the region with substantial results in optimizing costs, services.Head of Marketing Brazil - from jan - 15 to may- 15 - responsible by the whole marketing in Brazil, including the marketing for CONSUMER, SMB AND ENTERPRISE.Budget , Strategy, Execution and Metrics.Achievements: Support Sales out in Retail and Distributors in national wide with ROIs in the programs > 350%. Campus Party 2015, Segmentation of the Retail Channel and Outlets to cover the most relevant part of the sales out. Measurement of the performance of all the programs with KPIs as: revenue, revenue of strategic categories, average sales ticket per store, cost per person trained, NPS (Satisfaction with Trainings) and the revamp of the Partner Program with 2nd Tier Channels.Consumer and Trade Marketing Manager Brasil - from aug 13 to Dec - 14 - hired to support the Retail Direct Strategy and build engines (Promoters, POP, Training , Merchandising and Displays) and responsible for Social Media , Pr and Digital MarketingAchievements - Build of the infrra-structure in less than 6 months, making possible to close several deals in retail (sales in), Launch of the new D-Link Brasil website (sept 14), implementation of the "new" strategy and communication in D-Link Fan Page .

Directly reporting to the Marketing Director.Summary: Marketing/Trade Marketing & Communications for the consumer segment in Brazil.Key responsibilities/Results: - BTL: Focus on sales conversion, Consumer Path to Purchase, Point of Sales segmentation and ROI => Consumer Insights: usage of consumer insigths and trade information to establish the best POS strategy => POS DATA Base and segmentation - based on an unique methodology to link Go to Market strategy to Point of Sales and establish the best POS to give the best ROI => Trade Marketing: Promoters, POP Material, Training & Retail Programs => Promotions: Futuro de Presente, Segmented Promos per channel (Fnac, Fast Shop) -Integrated Marketing & Consumer Communications => Integration with Advertising, Social Media and Press Relations => Product Positioning and CommunicationKey Projects: => Ultrabook category creation and and launch - 3X awareness increase of the category in 1 year => Revamp of the POS Strategy - from training and trade influence to consumer demos and approaches => Creators Project - Art, Techonology Festival - 10.000 people at the event and huge press presence.

Directly Report to the Managed Enterprise Services Director.Summary: Enterprise Marketing Strategic Planning & Budget management to Imaging and Printing Group Business for Managed Printing Services.Key responsibilities: => Create, executie and monitor the marketing plan for top accounts - => Lead generation and management => Account segmentation => Events => Press Relations => Success Cases => Social MediaKey projects/ results: => Business growth of 61% YoY => Position the printing solutions as environmental => CASE: HP & Cannon Alliance..

Direct Report to the Personal Computers - Consumer - Business Unit Manager. Indirect Report to Latin América region (Houston).Summary: Marketing Strategic Planning & Budget management of the consumer segment for PCs. Strategic aliances: Intel, Microsoft and AMD.Key responsiblities: => Brandings: Compaq & HP => Advertising, Press Relations, Social Media => Digital Marketing and On Line activities, => Retail Marketing => Trade Marketing: Promoters, Point of Sales Materials, Training, Merchandising => Point of sales spaces and management =>Product Launches for PC category => HP Stores launch, merchandising and marketing activities => Retail marketing programs (direct and indirect) Key projects and results: => New positioning for the HP brand at PCs to increase the value perception of the category => Projects: HP at São Paulo Fashion Week, Press event : HP Gallery (10X ROI), Sex and the city activation and other 360o campaigns and promotions => Responsible to create the Channel Program Varejo Ponta a Ponta, winner of the best B2B campaign and launch

Direct Report to the Consumer Sales Director.Summary: Management of the retail channel development strategy & cooperated investments at retail channels to align with consumer strategies. Plan/implementation/management of retail marketing programs.Key responsibilities: => Cooperated Budget management => Retail Marketing Programs => Marketing Contat for Retail Channels => Trade Marketing (half of the period): point of sales marketing, management and operationsKey projects: => Creation and implementation of the Process to align, document, and monitor retail investments => Expansion of the point of sales coverage (remote model) for additional 600 stores, with 33% of the cost of the F2F program => Development of the program Small and Medium Business at RETAIL.

Direct report to the Consumer Sales Director.Summary: Manangement of the trade marketing strategy, operations and engines for printers at Brazil .Key responsibilities: => Point of Sales merchandising => Promoters (more than 200 external resources), => Training: F2F training, on line training, POP Material => Promotions: Demand Generation Campaigns & Integrated Activities => Product Launches: BTL => Retail Marketing & Architecture : Special spaces at Retailers (Stores in Stores)Key projects and results: => Revamp of the the Trade Marketing Project: new processes to manage the => Outlet segmentation: ABC curve metholodogy to maximize the ROI at Point of Sales - resulted in 30% growth in market share without increasing investments, and rise of consumer satisfaction by 20% on average. => Establishment of over 60 retail stores-in-stores in Brazil, with sales growing by 20% on average by POS, and consumer satisfaction becoming 20% higher than the levels observed for the traditional POSs.

Direct Report to the Senior Vice President of the Imaging and Printing Business. Indirect Report to Marketing and Communications - Americas.Summary: Marketing Strategic Planning & Budget management to Imaging and Printing Group Business across all the segments: consumer, Small and Medium Business (SMB) and Enterprise.Key responsibilities: => Advertising, Press Relations, Social Media => Direct and On line Marketing, => Cross functional management of the marketing strategy, plan and resources (Consumer, SMB & Enterprise). Key projects and Results: => Optimization in 30% of the advertising media purchase => Integrated projects: Planeta Terra, Winter in Campos do Jordao =>Repositioning of HP in ink cartridges focused on changing consumer´s price perception =>Promotions: Trade in, Xmas Digital Marketing Campaign: e-Noel => Marketing and Communications Launching of e-print to revigorate the printing category

Direct Report to the Project Manager.Summary: Project analyst for credit card and activation programs focused on sales.Key Project: => Sales of credit cards at agencies => Incentive Program: Mileage program to increase sales at agencies .

Direct Report to the Store DirectorDirect Report to the Sams Club Vice PresidentKeyResponsibilities- Marketing Manager Assistant => Media and Advertising => Catalogs => Events and Marketing activities with vendors => Membership sales and resultsKey Projects/Results => Launch of Sams Club Stores: in store, advertising and events. => Events at the Stores - increase ot the average ticket in 30%As in store manager the responsibility was to manage the membership program, promoters, telesales and telemarketing.