Most early stage startups face the same problem: Buyer Apathy.Why?Because most startup founders are engineers by trade, not marketers, so they end up over-explaining what the product can do (startup-focused) instead of what problem it solves (customer-focused).Big mistake.The most successful startups are *obsessed* with their customers.The truth is that early stage founders need to focus on sales, so most of their customer interactions come from sales calls.They end up talking to customers about the product and not understanding them beyond that.They assume that they have nothing else to learn, accept surface-level answers as truth, and end up overlooking the insights they need to speak in ways that buyers will understand.We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company.They bought your product when nobody else would. We must know what motivated them to buy and to stay.Unfortunately, the majority of this work gets ignored or outsourced to ChatGPT.And while AI is a great intern, founders who don’t document and analyze voice of customer research never learn how to properly chart the course for their next stage of growth.Simply put, a superficial understanding of your customers causes apathy, frustration, and slow growth.FMC solves these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand.