Anna Gama Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

• In charge of Telefônica (Vivo), the largest carrier in Brazil.
• Negotiated with Vivo and obtained approval to implement the first biometrics project to carry out risky transactions in the Meu Vivo application, enabling a reduction in frauds and losses and significantly improving.
• Structured solutions for 11 new biometrics use cases in partnership with Vivo's CSO, for key products such as prepaid, postpaid, and physical stores.
• Conducted mapping and research for the elaboration of new commercial proposals to reduce fraud and improve the user experience. These practices later became benchmarking.

• In charge of clients in the banks and telco carriers segment.
• Headed a strategic analysis and mapping of results (media, branding, user experience) to elaborate negotiation tactics.
• Led the team for annual agreements renewals of the main finance and carrier brands.

• In charge of a new sales structure, created to unlock and develop clients to be migrated to their respective business units.
• Increased the sales team's market share from 11% in the first quarter of 2020 to 20% in the fourth quarter.
• Led the highest annual growth of the sales structure in Brazil (21%) in its first year through the acquisition of 22 new clients and the growth of four large brands (B2W, Magazine Luiza, IBM, and Disney).
• Conducted the initiative to launch the Black Friday storytelling strategy, responsible for the 75% growth in revenue compared to the previous year.

São Paulo, Brazil

• In charge of a newly created business unit to meet the latent demand of mobile app clients such as Uber, iFood, Rappi, and Didi 99.
• Achieved the highest share in the sales area, representing 55% of the total with just four clients.
• Obtained unprecedented annual agreements signed with Rappi and Uber.
• Performed talent development and preparation to reach new positions.

São Paulo Area, Brazil

• In charge of Telco and M&E (Media and Entertainment) clients.
• Signed unprecedented annual contracts with Universal and Fox, negotiating with local executives to overcome the headquarters' requirements.
• Achieved a 196% growth in media of all telephony operators in the annual comparison.
• Negotiated and renewed annual contracts with Vivo and TIM.

Sao Paulo

• Opening and covering 100% of the advertising market on Twitter, reporting directly to the MD in the first six months.
• Exceeded all targets of incoming clients (by 55%) and investment amounts for the first year (by 114%).
• Closed 2013 positioning Twitter as a digital platform with relevant potential in the advertising market, facing the main online media competitors.
• Led the client verticalization process based on the growth of P&G, L’Oréal, Vivo, Itaú, and AB InBev.

São Paulo Area, Brazil

• Invited to set up and lead the online sales structure, integrating all the company's lines of business to digital media: TV, cinema, radio, licensing, and events.
• Developed and implemented strategic and tactical plans for online media sales.

São Paulo Area, Brazil

São Paulo Area, Brazil

Rio De Janeiro Area, Brazil

Connected Leadership, People Management With Emphasis In Organizational Leadership

Graduation, Advertising