Anna Gargiulo Email & Phone Number

Munich

Milano

Client Management, budget management, definition and planning of the performance digital strategy across Europe. Supervising the execution and acting as team lead.

Milano, Italy

Responsible of selected performance marketing activities for Italian clients, I am in charge of planning and executing the digital marketing activities, based on the clients’ needs and business goals. Key activities:Branding, Lead and Sales generation through the following channels:- SEM campaigns (PPC and SEO) in the IT DE AT CH market- Display and retargeting campaigns;- Affiliation programs IT and DE market- Social Media campaigns IT and DE market- Email marketing and Media cooperations;- Performance Analysis;Other activitiesMarket entry Strategy (Business Strategy Consultancy, Budget planning , Market and Competition Analysis), Market Research, Web analytics, Business development (new clients acquisition), product development.

Milan Area, Italy

As freelancer, I cooperated with the Agency in planning the market entry of new digital players, through the following activities:- Strategic market analysis (overview of the Italian online market);- Industry analysis (facts & figures);- Competitor analysis (identification, offers, pricing, communication models);- Localization and optimization of communications and offers;- Setup of Affiliation Programs, SEM campaigns and Online-Media Cooperations.

Milan, Italy

As Business analyst and Market research Manager, my main responsibilities were:- Traffic Forecast and KPI definitions of all Condé Nast websites (users, pages, user retention and loyalty);- Performance analysis of all digital marketing activities by traffic/marketing channel source (SEA, SEO, Direct and eMail Marketing, Contests, Partnership) and cost per acquisition;- Web Analytics tools set-up and management (in cooperation with IT team), also based on specific KPIs and projects;- Recommendations to the marketing team in order to achieve the business results, identifying the best marketing channels;- Market and competition strategic analysis (online magazines and luxury brands); - Research projects management for several goals: target, new products development, intention to buy/use, launch of new websites (user experience, look&feel, contents);- Analytics Dashboards for the Company Managing Board (local and international);- Management and controlling of Production Budget (reporting to the Vice President Marketing and Product).*Style.it; Vanityfair.it; Vogue.it; Traveller.it; Wired.it; GQitalia.it; Glamour.it; Myself.it; Abbonatiqui.it

Milan, Italy

In this role, I was responsible of:- Analysis of web traffic for RCS Digital / Mediagroup sites*;- Industries analysis and competitors (web and print);- Clients analysis by industry, level of investments, seasonality; - Media-mix investments analysis; - Project management of research studies and new products development (in cooperation with Product managers); - Research budget management; - Development of consumer panel for in-house research projects, in cooperation with selected partner;- Research partner management*Corriere.it; Corriere.it Local editions; Corriere TV; Gazzetta.it; Gazzetta TV; GazzaTown; Libreriarizzoli.it; Trovocasa.it; Trovolavoro.it; Trovoauto.it.

Milan, Italy

As Senior Analyst, my key role was supporting the sales team in collecting, designing and planning all the research activities for the existing clients and prospects.- Market Research based on panel data and census data; - Customized research; - Ad hoc analysis; - Ad hoc surveys; - Data analysis for external communications and press releases.All the research results were analyzed and provided with recommendations.Clients Category/ Industry: Telco; Travel; e-Commerce; Insurance; Automotive; Media-Publishing; Finance.

Market analysis: competitors (by product), partners, product developments. User based research; reporting and dashboards for product managers, senior managers and the international research team.

- Product promotions through ad hoc analysis and best practice; - Campaign results analysis; - Clients Analysis;- Media Mix analysis: advertisement investments analysis by media, industry and players;- Media internet analysis;- Target analysis and Ad hoc Research to support the Brand marketing team

Milan Area, Italy

Ad Hoc analysis; cooperation on the first project of analysis regarding online payment systems in Italy; press release data;

Master, Mba Degree

Mathematics Degree, Scienze Matematiche Fisiche Naturali, 110/100 Cum Laude

60/60

Education record