Anna Garwood work email
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Anna Garwood personal email
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Anna Garwood phone numbers
With years of experience in partnerships and content strategy, I specialize in building relationships and collaborating with partners to create engaging brand experiences. I love creative problem-solving and working as a team player to make things happen...whether it's a marketing campaign, influencer activation, brand sponsorship, or introducing pickleball to anyone and everyone.In recent years, I’ve led content licensing and partnership strategies for technology-driven creator marketplaces. This has included developing key client relationships, strategic brand partnerships, creator-driven content sourcing plans, creating strategies to scale business. Previously, I developed original concepts and formats for non-fiction TV at Discovery and Scripps Networks. During my 10 years at Travel Channel, I partnered with production companies to develop engaging travel-focused linear and digital content, and managed the network’s on-air talent including Anthony Bourdain, Samantha Brown, Andrew Zimmern, Josh Gates, and others.In my free time I love to travel, explore new cities, hike with my dog, rock climb, and run a Brooklyn-based pickleball community. IG: @williamsburgpickleballCore competencies:- Brand Partnerships- Client Relations- Content Strategy- Content Development- Content Licensing- Production- Pitching- Creative Problem Solving- Project Management- Leadership- Networking- Pickleball
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Director, Brand PartnershipsCitypickle Sep 2024 - PresentNew York, Ny, UsCityPickle is the leading lifestyle pickleball brand for America's fastest growing sport. Specializing in operating permanent indoor pickleball clubs and high-profile seasonal activations in dense urban areas, CityPickle transforms iconic locations like Wollman Rink in Central Park and City Hall in Philadelphia into pickleball destinations.We've facilitated successful partnerships with JPMorganChase, Nike, Mount Sinai, Related, Meta, SoulCycle, The Ordinary, Away, Franklin, Skechers, and many more. -
Director, Strategic AccountsCatch+Release Mar 2023 - Jul 2024San Francisco, California, UsCatch+Release's mission is to license the internet, connecting the world's most creative storytellers with the most fresh & authentic content...easily, safely, and collaboratively on a tech-driven digital platform. Brands like Nike, Google, NBC, and Tide trust Catch+Release to evolve their content creation strategies by using "the world's content" to tell great stories. The result is a more authentic and engaging audience experience, while driving greater revenue outcomes and brand affinity. -
Sr Director, Content Strategy & PartnershipsPicsart Mar 2022 - Jan 2023Miami, Florida, UsLed content strategy, sourcing, partnerships, and production for the digital creative platform. Leveraged research, data insights, and trends to develop content strategies to meet the demand of targeted users and establish the foundation for a creator-driven marketplace. Developed quality guidelines, creative briefs, best practices, moderation processes, and tagging strategies for Picsart's content to optimize for quality and discoverability. -
Director, Digital ContentInvesco Us May 2021 - Mar 2022Atlanta, Ga, UsPromoted to director to manage digital transformation, web production, QA, and content migration teams. Key Highlights:• Worked with content creators and cross-functional teams to build and launch digital experiences with an emphasis on impactful storytelling, user experience optimization, and tagging for SEO value and analytics. • Managed international teams of digital producers, QA specialists, and editorial writers to develop on-brand content while streamlining processes. • Project managed change management initiatives including web platform migration, ADA/AODA accessible content guidelines, Aprimo & Airtable workflow tool adoption, and digital production best practices.• Doubled site traffic and user engagement year-over-year from 2020 to 2021. -
Project Manager, Digital ContentInvesco Us May 2020 - Apr 2021Atlanta, Ga, UsManaged digital transformation for Invesco's North American websites, optimizing and migrating content from legacy platforms to Adobe Experience Manager. Key Highlights:• Launched over 600 web pages onto the new platform.• Developed workflow processes and collaborated with key stakeholders across marketing, product, UX, design, technology, and compliance teams to reimagine the company's digital content.
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Director - Content, Artist Relations & PartnershipsPond5 Mar 2017 - Mar 2020New York, Ny, UsLed digital content strategy, acquisitions, artist relations, and branded partnerships for the world’s largest video licensing marketplace. Key Highlights:• Launched Contributor Portal resource hub to maximize video creators’ success on the platform.• Optimized and scaled the creator acquisition & onboarding journey, driving the creation of over 5,000 unique seller accounts and 4 million clip uploads per year. • Established branded content partnerships including NFL Films, British Film Institute, Newsflare, EyeEm, DJI, and RED.• Launched Marquee, an exclusive premium footage collection from a global roster of accomplished filmmakers curated for top agencies, brands, and production companies.• Developed tools & strategies for enterprise sales team that led to millions of dollars in bulk deals.• Led content workshops and spoke on panels including Tribeca Film Festival, Berlin Photo Week, DOC NYC, EyeEm InMotion, NYU Tisch Film School. -
Development ProducerFreelancer Jan 2016 - Feb 2017Worked with various production company clients to strategize, develop, and pitch TV and digital concepts with a focus on diversity for cable networks including HGTV, Discovery, Bravo, FYI, Travel Channel, and more. Oversaw production of sizzle reels, wrote treatments, and produced talent casting reels. Managed development budgets, negotiated talent and third party production contracts. -
Director, Development & Talent RelationsTravel Channel International Oct 2010 - Dec 2015London, GbPromoted to director to launch the television network’s talent relations department and lead the team operation. Developed programming concepts, cast on-air talent, and launched new linear and digital content with a focus on diversity.Key Highlights:• Scouted new on-air talent and created over 30 host-driven programming concepts for the network. • Managed over 40 on-air talent including Anthony Bourdain, Andrew Zimmern, Josh Gates, Samantha Brown, Bret Michaels, Bert Kreischer, Ghost Adventures Crew.• Developed The Trip, an annual multi-platform revenue-generating programming & sweepstakes event.• Helped generate over $30 million in revenue through talent-driven branded content. Clients included: Land Rover, Travelocity, Hilton, Boar’s Head, Diageo, AARP, US Cellular, Hotels.com, Hilton Garden Inn• Executed talent-driven initiatives to engage audiences and promote the brand via social media, marketing, digital, events, affiliate partners, and ad sales efforts.• Helped lead multiple network ownership transitions from Discovery to Cox Communications to Scripps Networks. -
Manager, DevelopmentTravel Channel International Oct 2005 - Sep 2010London, GbManaged relationships with top non-fiction production companies & agents to develop and acquire programming for the television network.Key Highlights: • Developed and managed new program ideas from inception to production, resulting in 8 consecutive quarters of year-over-year ratings growth.• Helped cast and develop of some of the network’s key programs including Man v. Food, Bert the Conqueror, America’s Worst Driver and record-breaking Ghost Adventures Live.• Oversaw strategic partnership efforts and integrations including Sony Music and AAA.• Worked closely with Discovery Networks International to distribute programming globally and reduce network programming budgets by up to 30% through co-production efforts.
Anna Garwood Skills
Anna Garwood Education Details
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North Carolina State UniversityBusiness & Marketing -
Monash UniversityStudy Abroad - Australia
Frequently Asked Questions about Anna Garwood
What company does Anna Garwood work for?
Anna Garwood works for Citypickle
What is Anna Garwood's role at the current company?
Anna Garwood's current role is Director, Brand Partnerships.
What is Anna Garwood's email address?
Anna Garwood's email address is an****@****nel.com
What is Anna Garwood's direct phone number?
Anna Garwood's direct phone number is +130131*****
What schools did Anna Garwood attend?
Anna Garwood attended North Carolina State University, Monash University.
What are some of Anna Garwood's interests?
Anna Garwood has interest in Improv, Environment, Stand Up Comedy, Human Rights, Animal Welfare, Arts And Culture.
What skills is Anna Garwood known for?
Anna Garwood has skills like Television, Broadcast, Video Production, Social Media, Digital Media, Media Relations, New Media, Strategy, Marketing, Entertainment, Video, Content Strategy.
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