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I am currently the VP of Content Strategy & Operations at Shutterstock. I manage Strategy & Operations as well as Product for Shutterstock's content supply. Prior to this I was the Group Product Manager at Google, where I lead the multi-year strategy and roadmap for the Licensed Media Service, an internal tool that delivers media content to 100+ product teams across Google. With over 20 years of experience in technology and product management, I have a passion for solving complex problems and creating compelling content experiences using Machine Learning and Generative Artificial Intelligence.In my current role, I manage a global team of 8 FTEs and 100+ vendors, and collaborate with cross-functional stakeholders, research teams, and content partners. I have successfully launched the Licensed Media Service in 2018, resulting in 30B+ daily impressions and 44% YoY growth. I also launched support for IPTC metadata in all Generative AI experiences at Google in 2023, and I am working on developing product experiences that leverage Generative AI with considerations for risks in the changing landscape. I am driven by the mission of enabling users to access and create high-quality, relevant, and diverse media content across Google products.
Shutterstock
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Vp, Content StrategyShutterstock May 2024 - PresentNew York, Ny, Us -
Group Product ManagerGoogle May 2023 - May 2024Mountain View, Ca, UsContinued leading the multi-year strategy and roadmap for the Licensed MediaService. - Manage a global team of 6 FTEs (PMs, PgMs) and 100+ vendors (Human Evaluators, Analysts, Researchers, Content Acquisition specialists)- Launched support for IPTC metadata in all Generative AI experiences at Google in 2023 - Collaborate with Research teams on training data and ecosystem product strategy - Collaborate closely with research on developing product experiences leveraging Generative AI w/considerations for risks in the changing landscape. -
Senior Product ManagerGoogle Nov 2018 - May 2023Mountain View, Ca, UsDeveloped the multi-year strategy and roadmap, successfully launching the Licensed MediaService. An internal Google tool that delivers media content (Images, GIFs, Video & Audio) to100+ product teams across Google resulting in 30B+ Daily Impressions, 44% YoY Growth sincethe launch in 2018- Work with xfn leadership on Travel, Trust, Search, YouTube and more on product roadmaps andlaunch timelines- Secured $10M+ budget from xfn stakeholders, building a global team of 100+ vendors (HumanEvaluators, Analysts, Researchers, Content Acquisition specialists)- Lead team of 6 FTE PMs, PgMs & Content Strategists- Serve as the product POC for Content Ecosystem & Partnerships, driving BD relationships,sponsorships and navigating challenges within the regulatory space.- Collaborate closely with research on developing product experiences leveraging Generative AI w/considerations for risks in the changing landscape. -
Content & Community Photo LeadGoogle Oct 2015 - Nov 2018Mountain View, Ca, Us- Scaled content creation efforts, photographing 400+ restaurants a month nationally - Launched Visual Quality Human Eval process to monitor product health- Scaled Curation via Human Eval, reducing cost from ~$8 per rating to ~$0.50 per rating, resulting in ~1M curated images- Develop a framework to measure relevance & quality of content - Partnered with PMs, Eng & UX to develop a classifier to automatically identify high quality imagery- Developed a Local Guide Photo Contest tool and piloted a contest w. Canon Camera resulting in 22ksubmissions and 267k images -
Deputy Director Of PhotographyThe Wall Street Journal Mar 2015 - Oct 2015New York, Ny, Us- Collaborated closely with engineering and PMs to develop CMS features for newsroomeditors including a quick crop feature- Served as the main POC for engineering to develop the WSJ approach to Schema forGoogle Images.- Managed a photo department of 24 photo editors, both print & digital- Developed Social Strategy for lifestyle WSJ brands on Instagram and work closely withWSJ mainInstagram account -
Photo DirectorThe Huffington Post Mar 2012 - Mar 2015New York City, Ny, UsServed as product manager to build a new asset management system, managing theproduct build from content ingestion to rights management and improving the workflows forsearching and croppingcontent. Reduced spend on images by $3.8M over 1.5 years.- Rolled out DAM system across all AOL & Huff Post properties- Managed a team of 10 photo editors- Managed the social media presence on Instagram for Huffington Post, growing theaccount to 500k during my tenure. -
Photo EditorClear Channel Feb 2010 - Mar 2012London, England, Gb- Photo Editor for 850+ websites. Createe entertainment galleries for all websites in 18 genres.- Produced photo shoots, live and portrait, for the iHeartRadio Theater in Tribeca.- Assigned photographers to shoot events, including CES, various iHeartRadio internal events, SXSWand others nationally.Produced and managed all image creation for the first iHeartRadio Music Festival, negotiating a deal w/an external agency & hiring a team of photographers to cover all photo needs.- Created and managed a National Photo team of 15 photo editors, utilizing existing company resourcesand reducing workload for local websites.- Implement a searchable database of nationally created photo galleries as well as a request system forlocal radio station websites to request access to vendor photos.- Created a copyright training manual and video series for local markets.- Developed an in house Digital Asset Management System- Negotiated national contracts and current rates for all websites with several photo vendors includingGetty Images, Splash News, Pacific Coast News and others. -
Photo Editor/Photographer LiaisonRetna Ltd. Dec 2008 - Jan 2010- Identified new talent for syndication & representation- maintained photographer/agency partnerships- Identified new opportunities for partnerships w/ agency
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Photo AssistantRolling Stone Jul 2007 - Nov 2008New York, Ny, Us- Managed Photographer payments & invoices.- Managed all art returns- Ensured proper crediting for all photographers within print publication- Assisted Photo editors with research for all aspects of magazine including features & cover stories -
Assistant Photo EditorFuture Us Inc Aug 2005 - Apr 2007London, England, Gb- Researched photographs for 7 monthly magazines as well as special annual issues.- Negotiated rates with agencies- Invoicing and billing for all pick up photographs- Assisted on feature & cover shoots- Photographed monthly gear details for Guitar One- Produced shoots for various magazines- Devised new system for calling out to photographers for photos via Flickr -
Photo EditorAmerica Online May 2004 - May 2005New York, Ny, Us- Fill story art requests by researching photos through agencies- Build galleries for online viewing by the public- Create database of archived royalty free images found on agency sites- Built training manual for incoming employee use
Anna Dickson Skills
Anna Dickson Education Details
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Columbus College Of Art & DesignMedia Studies: Still Based -
The Ohio State UniversityPhotography -
Princeton High School
Frequently Asked Questions about Anna Dickson
What company does Anna Dickson work for?
Anna Dickson works for Shutterstock
What is Anna Dickson's role at the current company?
Anna Dickson's current role is VP, Content Strategy & Operations at Shutterstock with expertise in Product, Generative AI & Content Authenticity. | Ex-Google.
What is Anna Dickson's email address?
Anna Dickson's email address is an****@****ail.com
What is Anna Dickson's direct phone number?
Anna Dickson's direct phone number is (650) 253*****
What schools did Anna Dickson attend?
Anna Dickson attended Columbus College Of Art & Design, The Ohio State University, Princeton High School.
What are some of Anna Dickson's interests?
Anna Dickson has interest in Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Anna Dickson known for?
Anna Dickson has skills like Photography, Image Editing, Editorial, Magazines, Photos, Digital Photography, Portraits, Photo Shoots, Photoshop, Digital Media, Publications, Creative Direction.
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