Anna George Email & Phone Number

Irvine, California, Us

Irvine, Ca, Us

Managed critical business activities in the Surgical Structural Heart division to support the planning and execution of sales and marketing strategies.Developed analyses for functional leaders to provide insights into the market and competitive performance, improving business forecasting efforts.Created external and internal data analytics to provide deeper insights into customer segmentation, enabling targeted product launches.Established processes and automation in data analyses and rebate reporting, improving sales productivity.

Irvine, Ca, Us

Executed downstream marketing activities and pricing analytics to guide Marketing and Sales leaders in making key decisions in the $800 million Heart Valve therapy portfolio.

London, England, Gb

Worked with a biotech client to strengthen commercial planning efforts by providing objective, in-depth information on current and future competitors.Conducted competitive analysis following primary and secondary research and collaborated with a cross functional team of 15, resulting in a streamlined communication process.

Collaborated with large global teams and managed vast amounts of data to develop conclusions and provide assessment of competitive trends, issues and opportunities in the biopharmaceutical industry.Benchmarked branded generics growth strategies of 8 leading companies in 7 emerging markets improving client’s understanding of the markets.Evaluated the market attractiveness and unique characteristics of the respiratory market in 17 countries using primary and secondary research empowering the client to make strategic decisions.

Led a global team of analysts to deliver competitive analysis across multiple therapeutic areas for biotech clients.Formulated a research methodology, facilitated data collection and managed project progress against milestones to evaluate the competition in the bio generics segment.Performed in-depth analyses of competitors in the neuroscience area including target segment, messaging and promotional spend, resulting in improved awareness of the market and mitigating risks to the client.

Thousand Oaks, Ca, Us

Developed productive relationships with multiple marketing teams to define business problems and formed integrated competitive analysis plans based on best practice methodologies

Master Of Business Administration (M.B.A.)

Mbs, Bioscience

Btech, Biotechnology