Anna Gervai ★ Email & Phone Number

Auckland, Nz

New Zealand

Proud to join the NZ Gardener magazine team as their monthly contributor writing content on all things indoor plant related.

New Zealand

Auckland, New Zealand

A broad, senior marketing role with a strong focus on digital, eCommerce and retail marketing for two high-end brands in the specialist pet industry. One a premium pet food, the other an eCommerce website supplying pet products. Grew sales over 230% in 3 years. Responsible for growing online sales, increasing conversion, email marketing, digital marketing including SEO, SEM, social media, content marketing, new website scoping and rollout, as well as traditional retail marketing… Show more A broad, senior marketing role with a strong focus on digital, eCommerce and retail marketing for two high-end brands in the specialist pet industry. One a premium pet food, the other an eCommerce website supplying pet products. Grew sales over 230% in 3 years. Responsible for growing online sales, increasing conversion, email marketing, digital marketing including SEO, SEM, social media, content marketing, new website scoping and rollout, as well as traditional retail marketing including sponsorship. Software and app use included Shopify, Magento, Wordpress, Klaviyo, Mailchimp, Google Analytics, Google Merchant Centre, Facebook and Instagram ads, Google Search, Shopping and Display ads. Show less

Auckland

Delighted to join the Lassoo team again after many years. A broad-reaching role to help this talented team look after key customers in every way, from pitching to bring in new business, to digital reporting, managing the digital team's workload, and helping customer's grow using digital channels. Including email marketing, loyalty programs, social media, Google ads and more. Agency clients included: Sleepyhead, DVS, EasiYo, Husqvarna, Mad Butcher and more.

Auckland, New Zealand

Worked together in the early days of Tenfold and now back with the team - 8 years later - in the role of Digital Director. Freelance contractor. Agency clients worked with: Marley, Mercer / Marsh, Lisa's, Naked Kitchen / Naked Cuisine, Joyn, St Michel.

Auckland, New Zealand

Senior account management to support and grow existing clients, covering above-the-line and below-the-line advertising, including print, digital, social, TV, radio, outdoor, events, store merchandising, signage and more. Key clients were Liquorland, Beds R Us and ASB. Hotfoot and Narrative are part of ICG, which includes Tangible (Idealog, Dish, Stoppress and more). Also trained and upskilled wider ICG team on digital marketing.

Takapuna, New Zealand

Broad retail marketing role for independently owned, ex-Westfield mall. Responsible for working with 70 retailers, rolling out re-brand and new marketing strategy from planning and budgeting to hands-on implementation of new marketing initiatives. Managed team of 10 to 20 staff. High level of communication required with multiple internal and external stakeholders. Responsible for all marketing activities from in-store to online; to drive awareness, engagement, foot traffic and sales.

Melbourne, Australia

Freelance contract role, part-time. Conversion optimisation and eCommerce agency in Australia. Worked with owner to create Alkemi's new suite of social media services and pricing. Traveled to Melbourne and Sydney to train the Alkemi sales team and help pitch to new clients.

Auckland, New Zealand

Ran JWT's digital department including social media. Grew JWT's digital offering and upskilled suits and clients on digital. Client-facing role, including pitching, account management and business development. Worked closely with suits across all of JWT’s clients. Scoped and costed digital projects. Digital project management through to completion. Digital strategy, UX, conversion, SEO, paid search, eCommerce, microsites, email marketing, traffic generation, apps, analytics and reporting… Show more Ran JWT's digital department including social media. Grew JWT's digital offering and upskilled suits and clients on digital. Client-facing role, including pitching, account management and business development. Worked closely with suits across all of JWT’s clients. Scoped and costed digital projects. Digital project management through to completion. Digital strategy, UX, conversion, SEO, paid search, eCommerce, microsites, email marketing, traffic generation, apps, analytics and reporting. Clients included Ford, Bayer, Kellogg's, Jack Daniels, Southern Comfort, Placemakers and dtr. Show less

Auckland, New Zealand

Ran workshops, training courses and seminars upskilling business owners on how to get tangible business results from digital marketing and social media for B2C and B2B.

Auckland

Digital Director working on all areas of digital marketing for the agency, including sales, pitching and new business, project scoping, promotional campaigns, microsites, apps, email marketing, SEO, paid search and more. For brands including: Sleepyhead, Beds R Us, Cavalier Bremworth and CISCO.

Founded Orchid, a full-service digital agency. Since sold and is still running today. Core services included websites, microsites, SEO, social media, email marketing, Adwords, apps, UX, conversion and more. Platform agnostic however specialised in Magento, Wordpress, Silverstripe and Shopify. Employed a team of 5 designers and developers. Digital outsource partner to multiple advertising, media and PR agencies. Direct clients included Clorox (Mono and Glad Wrap), JK Kids, Betta… Show more Founded Orchid, a full-service digital agency. Since sold and is still running today. Core services included websites, microsites, SEO, social media, email marketing, Adwords, apps, UX, conversion and more. Platform agnostic however specialised in Magento, Wordpress, Silverstripe and Shopify. Employed a team of 5 designers and developers. Digital outsource partner to multiple advertising, media and PR agencies. Direct clients included Clorox (Mono and Glad Wrap), JK Kids, Betta Electrical, Kohu Road, Bracu, Kermadec and Dylon. Agency partners included: Lassoo, Tenfold, Magnet, Silk, Federation and Two Degrees of Separation. Show less

Freelance, casual role. Copywriting, graphic design and production assistance for this monthly, nationally distributed magazine.

Business development eCommerce specialist focused on the Magento eCommerce platform, especially sales and scoping typically highly-complex, integrated eCommerce projects. Also email marketing, SEO, conversion and traffic generation. Scoping, costing, working with third-party suppliers on integration, pitching and presenting. Worked with brands including Contact Energy, Avis and Budget.

Part-time. Website design specialising in websites for registered cat and dog breeders (NZCF, NZKC, Catz Inc) including graphic design, website builds and site maintenance.

North Shore

Turned around this iconic retail store. Employed 20 staff. Large-format retail store based on Auckland's North Shore. Owner / operator. Sales, marketing, HR, accounts, purchasing, training (the staff and the animals!), website creation and maintenance, graphic design, copywriting and yes, even the cleaning.

Marketing Manager for Petware, the largest specialist pet products importer/wholesaler in NZ. Responsible for all aspects of retail marketing campaigns from planning to completion, rolled out to the company's hundreds of retail stockists throughout the country.