Anna Petro Email & Phone Number

Alexandria, Mn

In my spare time, I assisted in coaching regular CrossFit classes in Alexandria, MN. I was responsible for general fitness knowledge, translating and coaching programmed workouts to clients while maintaining a safe, happy environment for all athletes.

Alexandria, Mn

• Developed and executed direct-to-consumer marketing strategies• Actively contributed to the development company-wide annual sales and incentive plan• Conducted sales reviews• Developed pricing and product merchandising strategies• Maintained product margins• Managed all strategy and development of major print pieces (product catalog, gift guide, etc.)• Led large cross-functional teams to develop and execute successful campaigns• Led product launches• Managed multi-channel communication to sales force, internal stakeholders, vendors & consumers• Maintained expert product knowledge• Defined ROI of marketing activities• Coordinated communication strategy for promotional campaigns• Developed digital marketing strategy: email, social media, blog content, web features and pages • Organized targeted email campaigns to database of 1.3 Million customer contacts• Analyzed consumer behavior and purchasing patterns

Alexandria, Mn

• Managed outbound marketing strategies• Executed product promotions• Served as a gatekeeper of the Tastefully Simple brand• Helped strategize and implement a complete rebrand including packaging, tagline and website redesign• Completed market research including focus groups, surveys, client analysis and trend trips• Analyzed product performance, consumer and competitor information, industry trends and market channels• Created and executed project plans• Managed cross-functional communication• Provided clear creative direction

Alexandria, Mn

• Successfully grew Tastefully Simple’s limited social media presence across several social platforms• Launched brand on Pinterest and Instagram• Worked cross-functionally to develop content to meet marketing and product goals• Tracked social media activity and responded to customer service needs • Coordinated public relations initiatives including press releases, tracking media hits• Worked with contracted PR firm to achieve publicity goals

St. Cloud, Minnesota Area

• Maintained client and vendor relationships • Assisted in execution of creative marketing, advertising and public relations initiatives for clients • Assisted in each step of the agency process including estimates and proposals• Translated client needs to the creative team• Provided branding and design feedback based on client needs• Managed multiple projects and timelines• Coordinated the creation of multiple international print catalogs• Completed trend research• Coordinated photoshoots and assisted photography team on-set• Completed social media trend and strategy research• Managed and grew multiple B2B and B2C blogs and social media accounts

Marketing duties included organizing and soliciting advertising sales for all online and print ads in addition to creating original promotional materials for retail product, weddings and other special events. Generated on-site sales, provided excellent customer service and gave regular facility tours, requiring extensive knowledge of winery products, company history and production processes. Also assisted with wedding and event coordination to accommodate the needs of all event guests and host(s) to ensure the best possible customer experience.

In charge of planning and marketing various events for Study Abroad seminar leaders and students such as leader luncheons, Passport Processing Night, Self-Defense Night, CPR/First Aid training and the Global Education Showcase. Responsible for creating original marketing material, delegating tasks, filing confidential material, responding to questions regarding study abroad opportunities, and various other clerical tasks.

Selected as one of two business students along with three biology students to represent Concordia College on a medical market research team investigating the potential success of a newly conceived medical procedure developed by a Mayo Clinic electrophysiologist. Developed several materials including a detailed market report with competing technologies, a market opportunity analysis, and an in depth SWOT analysis. Created a formal presentation of our findings for a panel of licensing managers from Mayo's Office of Intellectual Properties.

Sought and organized advertisement sales and generated advertisement trades for the Mainstage Musical playbill. Organized numerous publicity events, including Trollwood's Promotional Team performances and Poster Distribution Day. Responsible for organizing, managing, and operating merchandise sales, including supervision of volunteer retailers. Worked closely with Marketing Coordinator and Graphic Designer to generate innovative marketing plans and tactics, as well as participate in the day-to-day functions of an extremely active and resourceful Marketing Department.