Anna Grakhova Email & Phone Number

St Petersburg, St Petersburg City, Russia

Санкт-Петербург, Санкт-Петербург, Россия

• Supervised 30+ media projects with 10K – 1.5M rubles monthly budget.
• Launched 10+ advertising campaigns with bloggers. -30% budget optimization through negotiations. One of the last campaigns reached >15M people in six months.
• Adapted global brand marketing strategies for the Russian market.
• Organized tenders. Reviewed 30+ CPs from digital agencies specializing in marketing communications, production, brand reputation, influencer marketing and events. Cooperated with 5 agencies as a client.
• Worked closely with sales, branding, marketing and other cross-functional teams, partners and international suppliers to achieve sell-out targets. Drived consensus across all stakeholders.
• Implemented SMM and special projects with influencers in Instagram, YouTube, Yandex.Zen, TikTok, Telegram etc. into the company's business processes. Own blogger list with 550+ names (audience from 5K to 8M followers).

• Developed and implemented communication strategies for 5 international makeup and skincare brands.
• Managed social media accounts. Attracted 20+ relevant brands to collab. +1120% in reach for GOSH branded VK community over six months PoP with the average ERR 2.4%.
• Involved photographers, models, designers etc. to create photo and video content. Organized studio shootings.
• Provided trendwatching and implemented best practices. Managed brands reputation with YouScan ORM tool.
• Promptly launched the projects with influencers for skincare and manicure brands in Rive Gauche online store at the beginning of the pandemic in April'20.+1100% PoP in e-comm sales for the participated brand.

Санкт-Петербург, Санкт-Петербург, Россия

• Led a team of 3 people: content manager, advertising manager, SMM manager. Provided coaching and mentoring to new team members. Implemented a system to manage projects and tasks.
• Established communication with PR agencies for 4 brands. Analyzed effectiveness of advertising campaigns and offering changes where necessary.
• Participated in the launch of Makeup Revolution, one of the fastest growing beauty brands on the Russian market. Developed and implemented a promotion strategy from scratch. Organized a press tour for bloggers to a.
• Convinced the Cosnova GmbH to create a local CATRICE brand account on Instagram. Among 80 countries, Russia became one of the first 3 distributors to be approved.
• Adapted presentations, press releases and other PR materials from foreign suppliers.
• Realized special projects to increase brand awareness through the channels of key accounts: Gold Apple, Visage Hall, Podruzhka etc.

Санкт-Петербург, Санкт-Петербург, Россия

• Managed 10 brands presence across Instagram, VK, Facebook platforms: content plans, visual content creation, copywriting, moderation, giveaways organization. Utilized LiveDune analytics tool to track followers.
• Planned and run online advertising. Worked with Facebook Ads Manager, VK advertising account. Extensive experience of communication with VK Support team.
• Organized the participation of brands at B2B and B2C beauty industry events: Krygina Beauty Day, Nevskie Berega, VK Fest (beauty zone) etc.

Master'S Degree, Modern Social Analysis

Master's thesis topic: «Innovative consumer practices. Research of online shopping in Russian households».

Bachelor'S Degree, Sociology