Anna Grisham Barnwell Email & Phone Number

Plano, Texas, Us

Denver, Co, Us

Chicago, Illinois, Us

• Managed email program to exceed revenue goals with site traffic, subscriptions, and product promotions• Collaborated with Product, Dev, and Editorial teams to highlight opportunities for automated content• Researched and defined accurate account rules for promotional and transactional messaging• Developed and optimized lifecycle messaging to nurture Britannica and Merriam-Webster audiences• Enabled accurate campaign performance to communicate trends and metrics amongst internal teams• Executed a successful IP warming for the Britannica and Merriam-Webster brands

Dallas, Tx, Us

• Managed email, push, and in-app messages to US consumers in order to exceed engagement, performance, deliverability, and revenue goals• Collaborated with Engineering, Product, and Mobile teams to support marketing projects through required technical efforts• Executed A/B tests and analyzes performance to optimize cross-channel campaigns• Trained internal team members on processes and best practices in Braze• Organized and executed a successful IP warming after ESP and campaign migrations

St. Louis, Mo, Us

• Assisted in building, maintaining, and analyzing marketing database systems for multiple clients• Researched and documented processes and technical requirements of data warehouses and CRM solutions• Recommended data strategies to meet marketing objectives and campaign business needs• Provided ad-hoc support in reporting, data processing, campaign execution, and address hygiene and standardization• Practiced working knowledge in SQL Server Management Studio, Alterian, and Adobe Campaign products

St. Louis, Mo, Us

• Oversaw daily tasks of projects and newsletters in order to help the client meet their marketing goals• Assisted with the development and presentation of proposals, presentations, analyses, and estimates• Conducted and document regular internal and external status meetings• Maintained project and newsletter calendar for internal strategy, insights, creative, and email teams

Irving, Texas, Us

• Managed the process of building, editing, hosting, and scheduling email marketing campaigns• Documented process specifications and brainstorm efficiencies across all internal teams• Collaborated with the client and third-party agencies involved in campaign deliverables• Supervised an offshore team in daily tasks to ensure an average of 30 error-free deployments per week• Practiced a basic knowledge in Freemarker and Perl scripting

Austin, Texas, Us

• Investigated and wrote articles for company blog and newsletter• Developed graphics for social media posts, brochures, and other marketing material with InDesign• Promoted real estate properties through WordPress, Facebook, Twitter, Instagram, and Houzz

Plano, Texas, Us

• Strategically created and planned social media calendar via Facebook, Twitter, and Google+• Analyzed email campaign data and provide reports of analysis• Researched marketing efforts of competitors

• Established and maintained social media presence via Facebook, Twitter, Tumblr, and YouTube• Selected and edited company motion and still footage for project marketing• Interpreted social media analytics to promote web traffic

• Researched competitor sports networks and their marketing efforts• Generated promotional content to identify with potential distributors’ business goals• Consolidated research across all departments into sales presentations

Dallas, Texas, Us

• Assembled media kits and other various department projects• Monitored advertisers in competitor publications weekly• Managed client account details with GoldMine CRM

Indianapolis, Indiana, Us

• Managed register and financial records• Promoted and sold products to customers

Bachelor Of Business Administration (Bba), Major: Marketing. Minor: Spanish.

Spanish Language And Literature

Education record