Anna Gualazzini Email & Phone Number

Toronto, Ontario, Ca

• Managed key agency partnerships, with a focus on GroupM and Publicis, driving programmatic strategy and fostering long-term relationships.• Optimised campaign performance through data-driven insights, troubleshooting deals, and making strategic adjustments based on performance reports to maximise ROAS and ensuring alignment with client objectives.• Collaborated cross-functionally to deliver tailored solutions, leveraging Index Exchange’s platform to meet agency needs.• Provided ongoing support and strategic recommendations to enhance client satisfaction and business growth.

Paris, Fr

• Consistently drove revenue growth within my portfolio by optimising publisher accounts and collaborating with cross-functional teams, including data analytics and technical solutions, to maximise performance.• Secured new partnerships by presenting tailored tech solutions to publishers, successfully integrating Criteo's products to fill gaps in their portfolios and enhance their overall offering.• Successfully managed publisher relationships across the UK and Nordics, ensuring strategic alignment and long-term partnerships through ongoing communication and support.• Delivered in-depth KPI analysis, generating insightful reports for both internal teams and publishers, ensuring data-driven decision-making to support account growth and optimise strategies.

Goring-By-Sea, England, Gb

• Developed and maintained strong partnerships with third-party paid search agencies, collaborating on innovative strategies to optimize campaigns and consistently achieve business targets.• Led brand awareness initiatives through PPC and Social Media campaigns, with a focus on promoting sustainability, driving engagement, and enhancing our company’s value proposition.• Strategically managed ROAS targets and campaign budgets, ensuring effective allocation of spend to maximise return on investment and meet performance goals.• Spearheaded and optimized paid app install campaigns for our sister company’s “Ziffit” app, targeting the US market and contributing to significant user acquisition growth.• Collaborated cross-functionally with departments including operations and finance to resolve challenges and improve the overall customer experience across all brand touch-points.• Presented performance insights and strategic recommendations to key stakeholders, highlighting optimisations that enhanced spend efficiency and overall campaign effectiveness.

London, England, Gb

• Optimised the Disney+ Italian affiliate program, driving a 156% increase in revenue by enhancing mid-tier publisher performance—achieving the highest growth across all EMEA markets during peak periods.• Collaborated with global teams (AMER, EMEA, APAC) to enhance global affiliate programs, leading to a 27% boost in overall performance and efficiency.• Recruited and onboarded over a dozen new publishers, contributing to 13% incremental revenue growth within the affiliate program.• Mastered prioritisation and time management, delivering strategic campaigns and BAU activities across multiple clients, ensuring timely execution and consistent performance.• Proactively proposed and implemented innovative solutions during QBR presentations, introducing new opportunities that aligned with client goals and expanded program potential.• Led financial processes, from commercial negotiations to budgeting, forecasting, and reconciliation, ensuring smooth operations and profitable outcomes.• Designed and executed media plans in line with client briefs, optimising campaigns based on budget, KPIs, and strategic recommendations.• Built strategic partnerships through digital marketing networking events, expanding business opportunities and increasing market reach.• Conducted in-depth program audits to improve tracking, streamline publisher communication, enhance efficiency, and promote high-impact products.• Negotiated diverse commercial models, optimising client costs, improving ROI, and enhancing overall program efficiency.• Notable clients include: Disney+ Global (subscription-based streaming), Leisure Pass Group Global (tourist attraction passes), and Yorkshire Building Society (mortgages and savings).

Paris, Fr

Paris, Fr

• Conducted affiliate marketing campaigns that generated an average increase of 20% in sales.• Managed lead generation campaigns to enlarge the clients’ CRM database.• Improved sales performance by collaborating strategically with PPC, Paid Search, Display, Programmatic and SEO teams.• Analysed weekly and monthly campaign data to compile reports and present findings to the client.• Supervised all financial processes including commercial negotiations, budgeting, forecasting and reconciliation.• Built and maintained strategic relationships with affiliate sites and media owners in UK and Europe to deliver effective marketing solutions.• Actively involved in creating pitch material and taking part in discussions for new business.• Clients I have been working on: Penhaligon‘s (luxury fragrances), P&O Ferries (one of the biggest ferries company in the UK) and BookBeat (audiobook).

Shanghai, Cn

• Managed and organized western social media content by writing weekly topics.• Learned and understood WeChat marketing and other Chinese social media.• Facilitating brainstorming sessions to generate themes and ideas for new events.• Executed diverse Chinese food and beverage industry research.• Tracked and analysed competitor activity with monthly report.• Developed teamwork skills; since working in a start-up the team cooperation is the key to success.

Oo

• Affiliate Marketing: Completed accurate marketing researches by using Similar Web PRO to find valuable content partners. The task was accomplished by finding and integrating 5 new partners within 3 months.• Responsible for the Italian market: built and improved good relationships with our Italian partners by coping with their requests.• Content marketing: managed the Italian content by translating different travel blog articles in Italian improving our SEO.• Customer Service: dealing with c.100 emails per day solving our clients’ needs and requests.• Orders support: delivering attraction tickets to our clients.• Multitasking: “Getting the job done” mindset and be collaborative was key in order to work on multiple tasks.

• Organised and supervised 4 hostesses for the entire X FACTOR LIVE program in Italy. • Managed and controlled the distribution of all the tickets of the Live Event.

• Assisted clients with tickets, seat and needs. • Ensured safety during the events.

Master Of Science (Msc), Marketing/Marketing Management, General

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Bachelor Of Business Administration (Bba), Business Administration And Management, General