In life we have a purpose and mine has always been to be part of people's lives; to help them, to understand them, to listen to them and to be able to do my bit to make their lives easier. After training in psychology, I came across market research and consumer behaviour analysis and found a place in it. Being able to understand people through numbers and being able to help brands get closer to people allows me to fulfil my professional and personal purpose. I am a believer in asking questions and striving to find the answer. Curious, chameleon-like, a sponge when it comes to learning and with an insatiable desire to continue developing as a professional. The sea is my source of inspiration, a familiar territory, although there is still a long way to go, just like people, as Heraclitus of Ephesus said "the only constant is change".