I work with organizations to deliver a custom-built marketing and branding strategy for their domestic and/or international growth. AREAS OF FOCUS: Brand MarketingWebsite Design Content StrategyCreative Direction PartnershipsDirect MailTV INDUSTRIES OF FOCUS: Legal Marketing, Health and Beauty, Apparel, Fashion, Sports, Sustainability

• MNFLS Group seeks to invest in performance and technology companies that make a significant impact in the areas of sports, health & wellness, and the future of our planet• Source, evaluate and negotiate endorsements/investments within e-sports, traditional sports, health & wellness and other consumer sectors

RecycleBalls is a nonprofit organization with a vision to recycle and reuse all tennis balls in America.

• Responsible for developing company’s retail & digital marketing strategy to elevate the brand and drive revenues• Developed omnichannel marketing plans, strategies and resources necessary to achieve organizational goals• Worked with product team to understand product stories and build out messaging/asset deliverables that fuel the consumer journey for each core target segments• Managed marketing budget and allocation including Paid Media budget with top tier publications, Paid Social, and Paid Search• Oversaw the relationship, strategic direction, and performance of digital, PR and creative content agencies • Provided input and support to the Company’s leadership in the development of joint ventures, affiliations and partnership arrangements• Built, managed and coached a team composed of content, social and digital engagement marketers

• Managed and developed global, omnichannel marketing campaigns and strategies for new product launches across all tennis product categories• Defined go-to-market strategy for all key product launch initiatives • Partnered with global E-comm team in executing and reporting on digital marketing strategies across Paid Media, Paid Social Media, Paid Search and Organic Social Media• Briefed and managed internal/external creative teams on Social, Display and other marketing content, giving feedback and direction to make the most effective creative, based on persona, messaging intent and KPI• Developed global online campaigns & stories leveraging iconic tennis legends such Federer and Serena • Generated campaign reporting / updates to support go forward plans• Acted as the main global liaison for APAC, LATAM & EMEA teams to ensure consistent and seamless localization of marketing plans across countries, key retailers and distributors• Identified, developed and led Wilson brand collaborations including partnerships with iconic brands such as: SUPREME, Forever 21, BAPE, Hasbro• Led the creation of mktg toolbox / calendar / process to bring campaigns and activation events to life at consumer level internationally • Collaborated cross-functionally to align marketing plans to biz. strategies • Oversaw budgets/tracking to ensure maximum ROI on AP&E investments

•Managed and develops the global marcom toolbox / calendar / plans that align to key product / messaging and brand stories at both trade & consumer level •Drove Tennis 360 marketing implementation•Acted as the main marketing liaison for global markets and regions•Worked with Product teams to align key product stories to brand messaging and Marcom framework plans•Oversaw budgets/tracking to ensure maximum return on AP&E investments•Worked with internal creative team and any external agencies to build out the designated creative assets•Generated timely reporting / updates for internal and external needs•Provided ongoing feedback to internal teams to support go forward plans

• Responsible for developing and executing marketing strategies and tactics that driveWilson’s Racquet Sports Softgoods business.• Leads marketing programs from inception through implementationand ensures consistency and effectiveness through cross-functional leadership• Executes initiatives associated with both consumers and trade accounts including: marketing plan development, media acquisition, collateral development, retail training, public relations, social mediaplanning, merchandising and consumer promotions• Contributes to achieving and sustaining the Wilson strategic business plan, global competitive advantage, and profitable market growth strategy

• Responsible for developing and executing global seasonal marketing programs for the brand• Managed the fulfillment of seasonal marketing sell-in and sell-through toolkits by global markets• Tracked global marketing budget activity to achieve corporate target levels• Reviewed global creative assets to ensure global consistency in brand messaging and image• Acted as the main marketing liaison between global markets and the corporate global office • Responsible for developing and maintaining productive business relationships in a global, cross-cultural business environment• Guided and oversaw marketing activities of Global Licensee Partners

Developed a company-wide category market share forecasting model using historical quantitative and industry specific qualitative data

•Planned and implemented national media action plans to support and positively position the company.•Organized media events while ensuring media attendance and post-event follow-ups - avg. 90% coverage rate.•Developed co-promotional programs with partners - Diageo, Moët, Gallo, Redwood Creek, Bahamas Tourist Office.•Pitched stories and new products to national media resulting in multiple product placements - Vogue, NY Times, Wall Street Journal, Outside Magazine.•Assisted in implementing philanthropic strategy.•Negotiated contracts for best rates and most appropriate media spaces while cutting rates by an average of 30%.

•Planned and executed new store grand opening marketing strategies achieving sales above goals.•Lead and conceptualized various receptions, media events and large scale festivals attracting local TV coverage – acted as spokesperson in front of camera.•Analyzed and communicated results of promotions to retail division. •Negotiated vendor contracts and accounted for advertising budget.•Collaborated in the artistic creation and branding of all events promotional materials.

Presented live on-air broadcastsConducted research on program content for current and future network shows.