Helping leading lawn, landscape, and outdoor living companies achieve stability, growth, and legacy through proven marketing systems. Over 275 websites, hundreds of clients, thousands of leads, strong industry reputation. HALSTEAD is a StoryBrand certified agency.

Help companies meet their objectives by improving their business processes through effective metrics analysis and change management. Define solutions that solve current and potential future issues. Use a collaborative approach to help define business requirements and key performance indicators to measure results. Manage full life cycle product implementations and transformations– from business process and application design through post-deployment. Drive stakeholder and team engagement by maintaining clear, organized communications within diverse, global teams. Accomplishments: • Project managed and supported redesign of a new intranet and company social tool to 30,000 users; completed under budget and on time with high client satisfaction. • Served as a key subject matter advisor in workforce consolidation and process redesign for several contact centers; helped to design and implement solutions that lead to cost savings and increased revenue. • Lead change management efforts for a HR transformation impacting over 100,000 individuals with changes in behavior and technology; ensured integration and alignment resulting in successful rollouts. • Spearheaded development of a standardized workshop series to engage stakeholders and manage expectations; resulted in a template process for future initiatives. • Managed the day-to-day operations of requirements gathering, data migration, and testing of a new CRM platform to over 6,000 users. • Successfully program managed organization transformation in technology and behavior impacting over 3,000 employees through high quality work deliverables and effective resource management.• Developed partnerships and established PMO processes for clients; improved client relationships with firm.

Managed operations and budget for inbound sales call center and personnel for 165 employees. Implemented sales strategies and lead diverse teams of various levels to achieve optimal performance. Oversaw expansive territory within the New York City metro area. Established, tracked, and analyzed metrics to identify areas of opportunity with senior leaders on long-term planning. Managed vendors performance and processes. Partnered with Human Resources to ensure regulatory compliance on company policies and procedures.Accomplishments:• Expertly identified and capitalized on opportunities to drive revenue growth; increased sales unit yield from 10% to 40%.• Implemented coaching guidelines for supervisors and managers to develop team members; improved call quality scores from 45% to 81%.• Instituted new policies and procedures, including scorecards, to streamline operations and ensure everyone’s productivity were aligned with overarching company goals; improved productivity by 15%.• Created and implemented successful programs to better incentivize sales force, including commission system for managers and representatives; improved talent management to incent highly talented employees.• Mitigated all problem areas and proactively worked with under-performing employees to turnaround weak performance; implemented development programs and corrective measures to improvement and motivate employees to exceed objectives.• Positively impacted the customer experience through a collaborative effort by strategically improving the IVR call flow.• Spearheaded several product launches; trained employees on new offers to drive positive sales results.

Managed inbound sales call center operations with 100+ employees. Implemented strategies and incentive programs to motivate employees to achieve optimal performance. Forecasted, tracked, and analyzed metrics. Assessed effectiveness of sales techniques and implemented training workshops for both frontline employees and leaders. Collaborated with Human Resources to recruit qualified and talented employees.Accomplishments:• Skillfully identified opportunities for enhancement of call center performance; improved overall sales results by 7% (from previous year's performance).• Drove team accountability by implementing a scorecard process on individual performance; trained and motivated sales supervisors and held regularly scheduled meetings and operational reviews.• Instituted development workshops and programs to identify and improve areas of opportunity, talent and overall employee morale.• Established corporate communication processes that aligned inter-departmental goals and company strategies.

Motivated and managed a network of sales representatives. Analyzed sales calls and assessed recent data to identify areas for improvement. Utilized variety of quality monitoring techniques, including recordings, live monitoring, productivity reporting, and informational databases. Organized meetings and prepared agendas for team-building and up training exercises. Coached employees; provided feedback and outlined expectations. Accomplishments:• Consistently exceeded aggressive company goals on regular basis; received Presidents Club Award for sales results.• Built profitable team of inbound sales experts; promoted to manager.• Continually impressed executive management with enhanced productivity and leadership skills; results were routinely rewarded with positive performance evaluations and new roles with greater responsibilities.

Consistently exceeded sales and service objectives selling video, internet, and phone products. Promoted bundled packages and pricing options to existing and new customers. Communicated with customers in English and Russian.Accomplishments:• Leveraged sales techniques to acquire new customers and upgrade products/services for existing accounts.• Generated over $12,000 in monthly sales revenue on a consistent basis.