Anna Harris Email & Phone Number

Wilmington, North Carolina, United States

Charlotte, Nc, Us

Focusing on campaign management and marketing automation strategy for the Take 5 Car Wash brand.

Wilmington, Nc, Us

• Managed marketing automation (email/SMS) strategy, execution, and reporting, achieving 50% increase in CTR and conversion rate, positively impacting audience engagement• Established campaign KPIs, identified data trends, and performed A/B testing of email campaigns to strategically optimize and deliver on campaign goals and objectives• Built relationships and collaborated with various stakeholders to analyze data segmentation, design content assets, and build a successful messaging strategy• Led effort to map optimal customer journey in a complex, regulated clinical trial industry resulting in identification of communication gaps and opportunities to increase engagement

Wilmington, North Carolina, Us

• Owned development and execution of integrated, multi-channel marketing campaigns to drive growth, contributing to a 7.5% increase in services performed year over year• Used customer insights to craft engaging messaging for all campaigns (email, web/digital, SEO/SEM, TV, outdoor, print, and events) in complex healthcare industry, attracting new and return customers--> Built customer loyalty through a strategically positioned email campaign that drove a 369% increase in online reviews, increasing Google rating from 3.8 to 4.7 stars• Managed various stakeholder relationships for all campaigns and events• Executed marketing initiatives on time and 20-30% below projected budget• Worked with leadership to gain buy-in on proposed marketing strategies

• Executed and managed inbound lead generation campaigns through keyword strategy, SEO/SEM, content development, and lead nurturing emails for 10 clients (B2C & B2B)--> Built nurture campaigns, marketing automations, and landing pages in various CRM/ESP tools that resulted in a ≈25% increase in inbound leads• Conducted competitive analysis and customer research to inform marketing strategy• Developed targeted and personalized buyer personas for multiple diverse brands• Managed 4-6 contractors (writers, editors, and graphic designers) for each project

Gainesville, Ga, Us

• Project manager for event marketing campaign deliverables and copy editor for emails, website, press releases and print collateral, creating a seamless brand experience• Drove event ticket sales by supporting and working with creative team to develop, design, and launch integrated marketing campaigns (email, digital, print, photo/video shoots)• Served as onsite conference coordinator (5 - 15K event attendees) for 3 yearly events--> Managed complex projects while adapting to logistical issues and changes as needed

Suwanee, Georgia, Us

• Developed and executed go-to-market tactics and branding campaigns for new business that drove demand and produced a 43% profit margin--> Responsible for finding and converting prospects• Built and maintained strong, collaborative relationships with clients and vendors• Directly handled all event logistics and managed a team of assistant event planners

• Maintained client/vendor relations• Provided clients with product information in order to earn sales• Assisted CEO with various tasks including press release writing, email newsletters, visual presentation design, and other administrative functions as assigned

• Assisted in product launches and developed sales enablement materials• Collaborated on product packaging design and developed product promotional pages

Master Of Business Administration - Mba, Marketing And Leadership

Bachelor Of Business Administration, Marketing

Associate Of Arts, Business Administration