I am a former industry practitioner of strategic marketing and communications, having worked with brands in the US and Australia in the specialty food and wine industry before moving into research. My academic and professional interests are at the boundary between marketing and management with a socio-cultural focus on how public opinion and markets are shaped by social evaluations and institutions.I am interested in pursuing research that uses an interpretive, interdisciplinary approach drawing from the sociology of markets, communication and consumption. Further, my interest areas are in institutional theory, cultural discourse, and consumer culture theory—linking to studies in strategy, services, and organizational & marketing communications. My dissertation work explored the institutional dynamics and social-emotions in the US medical market for assisted reproductive technology (ART), specifically the category of third-party reproduction (donor conception). Dissertation committee: - Professor Eileen Fischer, Professor of Marketing; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise, Schulich School of Business, York University, Canada. - Dr. Erica Coslor, Senior Lecturer in Management, Faculty of Business & Economics, University of MelbourneMy professional experience has been in consulting and in-house positions mainly focused on strategic marketing and brand communications (reputation) for organizations in the specialty food & beverage sector (cheese, wine, tea, hospitality, etc.). I have been fortunate to have worked closely with some amazing entrepreneurs in efforts to amplify their brand and organizational missions (organic, sustainable, Fair Trade). Professional specialties: * Strategic Brand, Marketing and Communications Management, Public Relations, Stakeholder Engagement* Digital Marketing and Communications Strategy* CPG/FMCG, events, hospitality, wine business, organic and Fair Trade segments