Anna Heiman Email & Phone Number

Cupertino, California, US

• Led overall regional marketing for AMR (North America and LatAm), driving growth and branding initiatives from planning to execution (~10 major initiatives annually)
• Launch and project-manage content bonus programs that allowed seamless delivery of 1P (Apple TV+, Music, Arcade, etc) and 3P (App Store game devs) content for millions of gift card redeemers globally, constantly.
• Currently serving as Marketing DRI for defining the future of the gift card customer experience
• Establish and maintain highly effective cross-functional relationships across LOBs and within the Services organization, ensuring smooth collaboration and seamless communication
• Support all Store Credit global initiatives; provide guidance and mentorship to multiple team members

Redmond, Washington, US

• Retail in-store innovation lead - vision, strategy and execution for top national chains like Target, Best Buy, GameStop, Walmart
• Responsible for managing and executing retail digital programs that align with the strategic business objectives of Nintendo
• Responsible for leading the national merchandising strategy and execution for top retailers
• Launched Nintendo's first dedicated digital gaming section at Best Buy, Target and Walmart stores nationwide
• Ideate and execute on all full game digital downloads and DLC marketing campaigns - both in-store and online for key retailers (Amazon, GameStop, Best Buy, Walmart and Target)
• Contribute to yearly triple-digit growth of Nintendo's overall Digital at Retail business

Redmond, Washington, US

Redmond, Washington, US

London, England, GB

• Support Talent Acquisition Team with focus on attracting candidates to a great brand
• Co-manages and ensures optimization of all relevant social media channels, including Glassdoor, LinkedIn and Facebook US-wide
• Collaborate in developing actionable plans to attracting top talent via experiential marketing support and digital marketing efforts
• Data analysis of all current recruiter population of SThree offices around the US, studying trends and designing reports that provide guidance and direction to achieve growth directivesABOUT STHREE:SThree helps.

• Managed high profile clients and key influencers among social media for the action sports and tastemaker channel
• Developed and implemented successful marketing plans as a liaison between sales support, channel marketing, product development and creative teams
• Responsible for managing the marketing and promotional materials, ensuring accurate communication of all initiatives for press releases as PR agency’s point of contact for all things SOL REPUBLIC
• Worked with brand strategy team on guerilla marketing initiatives for two new product launches; PUNK (Bluetooth speakers) launched in Sept 2014 and was the top selling SOL product over the holiday season
• Maintained optimal working relationships with four management agencies increasing social media engagement and promotions from our athletes by more than 100% within the first 30 days

• Responsible for public relations, internal communications, corporate social responsibility, and hiring of multiple media agencies with an overall marketing budget of ~1M USD
• Developed messaging, product roadmap, and vision of all marketing programs, managing their implementation through hired PR agencies
• Developed key criteria for agency selection and evaluation and oversaw all execution of multi-channel communication strategies
• Hired and managed external PR and branding agency, launching a new, comprehensive marketing program including editorial, TV, radio, billboard, and print advertising
• Managed all marketing consumer research (naming, customer satisfaction, brand health tracker, user testing)
• Oversaw qualitative and quantitative research including nationwide surveys of more than 20,000 participants, on the ground research, and random sampling

London, England, GB

• Managed entire annual marketing budget of $330K USD
• Managed local execution of Shell worldwide brand strategy through local partnerships and activations
• Successfully adjusted applicable global marketing initiatives into local initiatives reflecting local trends
• Developed and conducted customer value proposition training to ~20 people in the sales and operations teams resulting in a more focused and empowered sales team

London, England, GB

• Managed 5 person, internal sales support team and managed ~15 marketing suppliers and contractors optimizing processes and creating a more structured approach to lead generation
• Decreased customer creation lead times from ~145 days to ~80 days through a sales team CRM program; developed and implemented training program for 8 sales team members
• Localized an internal Shell program, streamlining processes, allowing account managers to revert back to their original responsibilities

London, England, GB

• Maintained one of the lowest account receivable outstanding rates among 7 person sales team
• Managed sales of half the country’s area in Visayas and Mindanao and successfully opened the first Autogas account in Davao City, a key area within the region

• Defined criteria and developed and executed recruiting plans, achieving 100% retention rate within the first six months
• Reviewed applicants and conducted pre-screening interviews

• Responsibilities: oversee general store operations, audit, personnel management, events

London, GB

• Responsibilities: experiential marketing, merchandising, budget management

Digital Marketing

Bachelor Of Science (B.S.), Management Accounting