Anna Norén Email & Phone Number

Stockholm County, Sweden

Stockhom

UNQUO is the first product built on the SEB Embedded Banking-as-a-Service platform, developed out of the SEBx Innovation Studio. UNQUO challenges the status quo in banking for the self-employed, the solopreneurs, by creating services tailored to their specific needs. I am leading the UNQUO initiative, an exploratory product and a fantastic team of 19 people and 3 consultants. As Head of UNQUO I have I am working within in a lot of different areas. My main focus is developing our team, continue building our team culture and pave the way for my colleagues. I try to lead by example and I strongly believe that great products are build by people who see a purpose in their everyday work and have fun at work. We develop the UNQUO product in the intersect of data, customer feedback and innovation. In my role I am responsible for our P&L, partnerships and KPI:s.

In my role as a CMO I led a team of 5 marketing specialists. My main responsibilities included marketing budget, KPI's, marketing strategy and analytics. To succeed in this role it was key combine data analysis, product development and communication. My main focus was to build a high performing marketing team where each team members strengths and knowledge got used in the best way possible. In my joint role I was also co-heading a great team of 19 employees and 3 consultants. During my time as a co-head I was responsible for P&L, vendor, risk, recruitment and long term strategy.

Stockholm, Stockholm County, Sweden

I led a dynamic agile cross functional team of 12 people where both new product featuers took shape as well as product governance and improvement. I was responsible for UNQUO's long term product development as well as agile team execution. During my time as CPO we did a team expansion where both QA and backend developers was included in the agile team and my main focus was team building, long term strategy and improve the tech and processes for more efficiency in the development.As co-head of UNQUO I was responsible for vendor management, risk assessments, recruiting and P&L. Co-heading a team of 25 employees and 4 consultants. During my time as a co-head I was part of building a new culture for UNQUO, setting the vision and mission as well as pushing boundaries in ways to collaborate and choices of tooling.

Stockholm, Stockholm County, Sweden

As a product owner of UNQUO I was responsible for yearly product development roadmap, quarterly planning for the agile cross functional product team, target setting and follow up as well as supporting team deliveries. For our agile team I was both the product owner and scrum master.I also had extended accountability as Deputy Head of UNQUO and I was involoved in risk management, legal, vendor and business strategy for the UNQUO venture.

Stockholm, Stockholm County, Sweden

I was resposible for for SEBx 2 websites and business owner for relevant tools, including tracking and email tools. I was leading an agile team of 3 people and my assignments included roadmap creation, web and marketing automation strategy, stakeholder management, target setting and follow up. In this role one of the main objectives was to explore new technical solutions and implement relevant solution into my product areas.

Stockholm, Sweden

At SEB I worked with web and app analytics to enhance customer experience in the digital channels. Implementation of new data capture, data quality assurance and data analysis within Adobe Analytics and Tableau are parts of my everyday work.I got extended accountability as a team lead for a team of 8 people, including digital analysts, data scientist and a technical analyst. I my extended accountability I became scrum master for the team with management of everyday task and responsibility of backlog. To succeed in this role stakeholder management, communication skills as well as and educational mindset was key.

Stockholm, Sweden

At the start-up Uptrail I worked both strategically and operational within marketing, growth and business development leading a team of two people. It was a broad role where prioritisation and working smart was the key to success. I was part of developing two new product and was responsible for go to market plan and execution, increase the ROI of marketing budget as well as procured and implemented a new CRM and Marketing Automation system.

Stockholm, Sweden

Responsible for customer analytics, marketing automation and project lead for sales driven marketing campaigns. Worked closley with sales representatives and regional managers in the Nordics. Had a leading role in implementing a data driven marketing approach on a global level together with the Global Communication and Marketing Director.

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

Working in a start up i got a wide role with responsibility for email marketing, conversion (including A/B-testing), social media and project management within marketing projects and events. Flexibility, able to deliver during a high workload and an analytic mindset is three of my personal qualities I used frequently in this position.

Stockholm, Sweden

Byus

Working as a web designer and front end developer. As a web designer i work with Adobe photoshop and adobe illustrator.As a front end developer I use Drupal CMS and HTML/CSS.

Digital Analys Och Mätning

Kurs på 24 lektionstimmar löpande under 3 veckor. Kursen fokuserar på att både övergripande och i detalj lära dig mäta och analysera dina.

Conversion Manager

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