Anna Gauthier, Apr Email & Phone Number

Strategic communications advisor to leaders and organizations navigating change. In addition to consulting engagements, my workshops and coaching emphasize the value of focusing on strengths and optimism skill building as a business differentiator and competitive advantage. • Led corporate retreat sessions to help leaders better understand strategic direction of client company, prioritize supporting initiatives, and build key messages and stories (a communications playbook) for managers and employees. • Pioneered teambuilding workshops leveraging the principles and practices of positive psychology to bolster optimism and resilience at work and at home.• Crafted marketing materials for emerging national motivational speakers and counseled them on topics and content for speaking engagements.

Horsham, Pa, Us

Drove strategic change initiatives through communications leadership. Led channel management including the revitalization of financial professional website, employee intranet and Penn Mutual public site.• Transformed employee intranet from contributor-focused to audience-centric platform, established content management process clarity and governance, cultivated community of contributors and strengthened their writing and editing skills, and revitalized the site to align with brand refresh. Intranet and company communications cited as primary source of sustained high engagement in survey results. Intranet received top national honor in employee communications category by the Financial Communications Society. • Led internal and external communications throughout the COVID pandemic with an emphasis on being concise, candid, relevant and timely. Company communications attributed with contributing to sustained high levels of engagement, productivity, profitability and retention.• Orchestrated the implementation of the VIA Strengths and DiSC Inventory assessments, which served as the basis for individual development and training plans.

New York, Ny, Us

Led executive and internal communications to support the President of the company’s retail financial services business initially and then during restructuring that combined institutional and retail businesses and led to senior leadership changes, including a new CEO. Served as a member of the new business’s senior management committee. • Oversaw the development of the new CEO’s vision, which led to the unified execution of refreshed business unit mission and strategy. • Crafted and executed comprehensive communications plan to promote new CEO’s vision and foster alignment among leaders, business partners, and employees at all levels through Town Halls, leadership team meetings and digital communications channels. Formal surveys and informal feedback reported successful understanding of and commitment to strategy.

Radnor, Pa, Us

Led change management initiatives and internal, external, and executive communications at a corporate and business unit level.• Increased industry visibility and brand recognition through thought leadership and proactive media relations programs during years without business-specific paid advertising. • Spearheaded employee engagement survey communications, delivery and feedback and implemented programs and communications attributed with improvements in all targeted areas including double-digit increases in effectiveness of leadership communications, visibility, accessibility.• Achieved highest intranet metrics in the company by proactively refreshing compelling content, appealing visuals, practical job resources and engaging interactive surveys. First to use GoPro to simulate audience perspective.• Pioneered innovative communications methods which generated the highest event satisfaction scores in the company for signature experiences including Town Halls, Leadership Team Offsites, National Sales Conferences, Recognition/Incentive Trips, New Hire Orientation, Strategic Planning Sessions, and Optimism Workshops • Spearheaded change management initiatives including multi-year technology migrations, customer service transformation in a matrixed environment, brand repositioning, senior leadership transitions, and enterprise-wide reductions in force.

Glen Allen, Virginia, Us

Directed external communications for the retirement business and collaborated with business line and corporate stakeholders to provide integrated support for Marketing, Community Relations, Investor Relations, and Government Relations programs. • Amplified all proactive and reactive media activities leading to the successful launch of innovative product offering to a new market. • Partnered with the Retirement Institute Director to plan and execute company’s first Retirement Income Symposium, providing a forum for strategic partners and industry leaders to discuss retirement income-related issues and explore solutions. Convened in Washington, DC, the successful event set the standard for subsequent thought leadership experiences.

Mclean, Va, Us

Oversaw corporate communications team responsible for the company's intranet, the primary employee communications channel.• Led the research-based process of overhauling the intranet while directing the creation and publication of daily intranet content and corporate internal newsletters, which led to a more informed and better connected workforce. • Recruited internally to provide strategic communications counsel to the Global Finance leadership team during transition to new CFO to ensure internal communications and recognition programs enriched the employee experience and fueled the team’s ability to achieve strategic objectives.

Bachelor Of Science, Mass Communications

Executive Education