Anna Gauthier, Apr

Anna Gauthier, Apr Email and Phone Number

Strategic Communications Advisor – Internal and External Communications Consulting | Employee Engagement | Integrated Marketing | Omnichannel Management | Business Transformation | Leadership Development @ Optimism at Work LLC
Anna Gauthier, Apr's Location
Richmond, Virginia, United States, United States
Anna Gauthier, Apr's Contact Details

Anna Gauthier, Apr work email

Anna Gauthier, Apr personal email

n/a
About Anna Gauthier, Apr

I cultivate optimism and resilience in people and organizations that fuels extraordinary results. I accomplish this by shaping communication strategies, being mindful of stakeholder needs, guiding organizations through periods of turmoil and ambiguity, and sparking growth in people and teams to help them thrive. I’m known for being a trusted, collaborative leader, who builds relationships by using sound judgement and perceptive guidance. If I can help you develop and execute a communication strategy that elevates your organization’s brand, deepens relationships and strengthens results, let’s connect and explore what’s possible together.Career highlights:• Transformed company intranet from a contributor-focused platform into an audience-centric site, posting more relevant and timely information that appealed to a broad-base of employees. • Partnered with leaders throughout the company on a cross-functional “Future of Work” initiative that established guidelines for key areas including technology, professional development, and culture in a post-pandemic, remote/hybrid workplace. This effort elevated and promoted the employee experience, which paved the way for the Great Place to Work Certification™. • Crafted and executed a comprehensive communications plan which established a new CEO platform and fostered alignment among leaders, business partners, and employees.• Developed and led strategic communications training and provided leadership development coaching, which elevated optimism skill building as a competitive advantage.• Increased industry visibility and brand recognition during periods of no business-specific paid advertising, securing bylined articles in key trade publications and featured speaker spots at influential industry conferences. • Pioneered use of digital assets and social media channels, leveraging infographics, video clips, and satellite media tours with robust results from Facebook live events, YouTube series, LinkedIn group chats, and Twitter campaigns.• Spearheaded employee engagement survey communications and implemented programs and communications attributed to targeted improvements, resulting in notable, double-digit increases in leadership communications, visibility, and accessibility. Specialties:Strategic Communications | Media Relations | Content Management | Crisis Communications | Internal and External Communications | Channel Management | Business Transformation | Change Management | Employee Engagement | Leadership Development Coaching | Consulting

Anna Gauthier, Apr's Current Company Details
Optimism at Work LLC

Optimism At Work Llc

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Strategic Communications Advisor – Internal and External Communications Consulting | Employee Engagement | Integrated Marketing | Omnichannel Management | Business Transformation | Leadership Development
Anna Gauthier, Apr Work Experience Details
  • Optimism At Work Llc
    Founder And Principal
    Optimism At Work Llc 2016 - Present
    Strategic communications advisor to leaders and organizations navigating change. In addition to consulting engagements, my workshops and coaching emphasize the value of focusing on strengths and optimism skill building as a business differentiator and competitive advantage. • Led corporate retreat sessions to help leaders better understand strategic direction of client company, prioritize supporting initiatives, and build key messages and stories (a communications playbook) for managers and employees. • Pioneered teambuilding workshops leveraging the principles and practices of positive psychology to bolster optimism and resilience at work and at home.• Crafted marketing materials for emerging national motivational speakers and counseled them on topics and content for speaking engagements.
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  • Penn Mutual
    Director Of Corporate Communications
    Penn Mutual 2020 - 2023
    Horsham, Pa, Us
    Drove strategic change initiatives through communications leadership. Led channel management including the revitalization of financial professional website, employee intranet and Penn Mutual public site.• Transformed employee intranet from contributor-focused to audience-centric platform, established content management process clarity and governance, cultivated community of contributors and strengthened their writing and editing skills, and revitalized the site to align with brand refresh. Intranet and company communications cited as primary source of sustained high engagement in survey results. Intranet received top national honor in employee communications category by the Financial Communications Society. • Led internal and external communications throughout the COVID pandemic with an emphasis on being concise, candid, relevant and timely. Company communications attributed with contributing to sustained high levels of engagement, productivity, profitability and retention.• Orchestrated the implementation of the VIA Strengths and DiSC Inventory assessments, which served as the basis for individual development and training plans.
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  • Tiaa
    Managing Director, Communications
    Tiaa 2018 - 2019
    New York, Ny, Us
    Led executive and internal communications to support the President of the company’s retail financial services business initially and then during restructuring that combined institutional and retail businesses and led to senior leadership changes, including a new CEO. Served as a member of the new business’s senior management committee. • Oversaw the development of the new CEO’s vision, which led to the unified execution of refreshed business unit mission and strategy. • Crafted and executed comprehensive communications plan to promote new CEO’s vision and foster alignment among leaders, business partners, and employees at all levels through Town Halls, leadership team meetings and digital communications channels. Formal surveys and informal feedback reported successful understanding of and commitment to strategy.
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  • Lincoln Financial Group
    Chief Optimism Officer And Senior Vice President, Strategic Communications
    Lincoln Financial Group 2006 - 2015
    Radnor, Pa, Us
    Led change management initiatives and internal, external, and executive communications at a corporate and business unit level.• Increased industry visibility and brand recognition through thought leadership and proactive media relations programs during years without business-specific paid advertising. • Spearheaded employee engagement survey communications, delivery and feedback and implemented programs and communications attributed with improvements in all targeted areas including double-digit increases in effectiveness of leadership communications, visibility, accessibility.• Achieved highest intranet metrics in the company by proactively refreshing compelling content, appealing visuals, practical job resources and engaging interactive surveys. First to use GoPro to simulate audience perspective.• Pioneered innovative communications methods which generated the highest event satisfaction scores in the company for signature experiences including Town Halls, Leadership Team Offsites, National Sales Conferences, Recognition/Incentive Trips, New Hire Orientation, Strategic Planning Sessions, and Optimism Workshops • Spearheaded change management initiatives including multi-year technology migrations, customer service transformation in a matrixed environment, brand repositioning, senior leadership transitions, and enterprise-wide reductions in force.
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  • Genworth Financial
    Public Relations Director
    Genworth Financial 2004 - 2006
    Glen Allen, Virginia, Us
    Directed external communications for the retirement business and collaborated with business line and corporate stakeholders to provide integrated support for Marketing, Community Relations, Investor Relations, and Government Relations programs. • Amplified all proactive and reactive media activities leading to the successful launch of innovative product offering to a new market. • Partnered with the Retirement Institute Director to plan and execute company’s first Retirement Income Symposium, providing a forum for strategic partners and industry leaders to discuss retirement income-related issues and explore solutions. Convened in Washington, DC, the successful event set the standard for subsequent thought leadership experiences.
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  • Capital One Financial
    Communications Manager
    Capital One Financial 2002 - 2004
    Mclean, Va, Us
    Oversaw corporate communications team responsible for the company's intranet, the primary employee communications channel.• Led the research-based process of overhauling the intranet while directing the creation and publication of daily intranet content and corporate internal newsletters, which led to a more informed and better connected workforce. • Recruited internally to provide strategic communications counsel to the Global Finance leadership team during transition to new CFO to ensure internal communications and recognition programs enriched the employee experience and fueled the team’s ability to achieve strategic objectives.
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Anna Gauthier, Apr Skills

Strategic Communications Corporate Communications Internal Communications Leadership Management Media Relations Strategy Public Relations Marketing Communications Speech Writing Leadership Development Strategic Planning Employee Engagement Financial Services Marketing Event Management Crisis Communications Social Media Communications Planning Marketing Strategy Communication Training Event Planning Organizational Development Integrated Marketing Copywriting Consulting Newsletters Brand Development Message Development Press Releases Editing Content Strategy Reputation Management Content Management Corporate Branding Internal And External Communications Thought Leadership Brand Management Strategic Thinking Web Content New Media Positive Psychology Employee Recognition Strategic Human Resources Leadership Training Program Management

Anna Gauthier, Apr Education Details

  • Virginia Commonwealth University
    Virginia Commonwealth University
    Mass Communications
  • The Wharton School
    The Wharton School
    Executive Education

Frequently Asked Questions about Anna Gauthier, Apr

What company does Anna Gauthier, Apr work for?

Anna Gauthier, Apr works for Optimism At Work Llc

What is Anna Gauthier, Apr's role at the current company?

Anna Gauthier, Apr's current role is Strategic Communications Advisor – Internal and External Communications Consulting | Employee Engagement | Integrated Marketing | Omnichannel Management | Business Transformation | Leadership Development.

What is Anna Gauthier, Apr's email address?

Anna Gauthier, Apr's email address is an****@****lfg.com

What schools did Anna Gauthier, Apr attend?

Anna Gauthier, Apr attended Virginia Commonwealth University, The Wharton School.

What skills is Anna Gauthier, Apr known for?

Anna Gauthier, Apr has skills like Strategic Communications, Corporate Communications, Internal Communications, Leadership, Management, Media Relations, Strategy, Public Relations, Marketing Communications, Speech Writing, Leadership Development, Strategic Planning.

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