Anna Hickey Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Online Education Services (OES) is an online education enabler with demonstrated success in providing tailored solutions for online learning. OES designs, promotes and delivers high-quality programs online on behalf of university partners such as Swinburne University of Technology, supporting their growth by reaching a new cohort of students who prefer the flexibility of online study. OES was co-founded by SEEK.In my role as Associate Director, Corporate Communications I head up the B2B marketing, PR, government relations and social media functions of the business.

Melbourne, Victoria, Australia

In my role as Corporate Communications Manager I head up the PR, government relations and social media function of the business.

Melbourne, Victoria, Australia

During my time at the Department of Jobs, Precincts and Regions I oversaw strategic communications for Regional Development Victoria in the Grampians and Loddon Mallee regions. This included:- Developing and implementing communication strategies for major infrastructure projects such as the Bendigo and Ballarat GovHubs and Ballarat Station Redevelopment. - Providing strategic communications advice to senior managers and staff on communications, stakeholder engagement and media issues.

I help organisations drive business growth through strategic marketing & communications. Clients include ACMI, Bar Studio, Beautiful Accommodation and Visa. Services include: marketing and communications strategy development, annual report writing and editing and PR.

Melbourne, Australia

Mindful in May (parent company is the Mind Life Project) is the world's largest online global mindfulness fundraising campaign that teaches thousands of people each year to meditate while raising funds to build clean water projects in the developing world. So far the campaign has taught 40k people how to meditate and raised $800k for Charity:Water.My role in the business was to develop and lead profitable product launch strategies for online mindfulness courses such as Mindful in May. This spanned areas such as project management, PR and digital acquisition. In addition, I also built expertise in Ontraport.

Melbourne, Australia

RMIT Online builds and manages RMIT University's online courses. During my time in this business, I launched their short course portfolio, partnering with the likes of Apple and Accenture. Highlights include:- Developing a strategic brand strategy that saw the first two courses sell out within one weekand generated thousands of warm leads for the business.- Building a full-funnel marketing strategy (acquisition through to retention).- Launched new website and use of Salesforce CRM for short course portfolio.- Acquisition forecasting and budget management.

Melbourne, Australia

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. As a senior marketing and communication specialist, I built B2B and B2C brand awareness in APAC. This primarily involved developing and executing strategic brand campaigns, partnerships and spearheading the launch and growth of digital channels.Highlights include: - Regional APAC lead for Etsy.com’s first globally integrated brand communications campaign in Australia.- Drove digitally led communications campaigns such at the Etsy Awards which is now a global initiative judged by Drew Barrymore. - Executed a grass roots brand awareness campaign in Southeast Asia (Singapore, Malaysia and Hong Kong).- Managed strategic partnerships including Etsy x Art Series Hotels - Stakeholder management including media, influencers and senior executives based in New York, London and Berlin. - Spoke as an Etsy thought leader at The Melbourne Writers’ Festival, General Assembly, Content Marketing Melbourne and Interactive Minds Digital Marketing Summit.

Melbourne, Australia

The Stroke Foundation is a national charity that partners with the community to prevent, treat and beat stroke.During my time at The National Stroke Foundation I built B2C brand awareness via strategic owned and earned media and influencer initiatives. A key outcome from my work was when Stroke became the 7th most recognisable health issue in Australia (2014 Colmar Brunton survey). This was a significant increase from 13th position in 2013.

Melbourne, Australia

Australia's Number One university and world leader in education, teaching and research excellence. I developed and executed B2B brand awareness initiatives for the University of Melbourne to make their graduate's employees of choice. The 2011 external stakeholder outreach strategy that I developed and executed resulted in the careers service being shortlisted for the first time for ‘Best Careers Service for Employers’ at the Australian Association of Graduate Employers award ceremony, placing 3rd.I was also awarded the Cornelius Regan Trust Award for outstanding staff members (out of 3K+ staff).

Bachelor Of Arts, Marketing, Media And Communications, Politics

Activities and Societies: Resident Advisor

Master, Communication