With a strong background in leading strategic initiatives for top brands across industries like finance, insurance, beverage, home improvement, and quick-service restaurants, I specialize in elevating the customer experience. By seeking to understand the true needs of the end audience, I help businesses develop experiences that resonate deeply and provide real value. My career is dedicated to achieving results through collaboration and creative problem-solving – with expertise in strategic leadership, digital marketing, UX design, and content development.As the Director of Strategy, Customer Experience & Insights at VML, I've led cross-functional teams to drive online sales and increase leads for diverse clients. Notably, my projects, such as creating AI-driven site search, digital marketing campaigns, and optimized chat interfaces have significantly fueled lead generation, supported sales enablement, and led to measurable business outcomes. For instance, my role in refining Sherwin-Williams' eCommerce roadmap led to more efficient and focused teams, enabling scalable digital growth.Additionally, my award-winning work with TD Ameritrade and Truist centered on optimizing customer interactions through data-driven content strategies and emerging channel enhancements. One of my key passions is fostering cross-functional collaboration and mentoring teams to unlock their potential. I'm known for leading with empathy and a forward-thinking approach, and I'm eager to continue building impactful partnerships and contributing to growth-driven, innovative environments. My dedication to mentoring and collaboration is not just a professional commitment, but a personal mission that I find deeply fulfilling. When I am not working, I enjoy motivating my little family team and helping my oldest, a blossoming artist.