Anna Hughes Email & Phone Number

Seattle, Washington, Us

Promethean, recognized as the #1 global brand in the K-12 market for large-format, interactive displays, serves teachers and students in 1.7 million classrooms in 120 countries worldwide.By the numbers, as an Individual Contributor + Team Lead (2023 - H1 2024):* Over 200 hours of in-depth interviews with teachers, administrators, and IT Pros* Over 3,000 survey responses providing quantitative evidence to support product decision-making* 650+ usability tests, shaping product concepts and roadmap developmentKey accomplishments:Innovation Catalyst: liaise between Product Management and Research and Development teams to identify and pursue new areas of innovation, pinpointing real-world applications of Artificial Intelligence for teachers and students.Research Scalability: Built tools, training, and rubrics to efficiently evaluate new research requests, engage with stakeholders at the right levels, and amplify product research skills across teams.Strategic Execution - Spearheaded high-impact user research projects influencing multiple product teams and directly impacting millions in product revenue.

Seattle, Washington, Us

In this role, I amplified the voice of our customers within the organization. Here's how I drove change:Strategic Advocacy: Successfully championed the need for a Voice of Customer program with the Executive Leadership Team, transforming an idea into a strategic initiative.Product Evolution: Delivered direct customer feedback that refined and reshaped roadmaps across multiple product teams.Decision de-risking: Provided leadership vital insights to help de-risk and inform business decisions.Operational Efficiency: Spearheaded the evaluation and integration of research tools such as Qualtrics, UserTesting, and Sawtooth, advancing the pace and reach of our projects.

Seattle, Washington, Us

Led end-to-end go-to-market and sales readiness for all of North America's most successful product in its history - the ActivePanel 7. ActivPanels are now installed in 750K classrooms worldwide.Introduced a software beta-testing protocol, preventing costly re-work and poor user experience with Promethean's suite of classroom engagement apps.Hired and mentored new product marketing talent, creating an effective and positive team culture.

Seattle, Washington, Us

Indigo Slate is a full-service digital strategy and creative agency.Highlights:Strategic Client Relationship Management: Spearheaded the acquisition and direction of pivotal client accounts and expanded reach within existing accounts. Partnered with clients and internal teams to craft and implement dynamic, omni-channel go-to-market campaigns. Select clients: Microsoft Office, Surface, Windows, and Worldwide Retail teamMarketing Strategist: Key client liaison and internal leader for the comprehensive rebranding of Nintex — a dominant figure in the process automation sphere. This effort encompassed a holistic transformation of visual identity, brand architecture, product naming, voice and tone guidelines, and internal and external digital properties.Led Design Thinking workshops for key clients. Mentored interns and account management staff.

Redmond, Washington, Us

Bing Ads delivers advertising solutions that connect advertisers with searchers on Bing.com. I was brought into an incubation team within the Bing Ads organization to launch several key new products and services. Here's a summary of some of the initiatives I led and contributed to.Customer Insight Leadership: Pioneered Bing Ads’ voice of customer program, collaborating with cross-functional teams to generate actionable insights, directly influencing key engineering investments and product decisions.Customer Journey Expertise: Led customer journey mapping in the mid-market sector, pinpointing vital customer needs and uncovering product opportunities.Sales & Competitive Strategy: Established strong ties with sales leadership to dissect the competitive landscape, refining go-to-market strategies and bolstering the sales team's effectiveness in securing key accounts.Research & Product Development: Conducted exhaustive customer interviews, market research, and usability testing, shaping Bing Ads’ emerging mobile and local ad offerings.Collaborative Product Communication: Enhanced collaboration with engineering and program management, refining communication processes for more efficient product launch campaigns.Bing for Impact Initiative: Founded an ad grant program in alliance with Bing Engineering and Microsoft's Corporate Social Responsibility, driven by comprehensive research, expert interviews, and global non-profit insights.Sales Enablement & Revenue Protection: Orchestrated initiatives to counter competitive threats, safeguarding and augmenting revenue for Bing Ads’ mobile offerings.Public Engagement & Content Creation: Featured speaker at notable industry events such as SMX Advanced and RIO SEO Summit. Authored top-performing content for the Bing Ads blog and earned recognition in Hackathon events, including winning the "Hack for Good" category.

New York, Ny, Us

Storytelling Through Insights: Collaborated intensively with brands to dig deeply into their ethos, conducting focus groups, interviews, and market research. These explorations formed the backbone for brand discovery workshops, subsequently shaping digital content strategies, customer journey maps, and persona creations, leading to impactful and award-winning marketing campaigns and programs.Examples include:Digital Growth and Brand Expansion for Toasted Head Wines: Amplified their Facebook community presence, achieving exponential growth from a modest 1,000 members to a robust 75K community.In recognition for its outstanding work, the agency was appointed as the Agency of Record across all online and offline channels, resulting in 50% YOY growth in billings.Revitalizing Mariner Magazine for Holland America Line: guided a transformative redesign of the Mariner Magazine and its associated website, which doubled bookings and amplified ROI per issue. The redesigned magazine earned the 'Editorial Excellence' and 'Perfect Score' accolades from the Custom Content Council.Enhanced Dealer Communication for Honda/Acura Finance: Crafted a refined dealer communication strategy, achieving a tenfold increase in assignments and agency billings.Operational Efficiency for Regis Hair Salon's in-store magazine: Implemented a comprehensive overhaul of both briefing and production processes resulting in significant cost reductions and product timelines.

Seattle, Wa, Us

Expedia Media Solutions helps marketers reach travel audiences across the Expedia family of brands. Here are some highlights from my time there:Launched Travel Ads, a pay-per-click, proprietary advertising platform for Expedia.com suppliers. Outpaced revenue projections by over 50%, delivering $10M in first full production year.Managed a team of product managers for Expedia Media Solutions. Delivered innovative onsite ad products, which grew onsite display media business from ~$100M to >$250M. Orchestrated Expedia's first advertising offerings for Destination Marketing Organizations (DMO's). The program was based in extensive research into the DMO world, including state and local government funding initiatives and explorations of international destination marketing programs. These insights were core to successful collaborations across Design, Development, Sales, and Marketing divisions to launch Expedia's first destination-focused products.Recognized for outstanding collaboration and team focus with “Expedia Media Rock Star” award and as a Finalist in Expedia business plan competition.

Digital agency and technology services provider specializing in information architecture and user-centered design.* Built Ascentium's digital marketing practice. * Developed and implemented insights-led briefing practices. Landed key engagements across Microsoft, the Bill and Melinda Gates Foundation, Nordstrom Fashion Rewards, and MBT footwear among others.

Razorfish, now part of Publicis Groupe, was one of the world's largest interactive agencies.* Key clients - Coors Brewing Company, MSN and Expedia.com * Directed strategy for extensive SEM and large-scale display campaigns that consistently beat our clients' expectations* Managed 10 technical and account management staff members

Austin, Texas, Us

The Cobalt Group's exclusive mission is to help automobile dealers and manufacturers increase their retailing effectiveness and profits through the online channel.* Product Manager - concepted and built eCRM products adopted by major automotive manufacturers including VW, Audi, Chrysler, Mercedes, and GM* Group Product Manager - CRM product portfolio* Director of Marketing - managed an in-house agency consisting of 12 visual designers, copywriters, developers, event managers and PR

Marketing

Master Of Business Administration - Mba, Technology Management

Ba, Magna Cum Laude, Psychology And English