Anna Höglund Email & Phone Number

Stockholm

Stockholm, Sverige

Stockholm, Sverige

Moment är nordens största projektstyrnings verktyg, en komplett Saas- lösning för alla operativa steg i ett projektets livslängd. Med full kontroll över projekt och resurser minskas administration och lönsamheten växer.

Täby

Full P&L (16) Member of 7-person management team.Increased customer service by streamlining operations:-Reorganised sales department.-Recruited back-office sales representatives to free up time for Key Account Managers to prospect potential clients.-Contributed to all-time high sales (by KAM team).-Introduced “social selling” techniques and electronic signature.Improved customer experience by driving development of customer feedback mechanisms and expanding offerings, including formats requested (digitized, online, searchable, and via API). -Permanently changed collaboration with production to include many more tailored services.Transformed rivalrous, siloed culture with 4 KAMs into collaborative team spirit with 16 staff. Followed up on KPIs.-Introduced annual review (detailed mapping of key people at clients, decision makers, etc.) in CRM system.-Made staff accountable.Contributed to identifying 3 business opportunities as part of Innovation Management Group:-Transport collaborations, automation of production line, and asset management system.Future-proofed growth and quality by digitizing work processes, identifying and removing duplicate work.Achievements (select):-Grew sales team 100% organically (816), plus team in Finland, in increasingly competitive segment.-Secured 2 major partnerships in attractive segment for key customers with better targeted offers after clarifying market segmentation and refining collaboration with marketing department.-Increased revenue by challenging existing customer offerings and seizing opportunities like huge batch of Chromebooks – now permanent fixture on menu of recycled/reconditioned products. -Lost zero key clients when former sales manager started competing business with key sales staff previously contributing to 30% of Inrego’s revenue.-Secured spot as residual value partner for financial companies.

Täby

Recruited when company was expanding KAM team (3 to 4) because of background in building C-level relationships.Built customer base from zero to 70-80 contracted customers in public sector segment, including Swedish companies with 500+ employees, and added strategic partners to constantly grow business.-Booked and conducted customer meetings, made sales presentations, negotiated 50M SEK-100M SEK contracts, wrote tenders (for public procurement, framework agreements, and others), and followed up.-Presented/lectured about Inrego’s circular business model at numerous events for 100-300 participants.-Collaborated with production staff and bid-manager.Hand-picked within 1 year to structure prospecting process and ‘structural capital’: templates, contracts, PPTs, etc.Recruited, built, coached, and led, in parallel with KAM, team of 3 junior salespeople tasked with prospecting small to medium businesses (SMBs), which were emerging as new client base.-Onboarded 1st recruit 50% faster than goal (company record) by introducing culture with ‘joint client visits’ and exchange of sales/client experiences. -Developed scalable sales methodology from start.Grew revenue/customer base by collaborating closely with production, which agreed to help make customisations. Achievements (select):-Outperformed 1st annual budget 120%, despite starting from scratch.-Won #2nd place (of 4) in 1st year based on sales results.

Stockholm, Sverige

Overall responsibility, as 1 of 3-person team, for complex banking business for 500M SEK to 2B SEK companies. Prospected new customers and developed existing clients aiming to be sole bank supplier in 2-3 year sales cycles

Served 50M SEK-200M SEK companies covering all financial needs in industries such as architecture, software development, advertising, non-heavy production, and entrepreneurs in start-up phases.Achievements (select):-Outperformed yearly goals 50%-100% in extremely competitive industry by turning prospects into clients.

Stockholm, Sverige

Recruited on temporary basis to work with existing clients with poorer credit ratings. Trained 3 new employees and learned how to conduct difficult conversations with people in crisis.

Filosofie Masterexamen (Fil.Mag.), Internationell Ekonomi

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Education record

Education record

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