- Lead marketing efforts as part of special education management team to develop multi-year plans for the business, and communicate requirements of each associated project to global marketing resources- Work with product managers and other internal stakeholders to develop marketing roadmaps- Responsible for go-to-market strategy and messaging for all special education products, including e-mail and social media campaigns and digital marketing while maintaining consistent branding and messaging- Maintain social media presence for special education business to drive awareness and increase visibility while proactively seeking out opportunities for strategic partnerships and supporting the community- Collaborate with sales manager and team to support their objectives with appropriate and timely tools, promotions and materials- Create and maintain the content and messaging for the special education website, and work with developers and designers to ensure proper execution of branding, promotions, and campaigns- Gather competitive intel and research market and industry trends to drive the business- Research new opportunities for expansion into untapped vertical markets and segments- Manage the special education e-commerce business including website administration, merchandising, promotional strategy/execution, and creation/distribution of annual catalog to over 250,000 customers- Execute National Trade Show plan for US-based operations of Tobii Dynavox through coordination of show identification, research, logistical planning, working with vendors to complete construction of displays and creation of promotional materials and collateral, pre- and post-show communication, social media promotion, design and marketing, and budget and expense management while maintaining a high level of quality across all shows

- Support the development of key marketing material such as sales campaigns, general product marketing information and support of shows & exhibits to help position RTI for business growth and to support the needs of the Commercial team, working closely with the Marketing Director, account executives, and senior management up to and including the CEO, COO, CFO, and EVP Commercial - Participate in the creation of a yearly comprehensive Marketing plan aimed at supporting RTI’s Strategic Plan as well as goals unique to Commercial Business. Liaise with stakeholders from other key business units to ensure plan captures the essence of a larger and complex multinational business plan- Ensure RTI is well-placed and represented at trade shows by working with internal and external stakeholders to create messaging, graphics, sales literature, giveaways, etc. Improved existing presence through distribution of RFP for new display vendor, and strategic purchase of new assets- Lead the strategic development and production of collateral, aligned with updated brand standards, for use at key customer meetings, trade shows and events- Assist Marketing Director in the development and management of budget to ensure funds are available to achieve goals outlined in the annual Marketing and Communications plan, and coordinate regularly with Finance on management of budget to ensure costs are tracked and maintained- Direct customer events, from pre-event preparation to day-of execution, and post-event meetings - Serve as principal in the launch and maintenance of new website. Liaise continuously with assets around company to ensure material is updated across the site- Manage and develop seasonal interns and guide through short-term projects for the department

- Actively and timely communicated Siemens competence, offers, values and benefits to customers/prospects and sales channels to convince and gain preference for our fire products - Worked with product managers to develop a strategic integrated marketing communications plan, key messages, imagery, facts and figures and tactics to deliver optimal delivery of messages to customers, prospects and decision makers in the building technologies marketplace- Developed and implemented measureable internal and external marketing communications programs by selecting and effectively using advertising (print and online), online communications, public relations, events and trade shows, brochures, eNewsletters, and other print and online deliverables- Reviewed all marketing communications content and activities on the intranet and public website to ensure consistent voice and brand management, and evaluate and measure their effectiveness- Planned and managed the marketing communications spend of $140,000 and the resources required to execute the strategic plan in consultation with divisional sales and marketing teams- Worked to successfully execute an event to showcase new products and technologies to over 600 customers. Responsible for creating the registration process and event website, as well as led pre and post-show communications

- Responsible for managing a contracted firm and overseeing all work associated with the launch of new website including: sitemap development, wireframe, copy, and design. Acted as a liaison for an executive committee to streamline approvals and communicate developments with a cross-functional focus group, maintaining involvement and buy-in across the company- Initiated, scoped and managed the execution of a complete brand refresh and strategic marketing campaign with including over 30 individual collateral items and new tradeshow booth and accessories- Managed press inquiries, researched and drafted press releases targeting industry publications and created vertical market media calendars for editorial and ad placement- Assisted the National Sales team in creating and organizing custom sales presentations, proposals and marketing collateral for potential opportunities ranging from $1 to $10 million dollars- Created national direct mail program, increasing mean send rate from 5,000 to 15,000 cards/month

- Served as Project Manager and liaison between Brickman and 3rd party vendors to ensure consistency in pricing, scope and timely completion of outsourced projects - Assisted with preparation and execution of an annual managers conference and vendor showcase through the development of SharePoint pages, facilitation of a new registration process, dissemination of announcements and presentations, creation of presentation templates for use by the CEO and company President, and an agenda for 300 managers and their guests- Developed a communications plan for the release of new SharePoint pages across the company and created tools to increase efficiencies leading to the tripling of traffic to improved pages- Generated weekly articles, spotlights and newsflashes for Brickman’s SharePoint intranet - Developed and administered social media strategy and improvements to Brickman’s presence on Facebook and LinkedIn, working to create a larger and more impactful social media presence- Standardized proposal elements for multimillion dollar accounts, including targeted communications strategies and marketing materials, the creation of customer portals, and company-wide communications- Developed functionality retrofitted into Brickman’s website to increase efficiencies in hiring subcontractors through a workflow established to ease the end-user experience- Managed the creation of a new Brickman brand, CampusCare by Brickman targeting colleges & universities including the development of a logo, marketing materials and e-mail blasts

-Responsible for tasks including authoring the content for a quarterly client newsletter, creating/sending public relations broadcast emails for client and maintaining the client’s public website-Conduct monthly client trainings, promote and execute employee recognition program, and assist the team with the execution of the overall client strategic communications plan-Redesign business processes to streamline client workflows and increase efficiencies-Provide financial/capabilities support to client for budget modifications for mission-critical software-Provide internal business and market development through the writing and development of marketing calls and materials, articulating the value proposition of functional services, and the development of presentations featuring intellectual capital to internal promotional venues and external client prospects-Produce tailored marketing materials including slicksheets, conference briefs and concept visualizations and support the overall development of sales and marketing decks for the firm-Promote and provide logistical support to internal firm training-Create, update and maintain internal SharePoint sites to assist firm with internal communications

-Promoted University of Maryland sports teams with marketing promotions and giveaways-Assisted in creating ideas for new promotions and possible sponsors-Organized and execute special events geared towards increasing ticket sales and customer relations-Maintained a database of contacts in order to send e-blasts and ticket promotion information

•Coordinated the production of floorplans, features sheets and renderings with outside consultants•Assisted in the development of Broker Incentive programs and corresponding supporting collateral•Worked closely with sales team and internet marketing specialist on product email blasts•Responsible as key liaison between advertising agency and Winchester for flyers and promotional pieces•Worked closely with the marketing team to completely redesign corporate web site•Assisted with the development and implementation of on-site public relations events to garner traffic and interest for Winchester Homes and Camberley Homes communities•Participated in weekly strategy meetings to meet sales and traffic goals•Coded and processed outside consultant invoices•Engaged in Gen Y research to front company-wide initiative, and presented to Senior-Level Management

•Assisted Vice President of Operations in collaborating market reports for such companiesas SONY BMG, Sesame Workshop and Nickelodeon•Provided input and assistance with refurbishing the company’s website by updating case studies and employee profiles

•Managed 31 staff, organized schedules, and led weekly meetings•Oversaw 150 campers at an off-site facility while maintaining camper ratios and information