Leading the marketing department with focus on JDE brands' (Jacobs, L'OR, Nova Brasilia and Senseo) performance on the local market. Responsible for portfolio deployment, range management, media planning, campaign translation and execution, artworks, local brand management and compiling and sharing key market insights.- Management of local product adaptations/developments within the context of central innovation decision making - Local range management responsibility- Management of all external communication activities in line with the communication and media strategy- Translating the category strategy guidelines into local marketing campaigns- Management & development of local brand (local brand meaning, visual identity, local product adaptations) and execution of local brand activation (ATL & BTL)-

Building and implementing social media strategy for local businessCreating visual digital content / Digital copywriting Google Ads account set-up and managementSocial media account management and advertising

Responsible for several product categories under NIVEA brand:• Preparation and implementation of annual marketing plan, development and budget control, coordination of ATL & BTL & Digital activities, range management, market & brand analysis, local market recommendations and strategy development and implementation• Project based: coaching marketing trainees/assistants within the team• Special BTL projects development and implementation (in collaboration with different partners in digital and non-digital sphere)• Market research coordination; • PR activities coordingation (events, mailings) & CSR program implementation in collaboration with SOS KInderdorf Bulgaria• Providing trainings to retail teams for gaining in-depth understanding of more complex product categories (e.g. face care/ sun care)

Responsible for several product categories under NIVEA brand •Preparation and implementation of annual marketing plan, development and budget control, coordination of ATL, BTL and large scale digital activities, range management, market & brand analysis, local market recommendations and strategy development and implementation•PR coordination (internal coordination & PR plan development, external connections through PR agency with relevant media representatives) •Coordination for Macedonian and Albanian markets (media, BTL activities, range management)

Management of dairy brand Activia on the Bulgarian market:•Experience in product development process (concept, testing, product development in cooperation with R&D) through locally based production plant•Experience in local communication development•Opportunity to work in coordination & cooperation with other countries within South Eastern Europe as part of synergy projects

Management of dairy brand Activia on the Bulgarian market (under the close supervision of Marketing Manager)

Assisting local Marketing team with market data maintenance, development of PR and promotional materials in PR/POS materials in collaboration with PR/advertising agencies.

Internship program started after working on a Case study provided by Wrigley Bulgaria ('Alternative channels of distribution').Activities in the company included 1 month in Trade Marketing Department and 1 in Finance, assisting in various tasks (assistance in promotional activities, databases organization, basic SAP activities)