I am an Educational Therapist in private practice supporting K-8 students with mathematics difficulties by providing individualized math interventions that focus on remediating number sense. Customized early elementary math professional development upon request.As a part-time special education advocate I work with families to elevate student and parent voice, demystify the IEP process, analyze assessments, conduct file reviews, offer recommendations on IEP goals, interventions and accommodations. Adept at working with multidisciplinary teams including attorneys and private/school service providers.

Create and refine messaging for Manufacturing, Retail and Hospitality industries so that Sales & Marketing teams can use target buyer personas for demand generation/campaigns, digital, sales enablement, and more.Session leader to coordinate speakers and speaking engagements for Workday Rising 2024. Responsibilities include stewarding session titles, abstracts, and presentations to completion and approval with internal stakeholders and customers featuring Workday Extend.

Work collaboratively with teachers, teaching assistants, specialists, mental health staff, and support staff to design and deliver math interventions for students with mathematics difficulties grades 6 – 12 in a therapeutic non-public school setting. Write and review student math IEP goals that address student needs and align with common core state standards. Research, review and recommend middle school core math curriculum and supplemental activities that address both student and teacher needs for classroom teaching and learning. Organize staff professional development math trainings. Design and support intensive high school pre-Algebra math class to prepare students with mathematics difficulties to enter and pass high school Algebra. Support teachers in collecting student data and documentation for term grades, IEP progress reports and IEP present levels.

(Winner of the Global Learning XPRIZE)Steward of company brand, wordsmith and copy editor, product evangelism, social media marketing, public relations, direct marketing and Jill of all projects that don’t involve an engineer’s help. Thoughtful listener, problem solver and company cheerleader to support strategic planning for Enuma.Marketing Awards and AccoladesTodo Math app - a suite of multi-level math games with over 400 stages and 60 carefully crafted, CCSS-aligned missions that help K-2 graders practice math fluency at home and at school. * 2016 SIIA CODiE Award Finalist* Winner of 2015 Parent’s Choice Gold Award* Five-Star Quality Rated on Common Sense Media* Best in Design Winner at Launch Education & Kids Conference* Reached #1 in the Apple App Store education chart in 20 countries including the US, China and the UK (2014)* 7 LanguagesSpeaking EngagementsTopics include Universal Design for Learning, early elementary iPad apps, the intersection between assistive technology and educational technology, early elementary math and mathematics difficulties* Guest Speaker at CSU East Bay Educational Technology department* TCEA - Apps for Differentiated Learning in Elementary Classrooms, Austin, TX., February, 2014 * ISTE Webinar - Apps for Differentiated Learning in Elementary Classrooms, Webinar https://iste.adobeconnect.com/_a729309453/p93l8uoq8eu/* SXSWedu – Inclusive AppRoom, Austin, TX., March, 2015* SIIA Education Industry Summit – Universal Design for Learning Panelist, San Francisco, CA., March, 2015* Closing the Gap – Math Games for Supporting Students with Mathematics Difficulties, MN., October, 2015* The Recovering Traditionalist with Christina Tondevold – Math Apps for Differentiated Learning in Early Elementary Classrooms, August, 2016Articles* Closing the Gap, “Making Middle School Math Accessible,” March, 2016 - https://drive.google.com/open?id=0BxadJn4Mtud5QzVhWGJUSENuWkk

Collaborate with key executives to develop and execute PR, marketing communications, and lead generation plans and programs. Activities include writing press releases, producing product collateral, publishing case studies, tradeshow planning and follow-up, and pitching speaking engagements. Clients include BroadVision, CCI, and Project Injini/NCsoft.On behalf of Project Injini I manage all the daily marketing operations, messaging, promotions, press outreach, social media (FB, twitter, blog) and partner marketing relationships. Here are some highlights of my accomplishments.* Establish and maintain active Twitter relationships with key influencers* Named one of the top apps for children with autism in a recent New York Times article - http://gadgetwise.blogs.nytimes.com/2011/11/29/finding-good-apps-for-children-with-autism/* Editor’s Choice Award from Children’s Technology Review - http://childrenstech.com/blog/archives/5320* Featured on ABC Channel 7 News (SF/Bay Area) – Autism community sees promise in iPad apps http://abclocal.go.com/kgo/story?section=news/education&id=8374840* Injini is the most expensive “cool” app that Cool Mom Tech recommended to their readers - http://coolmomtech.com/2011/09/would_we_recommend_a_60_app_th.phpOn behalf of CCI, I write the lead article for their monthly newsletter that is sent to over 14,000 subscribers. Article Examples"Incentives or Investments? How to Use Co-Op and MDF Programs to Achieve Sales Objectives- Insights from Microsoft" - http://www.channelmanagement.com/CMI/August2011.html"From Novice To Professional—What Skills Are Required To Be A Successful Channel Manager?" - http://www.channelmanagement.com/CMI/Dec2011_article.html

Greylock Partners funded startup for business continuity and disaster recovery services. Acquired by NetEnrich- Feb 2010Responsible for all marketing activities including public relations, marketing communications, demand/lead generation and channel marketing for Simply Continuous.• Public Relations: Hired and managed public relations agency to launch Simply Continuous with critical acclaim from analysts and journalists including being named one of Network World’s “Nine Data Storage Companies to Watch.”• Marketing Communications: Project managed the redesign and launch of the company website on time and on budget. Wrote all copy for case studies, web pages, service datasheets, and press releases. Collaborated with executives and product management to produce press, analyst, and sales PowerPoint presentations.• Lead Generation and Lead Nurturing: Implemented and administered salesforce.com, Genius, and LeadLander. Lead generation program included bi-monthly email campaigns to cold and warm prospects as well as planning and promoting events with partners.

Collaborate with key executives to develop and execute PR, marketing communications, and lead generation plans and programs. Activities include writing press releases, producing product collateral, publishing case studies, tradeshow planning and follow-up, and pitching speaking engagements. Clients include MarketTools, Tacit Software, Simply Continuous, and Leverage Software.

• Collaborated with creative agency to deliver concepts and content for direct marketing campaigns, partner marketing, tradeshow booth, and collateral to support the Mindjet MindManager Pro 6 product launch.• Negotiated contracts and managed relationships with creative agencies, Gartner, Forrester, telemarketing agency, printer, and copywriter.• North American leads increased over 55% under my leadership and direction.• Developed and executed North American SEM strategy.• Planned and managed an annual North American marketing budget of over $600,000.• Created viral marketing strategy to increase overall awareness. Activities included RSS, podcast, and blog advertising as well as developing strategic partnerships with high profile bloggers.• Created marketing metrics to test, measure, refine, and report on the impact of marketing programs.

Led lead generation programs for direct sales that included direct mail campaigns, email campaigns, executive events, trade shows and online seminars. Designed media plan and negotiated media purchasing from third-party vendors.Project managed a team from creative services, public relations, direct sales and channel marketing to produce print advertisements, case studies, press releases, direct mail campaigns, email campaigns, collateral, influencer events, tradeshows, and content for Macromedia's education portal (www.macromedia.com/education).

• Advised Worldwide VP of Sales and Marketing regarding strategic marketing, pricing, and plan for European and North American support service offerings for the SoHo, SMB, and individual consumer markets. • Researched and negotiated third-party call center contracts for North American Level 1 phone support service. • Defined web-based vision and plan for customer support organization including, business processes, support and service metrics, and infrastructure that allowed the customer base to grow rapidly while keeping costs to a minimum.• Identified, managed, defined roles, and responsibilities for six people across four functional teams (marketing, sales, product management, and QA) to implement Coursemetric’s beta program.• Provided public relations, sales, and marketing with customer stories, customer quotes, and customer references.

• On a monthly basis, I assisted the Pricing Operation Manager to plan and facilitate pricing meetings with senior management from product management, sales, support, marketing, and legal to approve new pricing, licensing, discounting and marketing promotions affiliated with Sybase’s 75 different software, service and support offerings.

• Primary liaison to Assistant Superintendents from Oakland Unified School District and Ravenswood City School District to help place and support 90 teachers. • Provide financial analysis of Bay Area teaching program for Hewlet-Packard that resulted in the successful recommendation of a $150,000 donation.• Proposed and implemented regional budget of $500,000 for the 1995 and 1996 fiscal years.