Anna Jonson Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Miss Group is home to over 30 premium brands globally, making it one of the fastest-growing Digital Solutions providers. We help SME and established companies by offering digital solutions to protect, grow and succeed with their online presence.

Stockholm, Sverige

Stockholm, Sverige

At InstaCasino.com I was responsible to make sure all daily CRM duties running smooth and successful as possible. I assisted in planning campaigns to increase customer acquisition, conversion, loyalty and retention.* Responsible for creating and executing email marketing activities to increase conversion, generate and maintain loyalty and reactivate churned customers.* Coordinate and request creative assets needed. * Improve and create personalized automated email workflows around the customer journey . * List and segment creation to give the right subscriber the right content * Continuously test, follow up, analyze and report on email marketing KPI:s to optimize the flow of our email marketing.* Trained and adviced our CRM Assistants trough daily duties.* Building emails and landing pages in HTML.* Assisting in campaign planning for the Scandinavian markets.* Assisted in developing and maintaining a brand personality that players can recognize.* Identifying areas of improvement and recommend new strategies and ideas to grow engagement and long-term loyalty among players.* Staying up to date on industry trends and development.* Identify opportunities and together with stakeholders define requirements to develop best practice within email marketing.I started as an Affiliate Account Manager. I deepened my knowledge of Google and SEO, CPC, CPM, CPA, revenue share and prepaid deals.My role included:* Identifying potential new marketing partners.* Promote the brand and the company to new marketing partners. * Negotiating and reviewing commercial agreements. * Tracking and monitoring data trends.* Analyze partnership performances to measure efficiency and ROI. * Acquisition, retention and activation of new and old partnerships. * Requesting necessary graphics and banners from our designers for marketing campaigns.* Monitoring and reporting on competitors’ campaigns and promotions.* Fraud monitoring.

Malta

When I started at InstaCasino.com I started as an Affiliate Account Manager. I deepened my knowledge of Google and SEO, CPC, CPM, CPA, revenue share and prepaid deals as well as the symbiosis of different marketing partners in the iGaming industry.My role included:* Identifying potential new marketing partners.* Promote the brand and the company to new marketing partners. * Negotiating and reviewing commercial agreements. * Tracking and monitoring data trends.* Analyze partnership performances to measure efficiency and ROI. * Acquisition, retention and activation of new and old partnerships. * Requesting necessary graphics and banners from our designers for marketing campaigns.* Monitoring and reporting on competitors’ campaigns and promotions.* Fraud monitoring.During these months I also worked closely with the Head of CRM to make sure that player conversions where in line. We came up with unique solutions and ideas in order increase our ROI and conversions.

Malta

My role as a CRM Manager at LeoVegas included:- Using my strategic mindset to delegate projects to the different CRM assistants in the best way possible to keep the team as efficient and happy as possible. - Keeping track of deadlines and making sure we delivered high quality promotions on time.- Evaluating the team’s routines and workload and reporting all of this to Head of CRM. - Helping with day2day basics when needed, by building emails, content, basic HTML landing pages.- Keeping track of competitors, get inspiration on what we could change and improve. company’s innovation and taking it to the next level weather it’s content, segmentation or graphics.- Looking for new ways to develop the LeoVegas persona and the mobile first approach.Achievements:- A project I ran during this period was to implement dynamic content strategies and behavioral segmentation. Our main goal was to stay native and increase recognition in order to improve our acquisition and revenue. This led to increased CTR’s and deposits.- Making sure that CRM worked closely with the marketing department, to maintain a common thread in themes and promotions for our different channels.- Operating closely with the Casino team to find a balance between our stats on game performance and their agreements with different providers.

Malta

At Catena Media I was responsible to set up the Email marketing department. This role included:- I helped develop and manage all facets of our different email marketing program.- List cleansing, growth and segmentation- A/B testing on subject lines, CTR’s, template development and designs- Performance tracking, analysis and optimization- Warm ups on new email software, making sure our emails wouldn’t be spam classified in different email services.- Staying up to date on email marketing trends

My role as a Junior CRM Manager at LeoVegas included:- Writing all Swedish content for Email, SMS, reviews and articles.- I was responsible for the campaign management. I coordinated workload between the three CRM assistants and myself, taking care of all loyalty generating promotions from planning to execution. - I was responsible for managing all deadlines within the team, by keeping track of the status and progress of different promotions and CRM projects.- Planning, budgeting and executing campaigns for the Swedish LeoVegas Facebook page.- Document CRM and Marketing Processes. - Planning campaigns, analyzing and looking at results and strategies to optimize customer ROI and loyalty.- Compile reports of soft values such as the liking/ uptake of our campaigns, but also our KPI’s pertaining to the CRM department.Achievements:- Setting up life cycle automation for our NRC and NDP customers.- I created a semi-automatic reward system based on deposits and behavior in the casino, in order to reward and motivate the VIP customers. - Implemented a routine where we started working closely with the Affiliate Team, providing them with game releases and promotions in order to use the affiliates as an extra marketing channel.