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I had a dream and determination to combine morherhood, taking care of kids at home, and building a career as an entrepreneur. This combination taught me multiple skills, especially time management, importance of routines and efficiency. As an entrepreneur, I lecture about profitable visual merchandising online and offline, how to measure it and why visual merchandising is important. Also, I lecture about profitable buying processes, from knowing your customer to trends to budgeting. My company Yanca Oy Ltd (www.yanca.fi) offers services for small and medium-sized retail companies i.a. in the field of visual merchandising online and offline, purchases planning, stock control, and financial administration. I ran Finnish Visual Merchandising group Visualistit. Visit our site: www.visualistit.fi and join us in Facebook: https://www.facebook.com/groups/visualistit/Associate Member of British Display Society. Visit site: https://britishdisplaysociety.co.uk

I teach visual merchandisers on how to calculate and measure the effectiveness of visual merchandising.

I teach e-commerce visual merchandising. How to measure the effectiveness of visual merchandising. How to budget retail purchases, measure stock rotation and why trends matter on retail.

I teach Visual Merchandising students - Profitable Visual Merchandising, how to measure the effectiveness of their work- Ecommerce Visual Merchandising, how Visual Merchandising is omnichannel

European Digital Society is an initiative that promotes an ethical and inclusive citizen- centered digital ecosystem.

I teach Fashion Resource Management students about:- Range planning, including fashion buying, pricing, key figures, stock control etc.- Omnichannel Visual Merchandising meaning Visual Merchandising in e-commerce and brick and mortar. Explaining how Visual Merchandising is tied to range planning, how to measure the effectiveness and profitability of Visual Merchandising.

I was responsible for leading the association and increasing the awareness of Visual Merchandising. From year 2018 onwards we are continuing with Visualistit as a group in Facebook as an unregistered formation. Vastasin yhdistyksen ja alan kehittämisestä. Tavoitteenamme on kasvattaa visuaalisen markkinoinnin tunnettuutta sekä tehdä selväksi sen tarpeellisuutta myynninedistämisessä. Vuodesta 2018 eteenpäin viemme visuaalista markkinointia eteenpäin yhdistys toimii rekisteröimättömänä ryhmänä.

I taught business students about profitable visual merchandising. What is visual merchandising, why it is important and how it can be measured?

I was a trainee in accounting company. My work assignments were accounting duties.

I started as a part time worker 2003. I was a visual merchandiser for Only label in Seinäjoki 2004-2005.In Helsinki I worked as an assistant for the shop manager 2005-2006.