Anna Kowalczyk Email & Phone Number

San Francisco Bay Area

I Iead our Corporate Communications team covering Google Cloud's financial and workplace comms across both internal and external.

Leading comms across financial (M&A, earnings, investments), workplace and our growing Canada business for Google Cloud

San Francisco Bay Area

San Francisco Bay Area

Corporate communications leader with a focus on executive communications, issues management and social impactAreas of expertise include responsible technology, diversity, inclusive design, legal and public affairsHighlights- Executive communications lead for multiple C-Suite leaders, managing media program, speaking engagements and content development - Develop and execute issues management strategies around employee activism, policy updates and other crises, including internal and external communications- Lead proactive communication strategy across diversity, public affairs and inclusive design, driving Salesforce’s leadership on stakeholder capitalism- Built the foundation for the Office of Ethical and Humane Use from day one, developing a positive reputation for Salesforce’s responsible technology in a complex landscape and earning positive coverage in the Wall Street Journal, Protocol, Fortune- Led Tony Prophet, Chief Equality and Recruiting Officer’s executive communications, building Salesforce’s reputation as an Equality leader- Trusted counsel for senior leaders across the company on issues related to diversity, responsible technology and public affairs- Manage full-service agency team and budget

San Francisco Bay Area

San Francisco Bay Area

Integrated corporate communications strategist for Fortune 500 clientsKey Focus Areas- Integrated communications strategy- Digital Executive Visibility: Lead Bay Area offering- Diversity & Inclusion issues- CSR & brand purpose strategyHighlights- Led large tech company in announcing its Agency Diversity Scorecard, resulting in top-tier business coverage, placement in many ad trades, and influential social buzz- Managed media relations for autonomous car company's first CES keynote, resulting in strong global coverage- Sparked and continued to grow new executive visibility program for tech and financial services clients- Launched diversity & inclusion platform, grew social impact & sustainability platform for large tech client- Led executive positioning for large tech brand's CMO, building and executing on a new platform and approachOffice Leadership:- Lead GWEN, Edelman's Global Women Empowerment Network, for the Bay Area- Leadership team for Diversity & Inclusion COE

San Francisco, Ca

Develop digital brand and program strategies for consumer and financial clientsCurrently supporting a Fortune 500 financial firm:- Manage full cycle social media: Strategy, content and image creation, execution, and measurement- Build digital extension plans for offline events and initiatives- Launched and now manage influencer programs across multiple business units - Identify, monitor and engage key media and industry influencers to build online relationships that drive offline goals including media coverage and speaking engagements - Develop and execute influencer events to increase brand affinity among key communities - Launched and now manage executives’ LinkedIn Influencer and Twitter accounts - Support crisis communications as needed: monitor conversations and provide counselCurrently supporting two consumer technology platforms:- Serve as lead for all influencer programming and partnerships on Facebook, Twitter, Instagram, Snapchat, and blogs - Develop campaign strategy, identify influencers, manage contracts and relationships, execute social sharing, and measure success- Manage full cycle creative: Strategy, creative briefing, feedback and channel execution- Manage social community: Monitor conversations, reward ambassadors and flag negative sentiment- Execute paid social promotion: Twitter, Facebook, Instagram, Snapchat (geofilter), OutbrainServe on Edelman’s Influencer Taskforce and Pro Bono Team (No Kid Hungry)

San Francisco, Ca

San Francisco Bay Area

- Provided consultation for traditional and social media relations around Landshare Launch - Wrote releases, built media list, and pitched local, national and niche outlets- Contributed campsite and park overviews to build website

Silver Spring, Md

Provide communications services to Discovery Corporate and Digital Media clientsDiscovery Corporate:- Built editorial calendars and create content for all Discovery Communications social media platforms: Facebook, Twitter, Instagram, YouTube, Blog- Developed social initiatives to support corporate priorities: live social coverage for events, social media consultations, employee social media training, etc. - Measure dand analyzed engagement performance on all social media platforms to drive future social strategy - Created daily brief on digital industry news to inform executive leadershipDigital Media: - Built media profile for Animal Planet, Animal Planet L!VE, Science Channel, Investigation Discovery and Destination America’s digital/social properties and Discovery Digital Networks’ talents, shows and products by pitching to consumer and industry outlets- Nominated executives and client projects for conferences and awards; developed talking points and visual materials to support presentations- Event management: Managed logistics and content for various Digital Media events including Discovery Social Media Summit, Digital Media Quarterly Meetings, etc.- Tracked and analyzed media and social coverage for executive leadership

Mclean, Virginia

Develop public relations strategies and campaigns for the hotel and its subsidiaries (spa, dining and events)Conduct all media relations efforts for the property: Coordinate interviews with property experts, identify opportunities to contribute voice, maintain ongoing relationships with the bloggers and journalistsImplement social media strategy initiatives for the property Facebook and provide content for The Ritz-Carlton Brand Twitter, Facebook, Foursquare and Pinterest accountsServe as the liaison between the community and the property by identifying strengths and need areas inside the hotel and external engagement opportunities Drive property print and digital marketing campaigns: identify key media markets and outlets; assist in writing copy and choosing images Create all property-owned collateral, both print and digital, using PhotoShop, Publisher and BrandWorks

Monitor and analyze online conversations for client media reports using Radian6, Google applications and Twitter databasesIdentify areas and create content for new and continued digital engagement opportunities utilizing Twitter, Facebook, MeetUp and blog postsCollect data and identify key influencers to create reports that demonstrate effectiveness of agency’s work for the client (impressions, behavioral/demographic change, conversations, tone)

Support all internal communication efforts: write bios and memos, plan and implement meetings, contribute to IntranetDevelop and write 1-2 blog posts per week for ThisIsNPR.orgCommunications Director for Intern Edition: Responsible for building a communications campaign for intern news magazine

Coordinated media relations efforts through media list construction, press releases and new media outreachDeveloped and implemented a new media plan for College Park Scholars

Wrote success stories for foreign aid clients' websitesBuilt media lists using Vocus, Lexis Nexis, Technorati and GoogleBlogsAssisted in the planning and implementation of briefings, meet and greets and fundraising events

Communicated with publicists for top celebrity features, including Kim Kardashian, GREEK stars and Kate VoegeleSecured College Magazine coverage in regional media including Baltimore Magazine, Urbanite, Young Money and Jewish TimesPlanned Red Hot College Park spring event and CM Thriller DC fall event for over 500 studentsInterviewed, wrote and coordinated photo shoots for Summer and Fall 2009 cover stories

Identified top blogger outlets for outreach, maintained blogger lists in CisionCreated tweets, monitored Twitter, built followersLed intern team in creating a presentation of social media engagement recommendations for top senior level executivesTeach for America; Represented the Teach For America brand through class presentations, events and personal meetingsDeveloped campaigns to meet regional and national recruitment goals in targeted populations

Composed press releases and delivered phone and e-mail pitchesManaged photo shoots and TV segments, recruited models and coordinated venue details and props for fashion client Honors and ActivitiesSigma Kappa Sorority: External Public Relations Chair, recognized as Panhellenic Emerging LeaderPublic Relations Student Society of America (PRSSA): 2010 Conference Attendee

Recruited new members through marketing events and membership meetingsPlanned VIP Reception at Art Attack and SEE's internal End-of-the-Year BanquetCoordinated new director trainings to teach team building and SEE logisticsManaged and built alumni base through research and social media outreach

Student Life beat reporterPitched, wrote and edited 2-3 articles/week, including many front page stories

Communication, Major: Communications, Minor: Spanish

Honors: Omicron Delta Kappa, Phi Betta Kappa, Omicron Delta Kappa Top Ten Freshmen 2009, Media Scholars Citation

Spanish, 4.0

Activities and Societies: Spanish Immersion Experience: Spent one semester in Spain and took all classes in Spanish