Laft connects luxury fashion with sustainability, consciousness and modern brand identities. We are a community of brand strategists, web/brand designers, stylists, sustainability advocates, and just people who want to make an impact in the world with their passion. On a mission to bring as many conscious and sustainable fashion designers to the industry, so we can all realize the vision of a healthy circular economy. + Brand strategy + Creative storytelling + Styling + Fashion shows package+ Content planning+ PR and Collaborations

Heylol is a social video messenger app that brings the world closer together, by connecting people who would otherwise not meet. Ai-based, curated video content that brings a smile to people's faces on a daily basis.

At this incredibly eclectic and successful agency, I learned brand strategy and covered rebranding projects for large cooperations touching creative strategy and design thinking. Firma is an Israeli-based branding & design agency with experience in local and international brands. The company specializes in cinema-grade video productions for international startups & tech companies, TVC, and film.

At Moveo I managed the agency's content development and planning, learned the ins and outs of branding, and had the chance to work with some of the most inspiring and ambitious designers, managers, developers, and just masters of their craft in the hi-tech world of TLV. This has been an amazing journey with a lot of challenges and learning, during which I took more than 20 branding projects, managed Moveo digital assets, marketing planning, social media account management, and paid advertising. -------------------------------------------------------------------------------------------------Moveo specializes in providing tech and creative solutions for startups and enterprises, founded by former IDF Special Operations Technology Unit officers, who believe that a real technological partner must also be an excellent service provider. The services are characterized by flexibility, constant availability, and innovative problem-solving. Among their customers: Assuta Hospital, Bank Hapoalim, Unilever, Samsung, Skech, Ackerstein, Flying Carpet, Issta, IBI Investment House, Helman Aldobi, Skideal, RealFace, Fringefy, Mazalit, Eloan, WakingApp, AR-Cadia, Risco, and others.

At this exploration stage, I worked for a number of product companies such as Guesty and StoreYa, as well as advertising agencies like Ran Cory Advertising in content writing projects, gaining experience in the tech world, startup field, and acing my writing skills targeted at a variety of readers. This time allowed me to learn inbound marketing and strategic content writing hands-on.