Contracted to build and interim manage a global marketing team supporting Sales and recruitment across five clusters. Creating and implementing processes, including new platforms, as well as marketing strategy and activity plans. Ensuring GDPR compliance.During my management we launched a new brand strategy as well as a new website in close collaboration with internal and external stakeholders. I extended the creative team to include digital marketing specialist as well as brand management.

A three-month interim assignment where I secured the ongoing marketing activities and made plans for the upcoming campaigns and activities in Sweden and Finland.

Developed and managed the inhouse agency to become a full-service agency. As part of the management team, I supported the marketing strategy as well as the marketing- and activity plan. Proactively working for cross-functional work collaborations as well as data driven decision making and automated platforms. During my management the brand increased in strength, we increased the number of productions, and we could offer support to more internal functions such as corporate communication. Over… Show more Developed and managed the inhouse agency to become a full-service agency. As part of the management team, I supported the marketing strategy as well as the marketing- and activity plan. Proactively working for cross-functional work collaborations as well as data driven decision making and automated platforms. During my management the brand increased in strength, we increased the number of productions, and we could offer support to more internal functions such as corporate communication. Over time all external production accounts could be brought in-house, generating cost savings and efficient solutions. By changing print and DR supplier and with improved production management further cost-efficient solutions could be delivered. Reduced legal risk by ensuring and implementing GDPR compliance for all communication. Show less

Supported the Hemköp Inhouse agency manager during their start-up of a creative agency. Part of a team of consultants.

Contracted to shift the marketing focus from traditional media to digital marketing supporting e-commerce as well as stores. During my management Stadium conduced an organisation change that enabled increased number of digital specialists in web, social media and product marketing. The changes also involved the development of the inhouse photo studio in the logistic centre as well as moving part of the team from Norrköping to Solna.

In close co-operation with the CEO in charge of the agency's ongoing business operations and procedures, securing efficiency and growth.

Started and developed Tele2 Inhouse agency with the KPI to bring all production and of advertising and sales campaigns for Tele2 (B2C and B2B) and Comviq in-house. Part of the Marketing management team with responsibility for strategy, budget, and targets.

Recruited in 2011 as a Project Manager to start and operate an Inhouse agency. Later promoted to Head of Inhouse agency, with two teams, in Stockholm and Helsinki, that supported three business areas with marketing communications material and packaging for national and global markets.

Project manager with ICA’s marketing department/Inhouse agency. Developing new concepts (such as ICA To Go), shop and product communication, packaging design as well as external advertising.

Part of ICA Nära management group, responsible for internal communication to employees, 730 shop keepers/owner and their staff.

As a Marketing Manager working closely with the CEO maintaining customer relationships, event planning, digital marketing and PR. Managing the reception team ensuring smooth daily operations for a team of sixty staff and visiting customers.

Production of all direct marketing including the IKEA-catalogue /UK) and seasonal brochures.Part of the launch of IKEA UK’s Intranet for approx. 8000 employees.

Planning store layout, showrooms and shop activites at Brent Park, IKEA UK flagship store.Editor of the monthly newsletter and responsible for internal courses of IKEA's Swedish culture.