Anna-Karin Thörne Email & Phone Number

Sweden

Making great tasting drinks come true! For all EH markets (Sweden, Finland, Norway, Denmark, Germany) I develop the beverage assortment for our 7000+ baristas. Keeping up with trends, setting the strategy, working close with our producers, leading projects both for freshly brewed beverages and Private Label RTD are some parts of my work.Beverages stands for 60% of our sales and the strategic most important category.Since june 2024 I’m also responsible for our bakery assortment.

Stockholm, Stockholm County, Sweden

At Conaxess I support start-up companies and support them in their way-to-market strategy and implementation route to the Swedish retail market. Now I have the privileged to work together with several new businesses with fantastic, modern, great tasting food that will soon be in a store near you! El Taco Truck, the best tasting authentically Mexican inspired food you can find, with Foodtruck quality. Oatlaws, the "cut the crap" brand that offers real healthy snacking, high in nutrition and no crap inside!Svenskodlad Färs, the first vegetable mince produced in Sweden, made out of only 4 ingredients, all grown in Sweden.

Stockholm, Sweden

Project leading the development and growth of food and coffee from idea to launch. That includes being innovative and a driving force in order to succeed. I work with developing new strategies, supplier negotiations, business cases, marketing and communication and off course product development of new food and coffee offers. My job is to think strategically and act operationally. During my 5 years at Circle K I have contributed to higher sales, profitability and visibility, developed a new food and coffee offer (priced with "Best coffee" by KantorSifo), started cooperation with influencers, led several new product developments (NPD) and I have contributed to our growth of market share for food and coffee. I also work in the european network with cross-funktion projects.

Sweden

Sibylla - one of Sweden's most well-known brands, appointed as a Superbrand in 2004. I was privileged to work as Brand Manager for Sibylla and develop street food in a modern way. That included close cooperation with key customers, internal and external production sites, cooperation with sales and marketing both in Sweden and cross-functional with european colleagues and management responsibility for my team.

I was responsible for purchasing and developing new products and concepts for the Swedish market. I worked closely with our suppliers (mainly in Greece, Cyprus, Italy and Spain). I analyze the market and lead new projects and concepts that broaden the portfolio. This also includes analyzing price positioning, competitors, consumer behavior and trends. My work include close cooperation and communication with our sales, purchase and marketing department.

Årsta Skolgränd 12 A

I was responsibility for the sweet BakeOff-assortment, 150 products under the brand BONJOUR (now owned by Lantmännen). My responsibility covered the profitability and development of concepts and products, market and competitor analysis, product mix, promotions and new product launches. During 2009 I was temporary Marketing Manager (during parental leave) with personnel responsibility for 7 persons. I was responsible for implementing the European marketing strategy, local marketing plan and I was part of the Nordic Marketing Group.

Dermarome AB, agency for skincare brands Decleor and MD Formulations. I worked in the marketing department where I and a colleague produced all marketing for the company, both towards retailers and consumers. I was responsible for communications, promotions, advertising, trade shows / conferences, and produced the marketing material. The job involved a lot of contact with dealers, but also with journalists, printers and our headquarters in France and USA.

Helsingborg, Sweden

During the merger between Unilever Food Solutions (VdBF) and Bestfoods. My task was to coordinate, manage and monitor all projects that were formed in the merger between the two companies. I worked as a liaison between management, marketing and sales department. The various projects that went on was integration of marketing materials locally and Nordic, training of staff in the new products, team building and continuous briefings.

Helsingborg, Sweden

Unilever Food Solution (VdBF). The work included coordination of all activities in the marketing department, idea generation for future products and campaigns. The projects I was responsible for was Lipton Visibility Program (represented the Nordic countires at international meetings and followed up the goals and guidelines that were set up from the headquarters in Paris) and I also developed the stands and promotion packages for Liptons foodservice customers and coffee machines.

Örebro University

Local President at student organisation AIESEC.

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: AIESEC

International Business Diploma, International Business

Consumer Behavior Service Marketing Management Strategy & Cost Management Economics of Regional Integration Strategic Management Business.