Anna Kassinger Email & Phone Number

Burke, Va, Us

Virginia, United States

Arlington, Va

I work with clients in higher education, labor, research, and other sectors to refine missions, identify and understand audiences, create navigation structures and rich content, and implement workflows through:• User and market research, site audits, and analytics analysis• Development of user personas, content storyboards, page definition diagrams, and wireframes• Definition of editorial workflows, user roles and permissions• Technical specifications and QA• Interactive workshops on storytelling, content production, and CMS use Tools used include:• Content analysis: Content Insight Analysis, Google Analytics, Screaming Frog, SurveyMonkey • Content creation: Adobe Photoshop, Google Suite, Sketch• Content management systems: Drupal, WordPress • Project management and collaboration: Airtable, Basecamp, Miro, Smartsheet

Washington D.C. Metro Area

Duties expanded to include overseeing development of off-site and virtual programming for international audiences with federal and corporate partners. Additional projects: - Lead a staff of full-time, part-time and volunteer teachers; manage on-site and off-site vendors; define and fill positions to staff new programs - Manage simultaneous launch of two sponsored EDCollections (Newseum signature suites of resources) and the transition of NewseumED.org from a Wordpress to Drupal platform, while maintaining production schedules and budgets and writing reports for donors; NewseumED named AASL top website in April 2018- Create a national survey on current teacher needs on media literacy; analyze qualitative and quantitative data and use to inform future curriculum development and thought leadership- Recruit and interview subject-area experts for video lessons on NewseumED.org- Write about Newseum Education’s approach to teaching media literacy for NCSS’s Social Education (Sept. 2018); reach: 12,000 members- Develop partnerships with school districts for incorporation of NewseumED material into social studies curriculum

Duties expanded to researching and writing content for three EDCollections on the women’s suffrage movement, the civil rights movement, and interpretation of the First Amendment, and managing the overhaul of the Education department’s website from a custom site built to house videos to a flexible platform that would make all education resources accessible to students and teachers in the U.S. and abroad.- Articulated and refined a mission statement with internal stakeholders - Coordinated with internal departments and contract web developers to manage the content migration process, add hundreds of new artifacts, and create a signature look - Created unique interactives to showcase the Newseum’s collection while teaching primary source analysis- Increased online content by 30% in one year - User registration and monthly site visits soared in two years: total reach through on-site and online resources surpasses 11 million teachers and students - Website endorsed by NCSS in 2017 for providing quality, trust-worthy content on media literacy and the First Amendment

Washington D.C. Metro Area

Washington, Dc

For the Cathedral Choral Society, I: - designed, planed, and executed outreach strategies for new youth and audiences - advised on website redesign to increase functionality and include educational material - assisted with cultivating donor relationships

Washington, Dc

Since helping found the first YOUmedia center in a museum in the country, I have: exponentially increased attendance from 15 teens per month to to over 300 teens per week; established partnerships with public and private schools, community organizations, and other Smithsonian museums; presented our work with the Pearson Foundation at the Digital Media Learning Conference 2012; assisted with hiring and writing contracts for many guest artists; and started our teen internship program.Regular duties include: - Develop, implement, and lead digital media-based workshops that teach art interpretation and 21st century skills for middle- and high-school students- Establish and facilitate partnerships between ARTLAB+ and schools, Smithsonian museums, and community-based organizations- Conduct program evaluations and write reports for funders, board members, and the public- Works with MacArthur YOUmedia network partners to ensure alignment of mission, approach, and programs - Advertise ARTLAB+ through social media, print media, and site visits- Oversee the teen internship program

-Research, develop curricula, and teach art interpretation to underprivileged elementary and middle school children in Boston

-Researched, wrote, and designed a teacher supplemental guide for the Smithsonian’s exhibit “Art for Social Change: Posters from the División de educación de la comunidad (DIVEDCO) of Puerto Rico”-Assisted with the logistics of the Young Ambassadors Program that brings high school students to the Smithsonian and teaches them about careers in the arts-Created a presentation for the Board of Directors on the efficacy of the Young Ambassadors program-Aided planning for the 2008 ¡Smithsonian Con Sabor! Benefit Gala

-Developed curricula and taught social skills to boys ages 10-12 with Asperger’s Syndrome-Launched an after-camp Lego robotics program

Ed.M., Arts In Education

Activities and Societies: (2009) Recording and transcription assistant at the Sackler Museum of the Harvard Art Museums; (2009-2010).

B.A., Latin American Studies

Activities and Societies: Mortar Board, Claremont Colleges Ballroom Dance Company, Pomona College Choir, Spanish Department Student.