• Manage full B2B growth marketing strategy leveraging intent data (6sense), social media, email marketing, direct mail, digital advertising, SEO, and events to reach the right buyers at the right time and fuel pipeline growth.• Lead account-based marketing (ABM) strategies throughout the marketing and sales funnels (1:Many, 1:Few, 1:1).• Track and report on campaign performance, deliver marketing funnel reporting, and measure marketing impact throughout the sales funnel. Leverage data insights to continually iterate and optimize marketing programs.• Leverage data analytics and A/B performance testing to optimize performance across channels and personas, ensuring appropriate budget allocation to maximize ROI.• Oversee data-driven content creation programs from concept through launch, encompassing survey design, collateral development, internal and external launch programs, lead generation campaigns, and media outreach.

• Develop and execute content and digital strategy; manage agencies, contractors, and internal creators to drive content production that engages audiences and reaches goals.• Drive brand awareness and demand generation campaigns leveraging integrated campaigns, organic search, paid social, channel partners, events, direct marketing, and high-value content marketing programs.• Execute award-winning #WTFix content and event programs recognized by the Ragan Health Care and Marketing Awards, WEGO Health Awards, and the eHealthCare Leadership Awards.

• Developed executive thought leadership through blogs, social presence, and award entries.• Collaborated with PR to weave stories from analytics, user insights, and internal culture and develop campaigns, pitches, and angles. • Owned social channel growth and website content and strategy. • Oversaw all aspects of patient community product, including supporting sales with campaign, RFP, and pitch deck content; leading client demos.

• Cultivated strategic partnerships with key influencers in a variety of national and international markets and verticals to grow a powerful audience for AtlanticLIVE. • Oversaw and directed all email and audience engagement campaigns, delivering millions of emails per year.• Articulated audience development strategy and worked across teams to craft a consistent and unique voice for each event and campaign.• Directed effort to intelligently capture audience data for both in-person and online programs.• Managed social media presence and piloted Tweet chats to generating interest and excitement leading in to major events, a practice that continues today. • Led high-level, boutique events including the Women of Washington series, Atlantic Exchanges, White House Correspondence Breakfasts, and editorially driven Six and I events.

From the simple responsibility of researching and creating a useful content library, this role grew into an opportunity to fully own a project and become a subject matter expert on creating and launching Communities of Practice.• Utilized partnership development, dynamic content, and member empowerment to grow. • Analyzed analytics, member base, social interactions, and outreach to measure and track results.• Executed new audience engagement tactics to foster growth of member participation. • Oversaw redevelopment and relaunch of two project websites in order to maximize engagement.

Responsible for creating proposals and executing activities to improve usability of the Global Corporate Affairs Intranet Wiki that would drive site traffic and engagement. Served as main point of contact for troubleshooting support and training new users on the platform; maintained daily posting, editing, and correspondence; and tracked site usage for reporting to management, seeking trends to identify popular design layouts. In my tenure, we saw an increase of 70% in site usage year on year.

Part of core team that researched international philanthropy, international development, remittances, and migration for the Index on Global Philanthropy and Remittances and wrote a comprehensive review of a variety of international indices for a grant proposal.

• Courses in interpersonal skills, economics, career development, and had placement at the Hudson Institute.

• Research and data analysis for a child well being research survey.

• Responsible for drafting, editing and disseminating all campaign publications.• Canvassed neighborhoods with information on candidate and obtaining signatures. • Organized small-scale campaign fundraising events.

• Directed three tutoring programs throughout San Francisco.• Streamlined all processes for interviewing, hiring, payroll and expansion.

Main assistant in the University Outreach, Alumni Relations and Communications departments. • Coordinated alumni at NGO/volunteer/fellowship fairs and info sessions at Universities around the country.

• Recorded minutes at Senate, House, Program Development, InterAction, Carnegie Endowment for International Peace and Society for International Development meetings for memos.• Conducted in-depth research regarding possible ventures for IRD with MCC qualifying countries. • Compiled literature reviews and found best-practices for proposal writing in the areas of vocational education and conflict management, mitigation and prevention.

• Established a high school tutoring program for minority youth with 12 tutors and 24 tutees.• Oversaw the day-to-day activities of the tutoring program, addressed problems and found solutions.• Standardized all payroll accounts, timesheets and paychecks for tutors.

• Performed front desk clerical duties including scheduling, answering phones and filing. • Assisted in greeting, setting-up and executing events while acting as a student representative.